The Japanese Ko-So-A-Do System

Japanese has sets of words which are based on the physical distance between the speaker and the listener. They are called ko-so-a-do words because the first syllable is always either ko-, so-, a-, or do-. Ko-words refer to things nearer to the speaker, So-words to things nearer to the listener, A-words to things that are at distance from both the speaker and the listener, and Do-words are questions words. Please look at the picture above and see the following conversation among animals. The Ko-So-A-Do System Kuma: Kore wa oishii na.Risu: Honto, sore wa oishisou da ne.Nezumi: Ano kaki mo oishisou da yo.Tanuki: Dore ni shiyou kana. 㠁 Ã£  ¾: 㠁“ã‚Å'㠁 ¯Ã£ Å Ã£ â€žÃ£ â€"㠁„㠁 ªÃ£â‚¬â€šÃ£â€šÅ Ã£ â„¢: 㠁 »Ã£â€šâ€œÃ£  ¨Ã£â‚¬ Ã£  Ã£â€šÅ'㠁 ¯Ã£ Å Ã£ â€žÃ£ â€"㠁 Ã£ â€ Ã£   Ã£  ­Ã£â‚¬â€šÃ£  ­Ã£ Å¡Ã£  ¿: 㠁‚㠁 ®Ã£ â€¹Ã£  Ã£â€šâ€šÃ£ Å Ã£ â€žÃ£ â€"㠁 Ã£ â€ Ã£   Ã£â€šË†Ã£â‚¬â€šÃ£ Å¸Ã£  ¬Ã£  : 㠁 ©Ã£â€šÅ'㠁 «Ã£ â€"よ㠁†ã â€¹Ã£  ªÃ£â‚¬â€š (1) kono/sono/ano/dono [Noun] They cannot be used on their own. They have to be followed by the noun that they modify.   kono hon this book sono hon that book ano hon that book over there dono hon which book (2) kore/sore/are/dore They cannot be followed by a noun. They can be replaced with kono/sono/ano/dono [Noun] when the things indicated are obvious.   Kono hon o yomimashita. I read this book. Kore o yomimashita. I read this. (3) Ko-so-a-do Chart ko- so- a- do- thing kono + [Noun] sono + [Noun] ano + [Noun] dono + [Noun] kore sore are dore place koko soko asoko doko direction kochira sochira achira dochira The kochira group can be used as the polite equivalent of the kore or koko group. These expressions are often used by employees in the service industries. Click here to check out a lesson for shopping.​ Kore wa ikaga desu ka. How about this one? Kochira wa ikaga desu ka. How about this one? (more polite) Asoko de omachi kudasai. Please wait over there. Achira de omachi kudasai. Please wait over there. (more polite)

