The Japanese Ko-So-A-Do System

Japanese has sets of words which are based on the physical distance between the speaker and the listener. They are called ko-so-a-do words because the first syllable is always either ko-, so-, a-, or do-. Ko-words refer to things nearer to the speaker, So-words to things nearer to the listener, A-words to things that are at distance from both the speaker and the listener, and Do-words are questions words. Please look at the picture above and see the following conversation among animals. The Ko-So-A-Do System Kuma: Kore wa oishii na.Risu: Honto, sore wa oishisou da ne.Nezumi: Ano kaki mo oishisou da yo.Tanuki: Dore ni shiyou kana. 㠁 Ã£  ¾: 㠁“ã‚Å'㠁 ¯Ã£ Å Ã£ â€žÃ£ â€"㠁„㠁 ªÃ£â‚¬â€šÃ£â€šÅ Ã£ â„¢: 㠁 »Ã£â€šâ€œÃ£  ¨Ã£â‚¬ Ã£  Ã£â€šÅ'㠁 ¯Ã£ Å Ã£ â€žÃ£ â€"㠁 Ã£ â€ Ã£   Ã£  ­Ã£â‚¬â€šÃ£  ­Ã£ Å¡Ã£  ¿: 㠁‚㠁 ®Ã£ â€¹Ã£  Ã£â€šâ€šÃ£ Å Ã£ â€žÃ£ â€"㠁 Ã£ â€ Ã£   Ã£â€šË†Ã£â‚¬â€šÃ£ Å¸Ã£  ¬Ã£  : 㠁 ©Ã£â€šÅ'㠁 «Ã£ â€"よ㠁†ã â€¹Ã£  ªÃ£â‚¬â€š (1) kono/sono/ano/dono [Noun] They cannot be used on their own. They have to be followed by the noun that they modify.   kono hon this book sono hon that book ano hon that book over there dono hon which book (2) kore/sore/are/dore They cannot be followed by a noun. They can be replaced with kono/sono/ano/dono [Noun] when the things indicated are obvious.   Kono hon o yomimashita. I read this book. Kore o yomimashita. I read this. (3) Ko-so-a-do Chart ko- so- a- do- thing kono + [Noun] sono + [Noun] ano + [Noun] dono + [Noun] kore sore are dore place koko soko asoko doko direction kochira sochira achira dochira The kochira group can be used as the polite equivalent of the kore or koko group. These expressions are often used by employees in the service industries. Click here to check out a lesson for shopping.​ Kore wa ikaga desu ka. How about this one? Kochira wa ikaga desu ka. How about this one? (more polite) Asoko de omachi kudasai. Please wait over there. Achira de omachi kudasai. Please wait over there. (more polite)

The Application Of An Obese Prevention Program - 2199 Words

Executive Summary This evaluation will assess the impact of the application of an obese prevention program conducted in two different elementary schools to determine if the program can be spread and impact the children’s knowledge and behavior about healthy eating and exercise. The purpose of this evaluation is to determine whether an after-school obesity prevention program can enhance the young children’s awareness and understanding to improve their health. The objectives of the program was to further educate children on healthy eating such as what foods are good or bad for them and increase their participation in exercise.1 Another reason for the implementation of an obesity program in an after-school programs to see whether it can be fitted into the children’s curriculum of having more physical and health education than having mostly on academics.1 The evaluation methods that the evaluators used a modified version of the Traffic Light Diet program which used the traffic ligh t colors: green, yellow, and red to categorize which food are good and bad.1 This program also include coaches that does motivational interviewing with the children to help them throughout the program. The main outcomes of this program were there was an improvement in the children’s reports about eating habits, better decisions in food choices, and knowledge about what are bad and good foods.1 The physical activity improved in one of the school whereas the other school did not improved.1 Also,Show MoreRelatedObesity : The Second Leading Cause Of Death779 Words   |  4 Pagesincreased mortality and morbidity in adulthood as many obese children grow up to become obese adults (Johnson, 2016). In the last 30 years, childhood obesity has more than doubled in children and quadrupled in adolescents. In the United States, the percentage of children aged six to eleven years who were obese seven percent in 1980 has increased to eighteen percent in 2012. In 2012, more than one third of children and adolescents were overweight or obese. Overweight is defined as having excess body weightRead MoreChildhood Obesity in Saudi Arabia1348 Words   |  6 Pagesmorbidity and mortality increase in the adults who were overweight or obese in childhood even they lose the additionally weight during adulthood. Deckelbaum and Williams (2001) stated studies that connected maternal and fetal factors during pregnancy with children’s weight, also, biological differences contribute to overweight, likewise, the verities in social and economic role have an effect on the weight, therefore, prevention must be started early during childbearing age. The obesity spread betweenRead MoreChildhood Obesity Among Hispanic Children1729 Words   |  7 Pagesdecade (U.S. Department of Health and Human Services, 2011). Although the rise in obesity cuts across all of age groups, both genders, and all cultural and racial groups; statistics have demonstrated that Hispanic children are more likely to become obese than White or Black children in the United States. According to the United States Department of Agriculture (2011), childhood obesity is more prevalent among Hispanic children than in other ethnic groups, and the United States problem has been steadilyRead MoreConcerns of Obesity Epidemic in the United States Essay979 Words   |  4 Pagessocial groups, some other factors such as martial status is linked cross-sectionally with obesity ( Sobal J, Raushenbach BS, 1992 ). When applying obesity into racial profiles over 80% of black women over the age of forty are overweight and obese( Wang and beydou ,2007) compare to white and Latino woman’s. However, socio-demographic and one s racial profile shouldnt consist on growing obesity, Even though SES plays very important rule, People with high status are more careful aboutRead MoreChildhood Obesity : An Important Issue Essay1606 Words   |  7 Pagesfoods, and an absence of physical activity. Although these causes are all something that can be modified and changed, there are studies that found a genetic link associated with childhood obesity. According to the Centers for Disease Control and Prevention, â€Å"Obesity differs among different racial and ethnic groups and also varies by age, sex, and adult head of household’s and education level† (Carol 2). A Healthful diet and physical activity behavior can lower the chances of this disease from developingRead MoreEssay On Low Income Children1655 Words   |  7 Pagesrisk of developing obesity, with an obesity rate of 36.5% of the population (Center for Disease Control and Prevent ion, 2017). The increase of obesity in the United States has led to the development of other costly comorbidities, such as diabetes, cardiovascular disease, stroke, and even some types of cancer, and therefore should be avoided at all costs (Center for Disease Control and Prevention, 2017). Although all groups are at risk for obesity, vulnerable populations such as low-income children,Read MoreEffects Of Obesity On The Low Income Population Of Mississippi1708 Words   |  7 Pageschildren in Mississippi, 44% of Mississippi children are obese or overweight. According to the Youth Risk Behavior Survey (YRBS) 2013 data, a total of 18,749 (15.4%) Mississippi public high school students were obese. The high rates of obesity in Mississippi cause great concern because overweight children are more likely to become obese or overweight adult when they become an adult. Health issues that linked to obesity are numerous and severe: obese children are more than twice as likely to have typeRead M oreObesity Is A Major Health Problem1375 Words   |  6 Pagesobesity means an excess amount of fat of human body due to genetic and environmental factors. The measuring tool of obesity is the body mass index, the obese persona has a body mass index of 30 or more. Also, the waist circumference is another tool used to measure obesity, for obese women the waist circumference of 35 inches or more, and for obese men, the waist circumference is 40 inches or more. The complications of obesity are high blood pressure, high blood sugar, high cholesterol, gallbladderRead MoreThe Clinical Setting Health Professionals897 Words   |  4 Pagesimportance of lifestyle modifications.  ¥ High-risk interventions – Interventions/physician actions are similar to those at moderate risk; however, these patients should be referred to an intensive evidence-based lifestyle change program. For patients, both obese and morbidly obese the physician should refer patient for possible gastric intervention.  ¥ Promote lifestyle changes – The promotion of healthy living should be a routine practice for doctors, but is of unquestionable importance for pre-diabeticRead MoreThe Effects Of Processed Food On Obesity1490 Words   |  6 Pagesafter World War II, obesity rate in America have climbed exponentially. Adults in America need to be aware of the possible future health risks of consuming processed food, and how early it can start in childhood obesity can start from school lunch programs. Obesity is a constantly rising health issue in America, increasing the daily number of deaths and the risk of possible future health issues. Obesity is not something that happens overnight, but is most often caused by an over consumption of calories