The Application Of An Obese Prevention Program - 2199 Words

Executive Summary This evaluation will assess the impact of the application of an obese prevention program conducted in two different elementary schools to determine if the program can be spread and impact the children’s knowledge and behavior about healthy eating and exercise. The purpose of this evaluation is to determine whether an after-school obesity prevention program can enhance the young children’s awareness and understanding to improve their health. The objectives of the program was to further educate children on healthy eating such as what foods are good or bad for them and increase their participation in exercise.1 Another reason for the implementation of an obesity program in an after-school programs to see whether it can be fitted into the children’s curriculum of having more physical and health education than having mostly on academics.1 The evaluation methods that the evaluators used a modified version of the Traffic Light Diet program which used the traffic ligh t colors: green, yellow, and red to categorize which food are good and bad.1 This program also include coaches that does motivational interviewing with the children to help them throughout the program. The main outcomes of this program were there was an improvement in the children’s reports about eating habits, better decisions in food choices, and knowledge about what are bad and good foods.1 The physical activity improved in one of the school whereas the other school did not improved.1 Also,Show MoreRelatedObesity : The Second Leading Cause Of Death779 Words   |  4 Pagesincreased mortality and morbidity in adulthood as many obese children grow up to become obese adults (Johnson, 2016). In the last 30 years, childhood obesity has more than doubled in children and quadrupled in adolescents. In the United States, the percentage of children aged six to eleven years who were obese seven percent in 1980 has increased to eighteen percent in 2012. In 2012, more than one third of children and adolescents were overweight or obese. Overweight is defined as having excess body weightRead MoreChildhood Obesity in Saudi Arabia1348 Words   |  6 Pagesmorbidity and mortality increase in the adults who were overweight or obese in childhood even they lose the additionally weight during adulthood. Deckelbaum and Williams (2001) stated studies that connected maternal and fetal factors during pregnancy with children’s weight, also, biological differences contribute to overweight, likewise, the verities in social and economic role have an effect on the weight, therefore, prevention must be started early during childbearing age. The obesity spread betweenRead MoreChildhood Obesity Among Hispanic Children1729 Words   |  7 Pagesdecade (U.S. Department of Health and Human Services, 2011). Although the rise in obesity cuts across all of age groups, both genders, and all cultural and racial groups; statistics have demonstrated that Hispanic children are more likely to become obese than White or Black children in the United States. According to the United States Department of Agriculture (2011), childhood obesity is more prevalent among Hispanic children than in other ethnic groups, and the United States problem has been steadilyRead MoreConcerns of Obesity Epidemic in the United States Essay979 Words   |  4 Pagessocial groups, some other factors such as martial status is linked cross-sectionally with obesity ( Sobal J, Raushenbach BS, 1992 ). When applying obesity into racial profiles over 80% of black women over the age of forty are overweight and obese( Wang and beydou ,2007) compare to white and Latino woman’s. However, socio-demographic and one s racial profile shouldnt consist on growing obesity, Even though SES plays very important rule, People with high status are more careful aboutRead MoreChildhood Obesity : An Important Issue Essay1606 Words   |  7 Pagesfoods, and an absence of physical activity. Although these causes are all something that can be modified and changed, there are studies that found a genetic link associated with childhood obesity. According to the Centers for Disease Control and Prevention, â€Å"Obesity differs among different racial and ethnic groups and also varies by age, sex, and adult head of household’s and education level† (Carol 2). A Healthful diet and physical activity behavior can lower the chances of this disease from developingRead MoreEssay On Low Income Children1655 Words   |  7 Pagesrisk of developing obesity, with an obesity rate of 36.5% of the population (Center for Disease Control and Prevent ion, 2017). The increase of obesity in the United States has led to the development of other costly comorbidities, such as diabetes, cardiovascular disease, stroke, and even some types of cancer, and therefore should be avoided at all costs (Center for Disease Control and Prevention, 2017). Although all groups are at risk for obesity, vulnerable populations such as low-income children,Read MoreEffects Of Obesity On The Low Income Population Of Mississippi1708 Words   |  7 Pageschildren in Mississippi, 44% of Mississippi children are obese or overweight. According to the Youth Risk Behavior Survey (YRBS) 2013 data, a total of 18,749 (15.4%) Mississippi public high school students were obese. The high rates of obesity in Mississippi cause great concern because overweight children are more likely to become obese or overweight adult when they become an adult. Health issues that linked to obesity are numerous and severe: obese children are more than twice as likely to have typeRead M oreObesity Is A Major Health Problem1375 Words   |  6 Pagesobesity means an excess amount of fat of human body due to genetic and environmental factors. The measuring tool of obesity is the body mass index, the obese persona has a body mass index of 30 or more. Also, the waist circumference is another tool used to measure obesity, for obese women the waist circumference of 35 inches or more, and for obese men, the waist circumference is 40 inches or more. The complications of obesity are high blood pressure, high blood sugar, high cholesterol, gallbladderRead MoreThe Clinical Setting Health Professionals897 Words   |  4 Pagesimportance of lifestyle modifications.  ¥ High-risk interventions – Interventions/physician actions are similar to those at moderate risk; however, these patients should be referred to an intensive evidence-based lifestyle change program. For patients, both obese and morbidly obese the physician should refer patient for possible gastric intervention.  ¥ Promote lifestyle changes – The promotion of healthy living should be a routine practice for doctors, but is of unquestionable importance for pre-diabeticRead MoreThe Effects Of Processed Food On Obesity1490 Words   |  6 Pagesafter World War II, obesity rate in America have climbed exponentially. Adults in America need to be aware of the possible future health risks of consuming processed food, and how early it can start in childhood obesity can start from school lunch programs. Obesity is a constantly rising health issue in America, increasing the daily number of deaths and the risk of possible future health issues. Obesity is not something that happens overnight, but is most often caused by an over consumption of calories