The AXE Man Free Essays

Advertisement, itself, is a creative genre in these post-modern days of ideas. If people in the future were to search for artifacts of our culture, in hopes of finding something that gives them insight into our culture and our life, they will be able to see what we leave behind in this consumer-driven world. Our ancestors left behind arrow heads and pottery, and we will leave behind a lot more that can easily communicate about who we are and what is important to us. We will write a custom essay sample on The AXE Man or any similar topic only for you Order Now Commercials and the products they advertise are some of the most important cultural artifacts in our society. They communicate what is important to or influences our culture, the good and the bad, because within any culture it is natural for the many different aspects of that culture to be portrayed on the screen or the page, from our stereotypes and biases, to what makes us proud and what makes us ashamed. One commercial that seems to represent an artifact of American culture is the recent AXE commercial, where a young man on a beach begins to spray AXE cologne, attracting literally hundreds of buxom beauties in bikinis, with the slogan being â€Å"Spray more, Get more†. The implications here about the way our culture stereotypes gender and what types of images we find to be suitable becomes part of the artifact and what it stands for in our culture. The first part of the advert shows a woman running in a wilderness. The first question that comes to mind is if this is a spoof of the new Mel Gibson movie â€Å"Apocalypto†? The theme of said movie is the hunter-hunted type of thriller where the protagonist is always on the run (from an AXE man perhaps? ). This is further implied by the choice of music – â€Å"Deus Irae† by Karl Jenkins which appears on his album â€Å"Requiem†. But then the video shows something else. There are many more than women running and therefore this is something else. The women are all focused with the task of reaching the goal first. They are single-minded indeed, to the point of being obsessed with whatever it is that made them run in the first place. All are jockeying for position and intense shoving and pushing is seen in the first few seconds. The second thing that hits the viewer is the fact that the women are not properly clad. If they are indeed going for a late afternoon jog then where is the sports wear needed to do the job? It is not usually normal to run with skimpy clothing! Then the next thing that hits the viewer is the fact that these are not only a group of young women running but it is actually a swarm. The multitude running together indicates mass hysteria. At this point the audience is becoming interested to know what this anarchy is all about; are they hunting for something? Again similarities can be drawn with â€Å"Apocalypto†. The next scene makes the video a bit confusing as a shot is taken from the other side of the terrain – a shot of the ocean where a similar number of horde of women are swimming frantically towards the shore. For a minute there one thinks that this may be something about the â€Å"Iron Woman† competition. But then it becomes clear as the video gives a top shot that shows where all the women are heading. The swarm is converging on the shore where a solitary male figure was spraying AXE cologne, specifically AXE Lynx. And the text flashed in the end saying, â€Å"Spray more. Get more. † If the AXE commercials are to be marked as anything of immediate interest, the popular tags that come to mind immediately are â€Å"pornographic advert† or â€Å"advert with sexual overtones. † Such terms are quite befitting as we find the women who are running from different topographical extremes have svelte, well-maintained physiques with sexual appeal, and the man on the beach stands armed with AXE cologne to attract more such women by spraying more of the heart-smashing fragrance. Commercials stand as an important artifact that can be used to understand a culture, and this commercial in particular says a lot about certain gender-related issues. Commercials such as this are not only for entertainment value, they are subconsciously sending messages to a population of people that view what they see on television as truth and fact. Someday, people will study such commercials in search of something historically or culturally important to our generation and will quickly realize that for all of our advances in our way of thinking and our technology, we were still submitting ourselves to the humiliation of gender-related stereotypes and sexually explicit material. If sexual excesses are not used deliberately, then why has such a slogan been floated in the air: Spray more, Get more? Is it not somewhat pornographic, tickling the fancy of men with the promise of winning an armful of femme fatales at one sprinkle of AXE? Why again a horde of belles are needed with immense sexual charms if no sexual implications are intended? When a condom, a bra or lingerie is advertised, the same types of images are blatantly paraded across the television screen, the sexual overtones not even subtle anymore. Even in odd places do we see such use of sexuality to sell a product, like the commercials that are for car insurance but are cartoons, using the cartoon character of a cute, busty girl to try and sell insurance for someone’s automobile. Even Pizza Hut commercials use Jessica Simpson’s sexuality to sell pizza, and Pepsi has been notorious for using stars such as Madonna to sell their product. The fact is that sex sells. Thus, if categorically the artifact is to be judged, then it is a piece of advertisement in the first place and then it is pornographic i. e. an advert with sexual overtones. In my view, whatever nomenclature may be piled on the term â€Å"advertisement†, it is a creative way of presenting an object or a commodity. So I would like to call it innovative advertisement. If we move a step further we will be able to see that innovative and sexually-exploitive adverts apply to all sorts of business tricks to catch the consumer youth. There is yet another genre that this advert falls into, and that is humorous. Despite its sexual overtones, the commercial is filmed in such a way that, at first glance, it appears to be harmless, comedic tone and all. The public seems to be very forgiving of any images or messages that are not politically correct when there is humor involved, as in this case. There is no complaining from the public even if a salacious picture or video clipping is used in order to make a commodity attractive to the target audience. It may appear denigrating in the eye of a few thoughtful, conservative people, but to hit the bull’s eye of consumerism, it is a weapon, a necessity, the need of the hour. In fact, this advert was shown only once on British television prior to a World Cup football game where it has reached near cult status. I never considered myself to be a conservative person, not even a little bit. I really thought the AXE commercial to be a great one with a sense of humor, but after I observed it many times closely, there were several things really bothering me. While it is common knowledge that marketers are using sex to sell their products, the issue that arises with this commercial is that it tried to hide the sexual content behind the product itself. The text did not imply anything sexual and therefore no one can accuse AXE of intentionally telling men of the benefits of using their cologne in terms of their becoming attractive sexually, but the imagery is enough to convince the viewer that it is selling the product through sex. In other words, AXE is using the fantasies of young men to bring them in as consumers of their product by promising them, visually, that there is something about their product that attracts women. If there is a law regulating sexual themes in advertising then it seems that the AXE advert is trying to beat the system. Those who do not agree with the blatant use of sex in advertising, be it implied or explicit, must heed the words of Tom Reichert when he wrote, â€Å"†¦other forms of sexual information is woven into ads [†¦] sexual content can vary in form and meaning, it is important to provide an overview of recurring representations of sex in advertising† (Reichert, 2003). The bone of contention here is how to draw the line between what is acceptable and what is not. J. Sivulka had warned that â€Å"when scholars have explained the changing nature of sex in advertising, they have often viewed this shift as an evolution from a relatively innocent representation of a sexually alluring woman to a new type of image, in which sex is explicit† (Sivulka, 2003). The world it seems is divided over what kind of judgment to give this sort of TV commercial, but fo r those who are looking for substance there is only one verdict. For those who are tired of being given information that is not based on truth but rather on assumptions and pop culture, the verdict is not positive. In the AXE commercial the first thing that does not escape the viewer is the stereotyping of the female. Geral Tellis observed that, â€Å"One of the most common criticisms of advertising is the gender stereotyping [†¦] endorsers are typically presented as young, beautiful, and sexually attractive†¦Ã¢â‚¬  (Tellis, 2004). As a female watching this commercial I felt it not only was the dreaded stereotyping being used but also the fact that women were depicted as not having the intellect to comprehend what was going on and furthermore, that women were not valued for their intellect at all, but for their appearance. The women were portrayed like buffoons, parading themselves with no regard for their self-worth, with no obvious intelligence (in direct contrast with the ‘Iron Woman’ comparison). Instead of showing a commercial where the images show an intelligent, well-mannered male using AXE cologne and attracting an intellectual and strong woman, we are bombarded with yet more images of the stereotypical buxom bimbo and in my opinion, that is an insult to the feminists out there who are championing woman’s equal rights, access to power and control. The AXE commercial made them look like they have no ability whatsoever to control their destiny, much alone their lives and they are purely driven by instincts. Lorraine Code asserts that this kind of reaction is not new and she wrote that in fact, â€Å"In the 1970s feminists criticized advertisements for portraying stereotypical images of women†¦Ã¢â‚¬  (Code, 2000). Forget about the feminist stereotype, what is disturbing about the way women were depicted in the AXE ad is the fact that there is no truth to what was being communicated. Granting that commercials are not supposed to be whole truths, still the fact that something can be created wholly out of imagination is a bit of a stretch. Adding another aspect of then forcing people to accept it or maybe worse, manipulating people to behave in a certain way are actions not acceptable for a highly influential medium. A casual survey of the real world will immediately inform the observer that women do not behave like those in the said commercial. If the producer of the AXE commercial would come back and say that this is the whole point; that making fantastic claims and using pure creative imagination to sell something is the reality of advertising, then it is going to be hard to argue that line of reasoning. Even if this were the case, not everybody will agree with the producer. Many believe that advertising is no longer a neutral medium but that it is an artifact that has the capacity to transform society, especially how people think, and therefore it is a medium to be regulated. If one allows the producer of the AXE commercial the benefit of the doubt, that there was no intention to demean women and to insult their intelligence, then the problem keeps on compounding because the next group that would be insulted by this commercial is the male population, because while it is common to hear women being exploited, more and more men are being devalued by the media as well. There is a movement out there that forces the world to recognize the place of women in society. It is almost a normal experience to constantly hear of women being abused and misrepresented, but it may be taken for granted that men can also be stereotyped. That there is a whole assumption out there that men are savages and no smarter than wild beasts who are being controlled by their carnal instincts would be insulting to me if I was male, and I cannot believe that the media can stereotype both genders in such simple terms. To be honest, however, no man would stand up and say that his reputation is on the line because of such media exploitation. For them, it is somewhat absurd, but if truth can be told and truth be the standard of knowing what must be done in this society then someone has to point out the problem with the AXE commercial. What exactly is wrong about it in terms of the male image is that this time men are not depicted as buffoons in the same way that the ladies were depicted running around half-naked and half-crazed when a potent brew aroused their senses and they could not control themselves. This time men were assumed to be buffoons, period. This assumption is basically a belief that when men will see the commercial then they will not stop to think and evaluate what is being projected on screen. They will simply instinctively pick up their wallets, head for the store and buy a crate full of AXE cologne – and â€Å"spray more†. It is interesting to note that marketers are well aware of what they are doing to the male stereotype and the projection of an image that will make men want to buy the cologne. As suggested by Stephen Fox in his study of the history of American advertising, marketers in the past made the generalization that, â€Å"†¦all men are fools† (Fox, 1997). They have expanded this theory into something more useful, â€Å"†¦that while men may be fools and sinners, they are everlastingly on the search for that which is good† (Fox, 1997). Advertising is the guide that leads them to the path of bliss and truth; yet, there is one more weakness of the male psyche that is being exploited here, but it must first be understood that this commercial was not created with the general public in mind. It is quite probable that the target-segment are young men between puberty and their twenties. It is possible that the target-market are adolescent males who lack the confidence to take their place in the world and establish relationships with the opposite sex and therefore need a touch of courage, in this case in the form of AXE cologne. There is evidence pointing to the fact that the target market is indeed the teenager segment of the population. Buddenberg pointed out that, â€Å"†¦despite being more knowledgeable about advertising, teens are still very susceptible to it† (Buddenberg, 2004). Fox enumerated the common behaviors considered normal for teens: a) struggle with sense of identity; b) feeling awkward or strange about one’s self and one’s body; c) concerns regarding physical and sexual attractiveness to others; and, d) worries about being normal (Fox, 1997). If Fox’s theory proves right then what a powerful effect the AXE commercial must be having on the minds of the teenage males that watch it. The video suggests achieving power and control where there is none – by simply spraying more AXE. To be fair, however, I must say that the humorous nature of the commercial was, even to me, funny at the beginning and I did not take it serious on first glance. The women, making funny faces and rushing this geeky-looking young man whose eyes are huge as he watches the scene unfold before him was more of a comedic event than anything. In this way, the producer of this commercial was not, perhaps, trying to use stereotypes about men and women to influence our culture, but perhaps just trying to make an impression, something that is hard to do in a society filled with a flood of advertisements at every turn. Despite my misgivings about the commercial, I do not remember any other cologne commercials vividly, only AXE, and perhaps that was the point all along. The advertisement used in this study can make people react in many different ways. The more important issue to address is the potential offensive effect of the commercial to both men and women, at least to those who are sensitive enough to really analyze the content of the video. The problem with the video is that it depicts women as stupid and at the same time assumes that young men are stupid enough to believe what they are seeing and will not take the time to verify it. Moreover, the commercial is trying to hide its sexual content and that is not acceptable for those who are shielding children and the rest of the public from too much exposure to indecency. Still, at the core of the problem is the unceasing evolution of advertising. This time what is perceived to be improper will soon change in a few years time. This will continue until one day, parents and concerned citizens will one day wake up to see sex in advertising being shown explicitly without shame. At some point, American advertising will turn the corner and, just as now, we will simply sit back, watch, hence evolving as viewers too, and let the images convince us of something just as ridiculous as the assumptions made in the AXE cologne commercial. Having said that, however, the public is not as taken in by adverts as we once were and so advertisers may be responding accordingly by making adverts more humorous, shocking and ridiculous in order to capture our attention and remember the product in question which is being advertised. Then just as the advert may be mocking women and/or men it may just as easily be merely ‘tongue in cheek’ and using the satirical content to try and get the consumer to simply buy a product which makes you smell nice! So, whether it be gender stereotyped, intellectually backward or in direct contrast, intellectually superior in order to be able to appreciate the humor in the AXE advert and not take it too seriously, the artifacts our commercial culture is leaving behind are, sadly, not a representation of who we really are, but who were are told to be. How to cite The AXE Man, Papers

Advantages Of CLassical Music Essay Example For Students

Advantages Of CLassical Music Essay Throughout history there have been several genres of music. It is an important aspect of every culture, helping to define and shape it across the globe. Varieties range from Hip-Hop to RB, Country, Gospel, and several others. One type of music that has produced countless numbers of classics is, Classical music. Classical music is a great choice for anyone who enjoys a mellower, relaxed sound. It has been known to soothe the soul, help concentration, and give a pleasant feeling to its listeners. The belief that classical music soothes the soul can be proven true through several instances. The first is, unlike Rock or Rap music which are both theoretically a somewhat harsher sound, Classical music produces a relaxing melody. It also has a harmony that is unguarded of in contemporary Rock music, not to mention other genres. Another circumstance in which Classical music is used to soothe the soul is on the phone lines. When a company places one on hold, the music being played on the other end of the line is more than likely Classical. This is not a coincidence. The music choice is made due to the fact that it relaxes the listener, creating a greater hence that he will remain on the line. Another belief is that Classical music aids in concentration. I have had several teachers throughout my life who strongly believe that listening to Classical music while studying greatly improves their odds of retaining knowledge. The harmony and soft sound that are produced through Classical music help null all outside noises and distractions, allowing one to concentrate more on the task at hand. It is also a given that it is easier to focus when listening to a softer, mellower sound than a loud sharp Jose which is often related to genres like Rap or Rock. The last belief is that Classical music is pleasant to listen to. The previous two beliefs alone should prove that it is pleasant to the mind. If that is not enough there are, indeed, several more examples of how classical music is pleasant to listen to. Classical music is strictly instrumental and lacks any vocals whatsoever. Much remains to be interpreted. This leaves a great amount of meaning to be found in the imagination of the listener. The music can mean anything to anyone and something impolitely different to the person in the next seat. That is the beauty of Classical music and one of the reasons it is so pleasant to the mind. Despite all the positives of Classical music, its popularity has oddly enough decreased in the past few decades. The emergence of Rock and Roll and more recently Rap music has left it on the back burner. Classical music will always remain a large part of musics past and hopefully present and future. It is an enjoyable, relaxing, and soothing genre that should be praised for generations. Advantages Of CLassical Music By Expressway Contributor

Etrade Baby free essay sample

A Talking Infant, Financial Systems, Golf What do a talking baby, stock markets, and golf all have in common? Nothing, right? Wrong. E*Trade – a popular public online financial services group – uses all three of these entities to create a commercial that has had people talking for years. When the commercial is over, you are left in shock at what you just saw, a baby in a high-chair talking about the stock market. But will the ad’s weirdness produce sales of the company’s program for years to come as well?Or just make it a highly talked about YouTube video? To the contrary, E*Trade does a professional job in conveying its message of simplicity to â€Å"average Joes† who are looking to either become day traders, start a retirement fund, or even banking. E*Trade’s main audience is not a person with a net worth or five million dollars. We will write a custom essay sample on Etrade Baby or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page E*Trade is looking to sell their product to â€Å"average joe† type clients. It can be assumed this because E*Trade uses the financial term â€Å"401k† in their commercial; this is the most popular tax investment form everyone has.The main character of the commercial is â€Å"The E*Trade Baby,† but there’s a catch, the baby speaks with a mature older man’s voice. This adds a sense of weirdness to the commercial right off the bat. One may question the validity of a company whose commercials star a talking baby, but this is a clever marketing approach because if people see a talking baby, something they don’t see every day, they will immediately become engaged in the commercial. E*Trade uses a baby as a symbol for inexperience, simplicity and an older man’s voice for knowledge.E*Trade wants to show the audience that if a baby can you use the program, so can the audience. They also want to show knowledge, that E*Trade is a reliable and trusted company, so they use the voice of an older man to portray legitimacy. E*Trade wants to declare that â€Å"Yes, this is a legit company and yes, we’re simple to use,† so a talking baby fits in perfectly to both categories. Just like the Old Spice commercials talked about in class, the E*Trade Baby ads have many spinoffs with numerous situations the baby is in. The commercial I am focusing on is set in a golf country club locker room.The ad starts off with the baby talking to a man named Frank. The baby says â€Å"Ah, this is weak, man. Frank’s trying to not pay me my winnings for the skins beat down I just issued him. † The baby has now caught the attention of the audience with this opening line because people are drawn into the weirdness of a talking baby in the commercial. Now when he starts to talk about finance and what the company actually does, viewers will be already engaged. Not only does the talking baby raise questions that attract us to this ad, but there are many other.For instance, why is a baby playing golf with old man? And why is there a computer in the locker room of a country golf club? All All these questions have no answers but it draws us into the commercial and makes us connected to it, hopefully throughout the commercial we will find answers to these questions, but in this case we do not. E*Trade’s goal is to get a lot of publicity and attention with their commercials while providing us with the smallest amount of information. This is because E*Trade wants people to inquire about the company and have them visit E*Trade’s website us. etrade. com.Once on the website, people will be impressed by the fancy website that proves it is a legitimate company, and lured into signing up for an account The baby says â€Å"His (Frank) 401k’s tankin. Ya gotta grab the reins man. Get E*Trade, do some analytics, do some research (into the stock market), and take charge so I don’t have to subsidize your lack of skills. † There’s actually a lot of information about the company and its message all in that little saying. The E*Trade baby uses a clever balance a financial terms and jokes to put the viewer in an informal setting while talking about a big decision a person must make.E*Trade is not an elite company for only the â€Å"one-percenters† to use. E*Trade’s goal is to get skilled and novice users with just a little amount of money to open an accountant. Using the term 401k is strategically brilliant because everyone who works for a company most likely has one. E*Trade could have used any tax form number, but chose the most popular one to relate to the most people and with the current economy, it’s probably on the minds of most people right now. When the baby says, â€Å"Do some analytics, do some research, and take charge,† he is describing the job of the novice investor.The baby is now describing that when using the E*Trade software, you are able to look at analytical charts and graphs, read news articles and research about potential stock purchases and basically to take charge of your life. E*Trade does not buy and sell stock for you; you have to do it yourself. You are in control of the future and E*Trade presents the question â€Å"What are you going to do to prepare yourself for it? † Itâ€⠄¢s hard to tell whom is the exact audience E*Trade is trying to promote itself to, but assumptions can be made. Since it is a golf setting in a country club, they are focusing on males anywhere from 20s to 60s (the general range of persons with a 401k). E*Trade did a good job picking a wide range of ages with this advertisement, which is what makes it such a good ad! Since the ad is set in a country club locker room, E*Trade is also advertising to a certain class of people I believe: well educated men who know a think about finance and who play golf. Golf is an expensive sport. I think if you have money to play golf you would be interested and would know the benefits of investing.But are they also advertising to a whole inclusive audience with a cute baby to grab the attentions of mothers and grandmothers? Only the directions and producers know that answer. You can have a good commercial, the best commercial ever known to man. But if you don’t have the right exposure no one will see it. E*Trade played this commercial before and after Superbowl XLII on February 1, 2009. Back to what was said before on the age of the audience, 20s to 60s. That basically sums up the audience of the Superbowl as well; perfect.E*Trade picked the most opportune time to run this commercial and not only reaches its projected audience, but all 90 some odd million people that tune in each year to watch the game, and the commercials. Another part of the commercial that is important to take into consideration is the point of view in which we view the commercial. Since the program E*Trade is used on a computer, the great minds behind this commercial put the camera where a usually webcam should be. This is to provide a visual of where the user of E*Trade’s product will be using the product. This is brilliant because now we see the baby sitting in a chair in front of the computer using a keyboard and a mouse, in the same spot where we would use the program was well. The E*Trade Baby Commercial is trying to sell to their audience a financial services program available to download on the computer. E*Trade does a good job in getting the attention of its viewer and making a hard subject of finance fun and entertaining. E*Trade describes everything that their company’s mission statement says that they are, â€Å"A financial services ompany that is simple to use. Designed with the user in mind. † There is no doubt in my mind that this commercial will go down as a classic and will have people talking about the â€Å"E*Trade baby† for years to come. To respond to the question previously stated in the beginning of this paper. Even though this commercial will be popular for years to come, will the ad produce sales of the company’s program for years to come as well? It turns out, no. When a person is looking to invest in money, they normally look for a company that is well-reputable and well-respected.Humor is no doubt, un-debatable, a marketing tool to grab the attention of a viewer, but humor in advertising is very hard to pull off because you simply never know what people will laugh out. Some think it funny, others think it’s not. In order for a commercial to use humor, the company should be trying to sell humor. Clearly E*Trade does not sell humor.. Instead of a talking baby to grab the audience’s attention and provide a laugh, E*Trade should create a well-informative commercial that captures the audience’s attention and show how one can benefit from using E*Trade.

Free Essays on U.S.V.I.

Which is Faster? ATM or ETHERNET? Business Data Communications and Networking Chantelle A. Hobson December 4, 2001 Mr. Sajjadi T,Th 2:30 CONTENTS Introduction 3 Ethernet History 3-4 Something New! 4 Switched Ethernet 4 ATM (Asynchronous Transfer Mode) 5-6 ATM vs. Ethernet 6-7 Comparing Multimedia Performance 7-8 Why do people choose Ethernet instead of ATM 8-9 What is ATM doing now? 9 The Future of Ethernet 10 References and Bibliography 11 Introduction In the past there have been three distinct types of networks: voice, video, and data. Voice has always been the responsibility of the telephone company. Like voice, video has always been the responsibility of the television network. The third type of network, data networks, has had a relatively short history. The lines that once separated the three network types are becoming less and less clear. This new capability is costly because it requires the redesigning of the entire cable network to carry full duplex traffic. The rules for designing networks in the past do not apply anymore with customers demanding more bandwidth, Qos (Quality of Service), and higher utilizations while expecting the network to handle voice, video, and data. There are a lot of technologies for carrying this digital multimedia traffic, but we will only look at two of these in this paper, ATM and Fast Ethernet (100BaseT). Both of these are positioned to be significant players in the future of informatio n networks but each is driving to out perform the other, and this paper will look at that race and its consequences. Ethernet History With the rush to provide some means to transfer data, Ethernet was quickly instituted as the standard data network. Fast Ethernet has not changed the standard of Ethernet it has only made it faster. The hopes for this new, faster Ethernet are that it will revolu... Free Essays on U.S.V.I. Free Essays on U.S.V.I. Which is Faster? ATM or ETHERNET? Business Data Communications and Networking Chantelle A. Hobson December 4, 2001 Mr. Sajjadi T,Th 2:30 CONTENTS Introduction 3 Ethernet History 3-4 Something New! 4 Switched Ethernet 4 ATM (Asynchronous Transfer Mode) 5-6 ATM vs. Ethernet 6-7 Comparing Multimedia Performance 7-8 Why do people choose Ethernet instead of ATM 8-9 What is ATM doing now? 9 The Future of Ethernet 10 References and Bibliography 11 Introduction In the past there have been three distinct types of networks: voice, video, and data. Voice has always been the responsibility of the telephone company. Like voice, video has always been the responsibility of the television network. The third type of network, data networks, has had a relatively short history. The lines that once separated the three network types are becoming less and less clear. This new capability is costly because it requires the redesigning of the entire cable network to carry full duplex traffic. The rules for designing networks in the past do not apply anymore with customers demanding more bandwidth, Qos (Quality of Service), and higher utilizations while expecting the network to handle voice, video, and data. There are a lot of technologies for carrying this digital multimedia traffic, but we will only look at two of these in this paper, ATM and Fast Ethernet (100BaseT). Both of these are positioned to be significant players in the future of informatio n networks but each is driving to out perform the other, and this paper will look at that race and its consequences. Ethernet History With the rush to provide some means to transfer data, Ethernet was quickly instituted as the standard data network. Fast Ethernet has not changed the standard of Ethernet it has only made it faster. The hopes for this new, faster Ethernet are that it will revolu...

Analysis of Education in California Research Paper - 1

Analysis of Education in California - Research Paper Example The state plans to bring back some programs that were eliminated during the great recession denying many learners many high-quality services enjoyed by learners in the other states. There are other reforms by the government and the education sector in the 2014-1015 budgets to aid the ailing education sector. The reforms will help reinstate confidence in the education system in California state and assist students to acquire competitive skills like their colleagues in the other states. The education system in California has both public and private schools such as the University of California, California Community Colleges, public and private elementary schools, private colleges and universities, and, any high schools. California has the highest population in the US with many school students at all education levels. According to the 2005-2006, the state had around 6.2 million scholars in all school levels exerting pressure in public schools (McClanahan, 2011). The state lags behind in staffing and funding of education especially in the District of Colombia. The teacher-pupil ratio is also big with one teacher handling 21 students according to the 2005-2006 school year reports. Students from African America families are living below the poverty line and cannot fund their education fully. California public schools quality of education has declined in several dimensions since the 1970s with little intervention (Newfield &Lye, 2011). The state of education in California has declined greatly especially in public schools. The state and the local districts many very huge cuts in the budgets of various schools due to the hard economic times. The leaders mostly try to find short-term solutions to the problems hoping that the economy will recover and do not want to make the hard reform choices.  Ã‚  

Road King Trucks Assignment Example | Topics and Well Written Essays - 1750 words

Road King Trucks - Assignment Example Road King Trucks should accept the project as it has a positive NPV and a low payback period. In addition, the company’s IRR  is higher  than the  Road King Trucks  cost of capital. Further, the company has a Profitability Index, PI, of greater than one implying that it has a higher per dollar return. Road King Trucks is going to gain $532 million in wealth when the expansion decision implemented, which is a huge amount money on a scale like this. Road King Trucks has a bond rating of AA. This makes its risk relatively low (Groppelli & Nikbakht, (2006). For these reasons, the company should definitely say yes to the expansion decision. Road King Trucks, Inc. that is a company that manufactures trucks is contemplating on introducing a public transport bus. A recently hired, CEO Michael Livingston organized a meeting with the company’s top engineers and managers to examine introducing into its existing product line a large, public transit bus (Bidgoli, 2004). The new CEO Michael Livingston recognized the opportunity of building these public transit buses due to the escalating  prices of fuel, the  roads  congestion  together with  the ever increasing parking fees. It is likely that more people are going to use public transportation because the prices of oil keep on rising with no sign of decreasing in the near future. As a result, the public transportations demand is expected to increase and continue into the spring as many people will search for alternative transportation. Road King Trucks should, therefore, adapts itself to the market changes in order to be at the forefront of their field of business (Groppelli & Nikbakht, (2006). The company should go Green by adopting engines that demonstrate immense environmental consciousness to the world (Baker & Powell, 2005). This will attract people that require public transportation thus fulfilling their needs or demands.

HR services Essay Example | Topics and Well Written Essays - 1000 words

HR services - Essay Example While there are a great variety of users of human resource services (HR services) within an organization, this essay will identify three key users, identify two key needs for each user, and explain how they can be prioritized One use of the human resource department is through the hiring and firing of employees. In these regards, all aspects of the organization rely on the human resource department to ensure that employees are screened properly and when there are significant disciplinary problems that they be released. In some regards, the human resource department can confronted with conflicting needs in this category; in these regards, it’s necessary for the department to attend to an urgent need, but in most instances handle these issues in the order they occurred. Another user of human resources is upper level management, through employee record keeping; within this service the primary needs are for the use of employee records, while keeping the records confidential from m embers of the organization that are not privy to them. In these regards, it’s necessary for HR services to keep stringent record keeping, but also to remain highly cognizant of which organizational members are privy to the specific recorded content. Other users of HR services within an organization are entry-level employees. These employees use HR services for both training programs and compensation and benefit management. In some regards, there may be a conflict of interest here, as the same individuals responsible for training the department are responsible for determining compensation bonuses. In these regards, it’s necessary to have an outside department, generally management, conduct reports that will factor into employee progress reports and ultimately bonuses. 2. Identify at least 3 methods of communication appropriate to employees at different levels ? Among the different methods of communication appropriate for employees at different levels, this essay will co nsider three main types (‘Workplace Communication’). The first type of communication is verbal communication. Verbal communication represents the most direct and perhaps effective form of communication. The drawback of verbal communication is that it does not leave a record of the conversation that took place, nor is it always possible for upper level management to verbally address all the concerns of entry level, or low-level employees. In these regards, another level of communication that is effective is written communication. Written communication functions to produce a clear and understandable message in a context that allows for the individuals implementing this communication process to ensure there is a record of their communication. In these regards, written communication is important in matters wherein the individual receiving the message is of high importance. It’s also effective when the message is complex and it would be useful to be able to review the message. The final type of communication that is considered is visual communication. Generally visually communication is implemented through presentations from upper level to lower level employees, but it can also be implemented in presentations that speak to upper level organizational members, as a means of informing them of status updates, or proposing potential changes. Ultimately, visual communication is most effective for speaking to larger audiences, or in terms of explicating difficult to comprehend material through chart forms; finally it can demonstrate business prototypes or models highly effectively that couldn’t otherwise be articulated through verbal or written communication methods. 3. Describes the key components of effective service delivery including: ? Service delivery has taken on a variety of contextual meanings, making clear and precise definition of the various aspects of the

Are all managers Human Resource managers

Are all managers Human Resource managers Executive Summary The report discusses the various aspects in relation to the question posed for the assignment All managers are HR managers, agree or disagree? The report is placed in relation to the questions raised for and against the topic, and my thoughts on the question. The report is structured in the form of my quest to answer the questions raised with regard to the topic. The fundamental theories concerning the topic provide some light for the discussion, followed by examination of the current trends in organisations. The other aspects discussed in the paper relate to the managers implementation of HR practices and its relation on employee performance, and thereby the productivity of the organisation. The effects of poor implementation of the HR practices are highlighted to comprehend all the facets of the discussion. The conclusions are based on the aspects from the points of discussion and its relation to the effectiveness of HR implementation by managers. The references which were vital to the development of the paper are included in order to substantiate research done related to the topic. Introduction Are all managers HR managers Agree or disagree? As I read the question for the assignment, I had mixed answers running in my head. Understanding human resources in the literal sense would refer to employees of the organisation, and there would be a person responsible for any particular section of employees, known as the manager. In this view, managers related directly with the employees, and so they needed to be HR managers. However, the Human Resources Department wherever I worked always seemed to be busy as they dealt with all levels of the organisation, be it employees, managers, stakeholders or government, and their paperwork (or rather e-work) seemed unending. If all managers were HR managers, why would there be a necessity of a HR department? Would it mean that all functions done by the Human Resources personnel were done by the managers themselves? Would that be feasible? Would that not restrict the day-to-day operations carried out by the manager? If all managers were not HR managers, would all issues relating to the employees be raised to the HR department? Since managers, in most cases, have a direct relationship with their employees, would they not have to deal with all concerns related to their human resources i.e. employees? What would organisations that do not have an elaborate HR department do? With relation to agreeing or disagreeing with the question for the assignment, the numerous questions for and against it, left me confused. So it was necessary to understand the fundamentals of the keywords managers and HR, given by various scholars in order to take a stand for the topic. Fundamental Views Management Managers Management, according to Henri Fayol (1949) consists of seven functions such as planning, organising, leading, co-ordinating, controlling, staffing and motivating within an organisation in order to accomplish the established goals of the organisation. Figure 1 Manager Roles (Mintzberg 1975) From among these, the four main managerial functions are described as planning, organising, leading and controlling. (Simmering 2010) Figure 2 Functions of Managers (Overton 2007) A manager is an individual with formal authority to make decisions and carry out the four managerial functions in order to achieve the organisational goals and objectives. Within most organisations, there are three levels of management namely top level, middle level and first/line level managers (Management Study Guide 2009). At each management level, managers require certain skills necessary for successful management. Robert Katz identified three skills namely technical, conceptual and human skills that vary as per the management level. (Katz 1974) Conceptual skills refer to the formulation of ideas. Technical skills involve the technique knowledge and proficiency. Human skills refer to the ability to interact and communicate with people effectively. (Pride, Hughes and Kapoor 2008) Figure 3 Management Skills (Overton 2007) Interestingly from the figure above, although technical and conceptual skills vary greatly, human skills remain rather consistent throughout the various levels. Considering that human resources would relate only to the manager-employee interface, it could be then inferred that all managers are HR managers. However, understanding HR functions would be necessary to make the conclusion to the question. Human Resource Definition Functions Human Resource (HR) refers to consideration of employee as the most valuable assets or resources of the organisation. The inherent abilities, acquired knowledge and skills represented by the aptitudes and talents of the people employed in the organisation could be referred to as the human resources of the organisation. (Aswathappa 2008) The strategic and coherent approach to the management of these assets in order to achieve individual behaviour and performance that would enhance the organisations effectiveness is termed as Human Resource Management (HRM).(Oxford University Press, Ed. Jonathan Law. 2009 ) The functions of HRM are broadly classified into two categories namely managerial and operative functions. Managerial functions include planning, directing, organising and controlling while operative functions are related to recruitment, compensation, employee relations and development. (Hales 2005) The vast scope and functions of HR brought doubts about it being incorporated with the operational activities of managers especially line managers. For the purpose of this paper, general managers and deputy managers have been defined as strategic level managers whilst first-line level managers encompass supervisors and departmental heads. Figure 4 HR Functions Current trends Contrary to the traditional views of management, current trends indicate devolution of the HR into line management. (Gratton, et al. 1999) Restructuring the organisational hierarchy to flatter systems within the organisation has arguably contributed to the convergence of HRM and managerial practices. (Whittaker and Marchington 2003) With the global economic crisis, downsizing has become the trend or the need of times, where even HR departments were dissolved as a whole; this would substantiate Whittakers and Marchingtons (2003) finding that HR took second place in comparison to other business sectors of sales and marketing and finance. The introduction of flatter organisations resulting from heavy job-losses could be traced back to the early 80s of Hewlett-Packard. There was an intensification of managerial responsibilities and predominantly people management claimed most of the efforts of the managers. (McGovern, et al. 1997) In the current scenario, the increasing de-layered organisations (Torrington, Hall and Taylor 2004) would overly emphasize the necessity of all managers to integrate the HR functions of recruitment, training, monitor performance and provide appropriate appraisals. (Marcic and Daft 2008) Line managers and Direct interface Theoretically, managers may not be able to incorporate all the functions of HR but line managers have always been the direct control over the human resources under their responsibility. The flatter organisations have not diminished the human skills required as seen in Figure 3, but on the contrary are a necessity to engage in good people practices, which is as important as implementing personnel policies. (Lowe J 1992) The direct relationship of the line managers with the employees favour the implementation of the HR practices by the managers themselves rather than other personnel. (Sisson and Storey 2000) Research conducted by Bath University for CIPD (2009) found that line managers played a pivotal role in implementing HR practices and policies. People management practices such as induction, training, performance appraisal, employee communication; work-life balance and employee recognition were exercised significantly by the line managers. As discussed in the research, the people management processes can be designed by the HR personnel, but would be implemented most effectively by the managers. (Hutchinson and Purcell 2003) In order to assess the immediate effectiveness of the HRM, scholars such as Dyer and Reeves (1995) and Becker et al. (1997) suggested monitoring of employee performance which would be the factor affected directly. Performance and HR In an ultra-competitive marketplace, it would be necessary to maintain a productive and competitive workforce to achieve organisational success. Successful organisations are reliant on managers competence to attain and maintain high levels of individual job performance. (Hosie 2009) Employee performance is maximized through motivation which would be associated with the manager. According to Dyer and Reeves (1995) rigorous selection mechanisms and ample training opportunities along with incentives such as peer pressure to perform, monetary and non-monetary rewards increase employee motivation. Commitment is another factor that would boost employee performance. Organisational commitment is highly dependant on employee assessment of the level of support from the management. (Sharkie 2009) Managers in IBM are expected to be responsible to the development and satisfaction of employees. Surveys, career planning, performance appraisal and compensation utilized by line managers encourage employee commitment to the organisation. (Marcic and Daft 2008) Effective implementation of HR practices in organisations such as in IBM, would lead to greater employee motivation. As discussed by Gillespie and Mann (2004), that the trust subordinates place in the leader is directly proportional to motivation that would lead to better employee performance. Consequences of ineffective application of HR In the decentralisation of HR processes, line managers are often tasked with responsibilities of setting the agenda, dealing with workplace issues and providing direction to employees. As discussed by McGuire, et al. (2006), a conflict between the organisational and individual values of the manager, could lead to a trust deficit between the employees and the manager. (Renwick 2003) Decreased workplace happiness would lead to diminished employee performance, which would cost the organisation heavily in both productivity as well as having to pay higher compensation and insurance claims for the health conditions of employees. (Lyubomirsky, King and Diener 2005) (Hosie 2009) The negative effects of poorly applied HRM practices accentuate the requirement for greater knowledge in HR practices for all managers. It would be possible to design programmes for managers that would enhance the understanding of HR, such as Esprit employed within Hilton (UK) Hotels. However, the two main barriers line managers faced while incorporating their HR role were heavy workloads and short-term job pressures. (Watson, Maxwell and Farquharson 2007) These add to the findings of Renwick (2003) relating to the constraints for managers in effective management of HR such as lack of time, lack of ability or knowledge in HR practices, and distractions from general managerial operations. Other than improper implementation of HRM practices and its complications within the organisation, Earnshaw et al. (2000) found that without HR expertise even large organisations could face legal challenges. This would emphasize the necessity of efficient HR systems and constant guidance by HR specialists. Considering the various factors, as suggested by Jackson and Schuler (2000) a partnership approach through a triad approach of HR specialists, managers and employees would allow effective integration of HR activities into the work of line managers. However, if line managers and HR are to work in partnership to improve organisational performance, a minimum number of experienced HR specialists would be required. (Ulrich 1998) Conclusion The discussions throughout the paper have led to a few conclusions. The functions of HR and managers are not entirely different from each other, but noted by Aswathappa (2008), HR is a managerial function with assists managers with hiring, motivating and maintaining employees within the organisation. Line managers implement most of these HR roles as they are in direct contact with the human resources of the organisation. Effective HR implementation would lead to greater employee motivation and thereby productivity. However, lack of understanding and poor execution of HR practices could cost organisations heavily ranging from employee productivity to legal action. According to Dave Ulrich (1996), HRM encompasses the roles of being an employee champion, administrative agent, a strategic business partner and assisting in change management. HR departments in most organisations are concerned with the former two roles, and in which case, one could conclude that all managers are HR managers. However considering the complete scope and roles of HR, it would not be apt to agree that all managers are HR managers. It could be then, concluded that all managers exercise HR functions irrespective of their department and level considering the high level of human relations. It would be extremely important that they have adequate knowledge in handling HR in order to become effective managers and achieve maximum productivity, which is essential for all organisations across varying industries. HR professionals would have to assist and guide line managers consistently in achieving the strategic goals of the organisation. Effective coaching to line managers on HR practices and policies would allow HR professionals to take on the vital roles of being a strategic business partner and play an effective role in change management. (Gaskell 2007)

The Simple Life and the Corruption of Technology :: Exploratory Essays Research Papers

The Simple Life and the Corruption of Technology "Let's take it home boys!" Not really paying attention to our altitude, we headed towards base after a flawless mission against an enemy tank. As we reached the jungles edge, anti-aircraft shells began exploding all around us. I ordered the formation to climb as fast as possible. Almost as quickly as I had given the order, my plane was hit. Luckily, the round didn't explode, but had traveled through the center of the fuselage. I realized my plane was fatally crippled, including my ejection seat. As my plane fell into the jungle, I woke up. Though I did not know what had drawn me from the dream, I had an idea it was the splitting pain in my leg. As the pain slowly crept up my leg, I became aware of my surroundings. I could now feel the perspiration on my face and faintly hear mumbled voices; I was not in my bed. As I opened my eyes to blurry vision, I made out dark moving objects among a background of fire. Listening closely, I realized it was people speaking a foreign tongue. Moving my eyes from the dark skinned, scantly clad humans to my leg, I found the source of my pain. Driven through my left leg was a sharp piece of metal from the wreckage that surrounded me. With a swift jerk from one of my assumed rescuers, my leg was free of metal, and I was passed out from the pain. I awoke in a hut made of large leaves, mud, and grasses. The light crackle of the fire outside could be heard over the voices of the people surrounding it. I asked my self, "Where am I? How did I get here?" With my questions I made an astonishing discovery: I could not remember who I was! Feeling myself panic, I did the best to calm down and analyzed the situation. I had been pulled from some type of wreckage, but of what? The people who had saved me were very primitive. They wore little more than a loin cloth of a cheap textile, and they had dressed me the same. They were eating some yellow muck from wooden bowls and again my ears greeted the new language. Trying to sit up, I flexed my leg and a crippling pain powered a scream from the bottom of my lungs. My scream had caught the attention of those who had been talking outside.

Philosophy †Religion Essay

Explain and illustrate two criticisms of the claims that the universe shows design Many philosophers have suggested that world shows design to the extent that there can be no other conclusion other than there is a God who created it. This argument has come to be known as the teleological argument (from the Greek ‘telos’ meaning ‘purpose’). The argument is an inductive one, a posterior (knowledge gained from experience) and is put forward to prove the existence of God. Design can refer to qua regularity and qua purpose. The former focuses on order and regularity in the world and the latter focuses on purpose and beauty but does this hold up to scrutiny? One criticisms was put forward by Hume in his Dialogues Concerning Natural Religion says that there is no evidence for order in the world. In fact the evidence given seems to suggest an evil creator; the arbitrary destruction in the world that affects everyone included innocents seems to suggest that there is no design or order in the world. Tsunamis, hurricanes and earthquakes can all be cited in Hume’s attack. This is made even more apparent from the fact that modern physics isn’t as ordered as the predominant supporter of the design argument, William Paley. Paley gave examples such as the planets and seasons and even gives backing from science saying that Newton’s laws govern the very body of nature. However this has been proved to be wrong by Princeton University and their study called ‘The Dome’, the study in itself shows that Newton’s law’s are non-deterministic meaning that a ball can drop from any apex (as did in the experiment) without a cause. This shows that even science isn’t ordered as Paley made out. Another criticism is which is also put forward by Hume is that Paley’s argument (that there is, indeed, design in the world) is that this is a disanalogy. Paley gave the example of watch stating that it had purpose (it could tell us the time), regularity (evident through second, hour and minute hand) and design (the mechanisms) and he claims that this is analogous to the world. However this is a clear disanalogy according to Hume; for we have experience of watches and we know that they have designers and thus know that they must be designed, we can not however say the same for the universe, as we only have one and we are contained within it. If we were transcendent and had access to more than one universe or even if we had witnessed them being designed we may have been able to accept Paley’s claims. Hume also says that it’s not analogous because a watch’s purpose is axiomatic but this is unlike the universe where it is subjective. For a Christian, the purpose of life is to create a relationship with God so that they can be eschatologically reunited and the universe allows this (it’s purpose) however a humanist would say that the universe has no purpose and that we are here to live our lives to the full. Thus Paley’s claims are left redundant. To conclude, these two criticisms have shown that there is question as to whether there is design in the world. Hume has shown that design qua (in relation to) purpose and regularity are merely positions which are nothing more than falsities. Explain and illustrate two claims that God’s existence is incompatible with the existence of evil Evil has come to pose one of the single largest threats to theism, indeed, many such as John Stuart Mill and David Hume concluded that God no longer existed because of the existence and the incompatibility of it. Evil has been defined to be the â€Å"absence of good† by Aristotle but it mainly refers to two types, either natural evil which entails natural disasters such as tsunamis or moral which refers to morally wrong actions and intents taken by humans such as infanticide or examples such as the Holocaust. Some try to reconcile the ideas of evil and God (in what has come to be known as theocies) but it is questionable whether they have succeeded. Hume puts the first criticism forward which is known as the logical problem of evil, a deductive argument, by first reissuing the statements as a theist would accept them; 1. God is omnipotent. Omniscient and omnibenevolent 2. Evil (and thus suffering exist) Hume claims that the one and two are incompatible. For if he loved us then he would stop suffering and thus he can not be omnibenevolent. Hume developed his argument through his ‘inconsistent triad’ which states that God is either unable to stop evil which means they he is not omnipotent; that he does not know about the evil which means he is not omniscient. This leads us to the conclusion that God’s existence is logically incompatible with the existence of evil and Hume to say that one of the sides of triangle (attributes of God, considering that evil objectively exists) and so Hume says that it is the â€Å"death† of classical theism. The answer to this could be that evil exists so that we can allow us to spiritually grow, for it is true that we can not become courageous unless an instance of danger arises, similarly we can not gain compassion without suffering. So the criticism is solved through God wanting us to experience suffering so we can go though a process of soul-making (this marks the basis for Iraneus’ theodicy). However this leads to the second criticism which is predominantly put forward by William Row, Charles Darwin and David Hume says that even if we were to accept that evil should exist and it is compatible, the sheer amount and the distribution of it shows that the existence of God and evil is less probable. This inductive argument cites points in history that show that the distribution doesn’t seem to amount justification for soul-making; it can accept the death of an adult, but what of the Gulag and Holocaust? Rowe also notes that there are evils which do not lead to spiritual growth such as people who never recover such as child who has had his whole family burned. Rowe also gives the example of a fawn who burns in a forest but no one is around to see it, who is growing spiritually, what compassion has been encompassed? This anthropocentric approach (by implication) also fails because it leaves animal suffering unanswered. Thus, the view that evil and God’s existence is compatible is made redundant not only in the face of the incompatibility of God’s very nature and the existence of evil but the sheer amount and distribution of it.

Henry The 8th essays

Henry The 8th essays Henry VIII was born on June 28th 1491, in Greenwich Palace, London. He was the second son of Henry VII and Elizabeth of York. Henry VIII came to the throne on the June 24th 1509, after his fathers death. Almost 18 at the time, Henry was interested in sport, dancing and feasting, than he was in governing his country. He left most of his ruling to his advisor, Cardinal Thomas Wosley. Henrys reign was often overshadowed by his six marriages, as he hoped to have a male heir. His greatest achievements include the development of the British navy, and the reformation of Roman Catholic churches, which resulted the creation of Protestant churches. When Henry was eleven, his life was transformed by the death of his elder brother, Arthur. He was now heir to throne. In 1509 Henrys father died, and he succeeded him. Shortly after he came to the throne Henry married his brothers widow, Catherine of Aragon, the daughter of the king of Spain. They had a daughter named Mary, who was born in 1516, and for most of the 24 years their marriage it was quite a happy one. But Henry desperately wanted a son to follow him on the throne believing that a male heir would be a better ruler, and to his mind this was a failure to his reign. He blamed this on Catherine. Although she was pregnant many times only, Princess Mary survived. Henry had affairs with ladies of his court until he fell in love with Anne Boleyn, a woman of strong will and political instincts. Henry decided to divorce Catherine in order to marry Anne. From 1527 Henry was looking for a way out of his marriage, arguing from accordance of the bible that the union with his brothers widow was invalid. Henry sent his Cardinal Wosley to Rome to present the English case before the pope; Cardinal Wosley was unable to secure the Popes permission for the divorce. Henry did not tolerate failure and dismissed the Cardinal, for failing. However, the divorce was politi...

Functional Equivalences

Functional Equivalences Functional equivalence refers to the role or function that behavior plays in different cultures. One cannot assume that behaviors play the same role or function across cultures; therefore, assumptions made about the function of behavior in a cultural group must be verified. This concept extends to include the differences in people's perceptions about, and responses to, a particular product or activity according to their cultural features. The value that is placed on products or social activities can be culture sensitive and the exact purpose that each serves across national and cultural boundaries should be thoroughly established in marketing research.To illustrate how perceptions of the sample population may vary across cultural patterns, we can consider two different countries, the Netherlands and the United States, and compare substantial differences in individual interpretations of products such as bicycles.Not that it's unknown in other countries, but the Netherlands is the coun try where almost everybody bikes.Working bicycleVirtually every mile of road is paralleled with its own bike lane. Bicycles are extended the same respect as cars, even having their own designated traffic lights. In the Netherlands, the roads are narrow and parking spaces are hard to come by and usually quite expensive. Whereas in Holland, hundreds of miles of lush green farmlands and shoreline are accessible only by bicycle, making it thus the most valuable mode of transportation among the Dutch, in the United States a bicycle can be said to serve solely as a recreational sport and seldom used as an equally comfortable and reliable means to travel within highways. Consequently, in the Netherlands, competing products would consist of other similar modes of transportation, while in the United States relevant means of recreation would be seen as different products that compete against bicycles.Another example that demonstrates how people...

Evidence-Based Practice Coursework Example | Topics and Well Written Essays - 250 words

Evidence-Based Practice - Coursework Example The resources must include online search engines and access to patient’s history, which must be provided to the nursing staff for proper implementation of EBP. There is limited access to data, and the nurses do not have complete information about this practice. There is limited access to the analysis of the data for the nurses to work efficiently (Hockenberry, Wilson, & Barrera, 2006). Time allocation is a very important issue, which is one of the biggest obstacles to implementing EBP. In  order to promote the practice of EBP, some institutes pay the nurses to take a time-out and participate in the activities of EBP so that they can have complete knowledge about it, and it becomes easier for them to apply it in their work. Working environment of the institutions is important to support EBP. Some institutions have such an environment, which neglects EBP. For EBP to have the potential impact on patient care environment must be provided to motivate and implement EBP (Hockenberry, Wilson, & Barrera, 2006). The above-mentioned obstacles are very necessary to be removed in order to implement EBP for the facilitation and effective care of the patients. All the staff must work together to help each other and also help each other to implement the applications of EBP. The patient-care is the main motto, which can be achieved to a greater extent with the help of

1.How are many-to-many relationships addressed in the relational model Essay

1.How are many-to-many relationships addressed in the relational model Provide a specific example other than the one in your textbook. Illustrate your answer using IE Crows Foot E-R diagrams - Essay Example In a relational model, the many-to-many relationship cannot directly be modeled. Such a relationship has to be converted into multiple one-to-many relationships first. Therefore, a many-to-many relationship is represented in the form of three tables in the model; the two original tables and a junction table. For the country-language example stated above, the relationship is formed as shown in the figure below. The many-to-many relationship between country and language is converted into two one-to-many relationships between the two entities and the the junction table. In the junction table (CountryLanguage), the unique primary key is a composite key (CountryID, LanguageID) which is formed by the two foreign keys which refer to the primary keys of the ‘country’ (CountryID) and ‘language’ (LanguageID)

Human and Animal Interrelationships from Domestication to Presen Term Essay

Human and Animal Interrelationships from Domestication to Presen Term Paper Information - Essay Example It is argued that no discovery has ever matched it. Research indicates that humans can refine or improve wool, but cannot make it. In fact, mankind has done so through selective breeding of sheep, as well as by including wool fabrics. After its invention by primitive humans, ancient tribes in northern Europe began using wool from sheep to manufacture clothes. In fact, wool has been part of England’s history and was woven into cloth during the Bronze Age, which spans to about 1900 B.C. However, this is quite recent in historical terms. In other parts of the world, primitive humans first uses wool which was obtained from domesticated sheep around 10,000 B.C. This discourse will explore the history of the use of wool from ancient times to the present. The history of wool dates back to more than 4,000 years ago when primitive humans first used wooly skins obtained from the domesticated sheep to as cloth. The primitive people relied mainly on hunting and gathering as their main sou rce of food. Afterwards, they began domesticating wild sheep, which they discovered could offer other benefits such as milk and meat. As a result, they began milking the domesticated sheep, the same way it is done in some parts of the world today. When the domesticated sheep shed some of their fleece, the primitive humans would take them (the fleece), spun them, and later wove them into clothing, which they used to protect themselves from excess heat and cold weather. It is then that humans realized that killing sheep for its meat alone was not only a waste of food, but also material. As a result, they ventured into the production of clothes made using the fleece shed by the domesticated sheep (Gleason 24). The use of woolen clothing began to spread to other parts of the world with time. Historians reveal that people in most parts of northern Europe began wearing woolen clothes that were being spun and woven by the local tribesmen way before 10,000 B.C. To spin the wool, these peopl e in would place the wool in one hand and draw it out. This would then be followed by twisting the wool to form threat. This resulted in the formation of a thick yarn. This was followed by the invention of a crude spindle, which enabled the drawn-out yarn to be twisted on the spindle. Even though this method of spinning was used several years ago, most peasant communities around the world still use it today (Burnley 8). Britons were so eager to improve the methods used in weaving wool after some time according to Burnley (12). As a result, they opted to develop a wool industry by around 55 B.C. This meant that the Britons had already built a wool industry by the time the Romans invaded the northern islands. In fact, the Romans were surprised by the quality of woolen clothes that the Britons manufactured in the industry. They even went as far as comparing the woolen clothes with the spider web, in praise of its quality. However, the wool industry was almost destroyed during the Saxon invasion in the fifth century. Reports indicate that Britons soon began exporting woolen fabrics to other parts of Europe after the arrival of the Roman conquerors in 1066. By the turn of the twelfth century, wool had become England’s major asset. Cloth making also spread throughout major towns in England, particularly in major towns in the eastern and southern parts of the country (Burnley 12). Even though cloth making using wool was

Victor Frankenstein Essay Example for Free

Victor Frankenstein Essay His horror at how playing God has backfired is exemplified more by associating his creation with Dante and hell, whilst also referring to him as a demoniacal corpse, showing tremendous contrast from his original intentions. Because the reader doesnt yet know what (if anything) is going through the mind of the monster, it is only natural that they can sympathize with Frankenstein, and pity him in his fear and disappointment whether they believe him to be foolish and arrogant or not. After him being occupied with nothing but his work for so long, the arrival of Clerval serves as a reminder to the reader and Frankenstein of his family back home, bringing back an element of normality in Victors thoughts. When he falls ill, he is cared for and written to, showing that no matter how much he may have neglected his family he is still lucky to have them to care for him, whereas his monster has nothing and nobody. The next time we hear from the creation is when Victor encounters him on his way to Geneva. Without any real evidence, he immediately blames his fiend for the murder of William and is no less than degrading with his description of him. Saying that a flash of light illuminated the object quickly gives us an impression of the creature being sinister, as we normally associate lightning with being threatening. The fact that Victor objectifies his creation also shows how he is looked upon by his creator as a simple thing that only resembles a living being. Throughout the next few chapters, Shelley makes us feel sorry for Victors family and possibly Victor himself by using the death of Justine and William effectively. When it seems clear to Victor that these two people have died because of his actions, he has an epiphany-like moment. Besides from the initial thrill and enthusiasm he first felt; Victor knows that his dream has caused him nothing but pain. He says that his guilt hurried [him] away to a hell of intense tortures, such as no language can describe, this is certainly giving us the impression that he feels sorry for himself. He becomes angry at his creation: I gnashed my teeth, my eyes became inflamed even though he has no proof that the fiend had anything to do with the murder, he curses him for it without any doubt. However he also reflects that I , not in deed, but in effect was the true murderer. This is showing how Victor is coming to take responsibility for his actions and suffering in shame for them. Having walked into the mountains and met his creature, he threatens and insults him; labeling him as a vile insect and stating his desire to trample him. He condemns the monster in such a way, although if there were other people who knew about his experiments and results, it could be that he would be condemned too. The creation replies that as long as they both exist they are bound together and that Victor has a duty towards him as a creator even if he has been so far abandoned. Not really acknowledging what his creature said, Victor becomes then so angry that he throws away an amount of dignity and begins attacking his creation in vain. His enraged turn to physical violence while the creation only wishes to talk shows a darker side of Frankenstein and is an interesting comparison as the monster doesnt want to set himself in opposition. He likens himself to Adam and the fallen angel; again hinting at Victors old desires of playing God, as well as the fact that he greeted his creation with the word devil. Likening Geneva to Eden, and the Creation to be the forbidden fruit, Victor also plays the role of Adam, who lived in paradise before the temptation for more caused him to lose what he had. The monster uses words like abhor, spurn and detest frequently, which embellishes his anguish further. The creation asks Victor: Will no entreaties cause thee a favourable eye upon thy creature, who implores thy goodness and compassion? This is clearly a rhetorical question, and it tempts the reader again to doubt Victor and consider how he seems to be selfish and doesnt recognize his creature as a being capable of thought and emotions. You accuse me of murder; and yet you would with a satisfied conscience, destroy your own creature. This gives the impression that the monster knows Victor sees him as sub-human, and not allowed regular justice as is given to normal people. Here Frankenstein uses the word wretched to describe himself rather than his creation, which leaves the reader to compare these two characters further still. Defeated in knowing that if he did not listen to the fiend, his life would most certainly become more miserable; he finally accepts responsibility and lets the creature tell his story. It is likely that Shelley uses the oxymoron-like term odious companion to express the start of Victor having mixed feelings other than hatred towards his creation. Although superhuman in abilities and monstrous in appearance, the Creation is shown to have all of the emotional traits of a human being. As mentioned previously, after he is first brought to life his mind resembles that of a child and he learns and develops knowledge the hard way. When he is talking about the time directly after he was created; although it is not said directly, Shelley uses short phrases fragmented frequently by commas to give a sense that the creature is bewildered. I was a poor, miserable, helpless wretch I sat down and wept. Because he doesnt understand anything and is left to roam outside with only whatever thoughts instinctively occur within him, he is incredibly frightened and like a teething child; he can only weep. As he becomes accustomed to the world he grows to be curious about nature, which he doesnt yet know that he is contrasted against, and this natural beauty inspires him initially to do good things. When he attempts to imitate birdsong, he realizes that the sounds he makes are uncouth and inarticulate; he is frightened by the sound of his own voice. He is shown to have a likeness to prehistoric man in that he has to learn everything himself. His first encounter with a human other than his creator is an anonymous old man. Upon seeing the creation, the man flees immediately, afraid. This happens again on a larger scale, when he enters a village he is rejected and chased out with weapons purely based on his appearance. This gives the creation a skewed view on humanity and leads him to start questioning himself and what he is. Soon after him being driven from the village he first sees the members of the DeLacey family, and is shown to have yet more human characteristics and emotions. I felt sensations of a peculiar and overpowering nature: they were a mixture of pain and pleasure such as I had never experienced. When he beholds the music played by the old man to the young girl, he is overwhelmed by the beauty of what he sees and displays empathy. It is here that he also experiences a desire to have friends and later suffers from pangs of guilt when he secretly takes food from the family in order to feed himself. The creation shows his sympathy and willingness to do good things when he gathers firewood for the family. His behaviour is altruistic, with him gaining nothing except to be able to watch how happy he has made the family by helping them. While staying around the house of the DeLacey family, his personality changes according to experience, whilst he slowly realizes the extent to which he is different from them and everyone else. He begins to refer to them as my cottagers, feeling a human sense of attachment to them, even though they are oblivious to his being there. His deformity betrays him when he makes out his reflection in a pool of water, and he realizes why people have fled from him, but still wonders what it would be like if he could keep the family in high spirits. As well as Shelley using these kind deeds to elevate him above Victor, it is noticeable how the creation constantly admires natures beauty, whereas when Frankenstein is building him, the creator simply ignores the scenery and environment around him. His aspiration to do kind things drives the monster to learn to read, and when he finds several books in the woods, he is led by them to ask himself whether or not he has an ultimate purpose, or any purpose at all. This ongoing existential crisis could be debatably the same for humans also, but it has a great effect on the creation because he knows he is different from anything within the books he has studied. He declares himself as a blot upon the earth and curses his creator whom he realizes he did not ask to create him. The main turning point for the monster is during his brief meeting with the blind old man of the DeLacey family. By this point in the novel, Shelley has shown us how his need for emotional warmth has swelled hugely, much as Victors anxiety that almost amounted to agony, shortly before he was to become heavily disappointed also, and drawing yet another comparison between the two protagonists. The creation is well spoken when he finally comes to have a conversation with a member of the family, showing how much effort he has put into his quest for company. The fact that to the blind man he seems like any other normal person helps Shelley to create more sympathy when he is eventually driven away. The creation tells the old man how he tenderly loves the cottagers, confirming the feeling of attachment which has only been hinted at before. But they believe that I wish to injure them, and it is that prejudice which I wish to overcome. This quotation shows how the monster has learnt exactly why he is rejected by human beings, but still hopes that he can salvage some friendship from them. The old man says to him how there is something in his words that persuades him that he is sincere, embellishing further the point that the creation is perfectly capable of passing as a human without his visual deformities. When the two young members of the family return, however, the creation is clinging to the legs of the blind man in a desperate flail for help. The aforementioned prejudice against him causes his actions to be misinterpreted much like earlier in the novel when Victor thinks that the fiend wished to detain him. With his hopes destroyed, the creation grows incredibly angry with human beings and declares an everlasting war against them. After how he has been treated this decision seems like a fair one, as they seem to be the source of all his anguish. There is a strange balance between him and humanity in that although to him they appear to be beautiful creatures that he only wants to interact with; their actions toward him are always negative. Whereas the creations actions toward mankind are at first positive, and to them he appears to be a vile and hideous monster to be scorned and avoided. He insinuates this himself when he finds the locket containing a picture of Elizabeth. I was ever deprived of the delights that such beautiful creatures could bestow in regarding me, would have changed that air of divine benignity to one of expressive disgust and affright. This is exemplified again when he rescues a young girl from drowning and is shot in return; again only trying to do good but seeing his own benign actions misinterpreted. This then leads him firstly to attempt to kidnap William, who even as a young child is shown to be prejudiced against him. To the reader his decision to kill who he knows to be a relative of Frankenstein seems less shocking because of his miserable story so far. Being kind to humans has only resulted in their rejection of him, and so it seems almost justified that he should take the opposite direction. After the deed is done, he tells how his heart swelled with exultation and hellish triumph and goes on to mention how he will enjoy punishing his creator further. Here is the creations transformation into the vengeful being that he is seen as to other characters. When the creation asks for his own companion it is no surprise due to his attitudes toward the creation so far that Victor initially refuses. It is easy for us to be compassionate toward the monster, because he only wants what we has humans mostly want, and that is to not be alone. He does not ask for much, and is willing to be banished and cast away by humankind if he can only have an Eve for him as Adam. As the story in this segment is told from Victors point of view, it contains much less sympathy and we see the creation again from the prejudiced human point of view: his face was wrinkled into contortions too horrible for human eyes to behold . However, Victor eventually softens to the creations plea, and sees good logic in keeping him contented, accepting responsibility for what he has created. I sometimes felt a wish to console him; but when I looked upon him, when I saw the filthy mass that moved and talked, my heart sickened This shows consideration for the monster but this time from Victors point of view. It is again reiterating how other than his appearance and strength, the monster is just like a human, and is capable of feeling emotions and receiving pity. Doubts about the benefit of creating a companion begin to manifest themselves in Victor as he grows nearer to creating his second creature. Unlike the first time he carried out this task, his heart is not in it as he knows that what he creates will be nothing like his original intentions that he had years ago. Just as now all Victor wishes to do is to settle down with Elizabeth, the creations only desire is to have a partner also. It is ironic that after Victor destroys what was to be the monsters companion, the creation says how despite Victor being his creator, he is his creators master. The creation is clearly mortified and crushed by Victors actions, knowing that he has been condemned to suffer alone, even after enduring incalculable fatigue, and cold, and hunger. Victor remains inexorable despite all of the creations threats and in the heat of the moment doesnt seem to care that this choice will probably be his own undoing. Strangely, when being tortured by the fiend, as well as being consumed by guilt, Victor is faintly selfish. He says no creature had ever been so miserable as I was although to the reader it is glaringly clear that the monster has been lonely much longer than he has, and that if the creation is trying to prove a point to his master, then Victor is stubbornly refusing to take note of it. When everything dear to him is lost, he sees that his only remaining duty is to destroy what he has unleashed on the world. His dedication to his final quest is shown at the beginning of the novel, where Waltons description of him shows us how he has driven himself to death. His limbs were nearly frozen, and his body dreadfully emaciated by fatigue and suffering. I never saw a man in so wretched a condition. Here the word wretched is used again, this time to describe Victor, and not the creation, and yet another time Victor has become emaciated by his obsessive want to achieve something, compared with how he became as he was building his creature. Not long before his death, Victor shows us how despite his stubborn nature, he admits that he has failed, and tries to teach Walton that he should avoid ambition. Even if it is too late, this shows a great change in Victors character and his view of the boundaries of humanity before he passes away. The creation boards the boat and recounts some of his point of view to Walton when he discovers his creators demise. In his closing speech, the creation talks about all of the death and destruction that he has wrought. Think you that the groans of Clerval were music to my ears?