The AXE Man Free Essays

Advertisement, itself, is a creative genre in these post-modern days of ideas. If people in the future were to search for artifacts of our culture, in hopes of finding something that gives them insight into our culture and our life, they will be able to see what we leave behind in this consumer-driven world. Our ancestors left behind arrow heads and pottery, and we will leave behind a lot more that can easily communicate about who we are and what is important to us. We will write a custom essay sample on The AXE Man or any similar topic only for you Order Now Commercials and the products they advertise are some of the most important cultural artifacts in our society. They communicate what is important to or influences our culture, the good and the bad, because within any culture it is natural for the many different aspects of that culture to be portrayed on the screen or the page, from our stereotypes and biases, to what makes us proud and what makes us ashamed. One commercial that seems to represent an artifact of American culture is the recent AXE commercial, where a young man on a beach begins to spray AXE cologne, attracting literally hundreds of buxom beauties in bikinis, with the slogan being â€Å"Spray more, Get more†. The implications here about the way our culture stereotypes gender and what types of images we find to be suitable becomes part of the artifact and what it stands for in our culture. The first part of the advert shows a woman running in a wilderness. The first question that comes to mind is if this is a spoof of the new Mel Gibson movie â€Å"Apocalypto†? The theme of said movie is the hunter-hunted type of thriller where the protagonist is always on the run (from an AXE man perhaps? ). This is further implied by the choice of music – â€Å"Deus Irae† by Karl Jenkins which appears on his album â€Å"Requiem†. But then the video shows something else. There are many more than women running and therefore this is something else. The women are all focused with the task of reaching the goal first. They are single-minded indeed, to the point of being obsessed with whatever it is that made them run in the first place. All are jockeying for position and intense shoving and pushing is seen in the first few seconds. The second thing that hits the viewer is the fact that the women are not properly clad. If they are indeed going for a late afternoon jog then where is the sports wear needed to do the job? It is not usually normal to run with skimpy clothing! Then the next thing that hits the viewer is the fact that these are not only a group of young women running but it is actually a swarm. The multitude running together indicates mass hysteria. At this point the audience is becoming interested to know what this anarchy is all about; are they hunting for something? Again similarities can be drawn with â€Å"Apocalypto†. The next scene makes the video a bit confusing as a shot is taken from the other side of the terrain – a shot of the ocean where a similar number of horde of women are swimming frantically towards the shore. For a minute there one thinks that this may be something about the â€Å"Iron Woman† competition. But then it becomes clear as the video gives a top shot that shows where all the women are heading. The swarm is converging on the shore where a solitary male figure was spraying AXE cologne, specifically AXE Lynx. And the text flashed in the end saying, â€Å"Spray more. Get more. † If the AXE commercials are to be marked as anything of immediate interest, the popular tags that come to mind immediately are â€Å"pornographic advert† or â€Å"advert with sexual overtones. † Such terms are quite befitting as we find the women who are running from different topographical extremes have svelte, well-maintained physiques with sexual appeal, and the man on the beach stands armed with AXE cologne to attract more such women by spraying more of the heart-smashing fragrance. Commercials stand as an important artifact that can be used to understand a culture, and this commercial in particular says a lot about certain gender-related issues. Commercials such as this are not only for entertainment value, they are subconsciously sending messages to a population of people that view what they see on television as truth and fact. Someday, people will study such commercials in search of something historically or culturally important to our generation and will quickly realize that for all of our advances in our way of thinking and our technology, we were still submitting ourselves to the humiliation of gender-related stereotypes and sexually explicit material. If sexual excesses are not used deliberately, then why has such a slogan been floated in the air: Spray more, Get more? Is it not somewhat pornographic, tickling the fancy of men with the promise of winning an armful of femme fatales at one sprinkle of AXE? Why again a horde of belles are needed with immense sexual charms if no sexual implications are intended? When a condom, a bra or lingerie is advertised, the same types of images are blatantly paraded across the television screen, the sexual overtones not even subtle anymore. Even in odd places do we see such use of sexuality to sell a product, like the commercials that are for car insurance but are cartoons, using the cartoon character of a cute, busty girl to try and sell insurance for someone’s automobile. Even Pizza Hut commercials use Jessica Simpson’s sexuality to sell pizza, and Pepsi has been notorious for using stars such as Madonna to sell their product. The fact is that sex sells. Thus, if categorically the artifact is to be judged, then it is a piece of advertisement in the first place and then it is pornographic i. e. an advert with sexual overtones. In my view, whatever nomenclature may be piled on the term â€Å"advertisement†, it is a creative way of presenting an object or a commodity. So I would like to call it innovative advertisement. If we move a step further we will be able to see that innovative and sexually-exploitive adverts apply to all sorts of business tricks to catch the consumer youth. There is yet another genre that this advert falls into, and that is humorous. Despite its sexual overtones, the commercial is filmed in such a way that, at first glance, it appears to be harmless, comedic tone and all. The public seems to be very forgiving of any images or messages that are not politically correct when there is humor involved, as in this case. There is no complaining from the public even if a salacious picture or video clipping is used in order to make a commodity attractive to the target audience. It may appear denigrating in the eye of a few thoughtful, conservative people, but to hit the bull’s eye of consumerism, it is a weapon, a necessity, the need of the hour. In fact, this advert was shown only once on British television prior to a World Cup football game where it has reached near cult status. I never considered myself to be a conservative person, not even a little bit. I really thought the AXE commercial to be a great one with a sense of humor, but after I observed it many times closely, there were several things really bothering me. While it is common knowledge that marketers are using sex to sell their products, the issue that arises with this commercial is that it tried to hide the sexual content behind the product itself. The text did not imply anything sexual and therefore no one can accuse AXE of intentionally telling men of the benefits of using their cologne in terms of their becoming attractive sexually, but the imagery is enough to convince the viewer that it is selling the product through sex. In other words, AXE is using the fantasies of young men to bring them in as consumers of their product by promising them, visually, that there is something about their product that attracts women. If there is a law regulating sexual themes in advertising then it seems that the AXE advert is trying to beat the system. Those who do not agree with the blatant use of sex in advertising, be it implied or explicit, must heed the words of Tom Reichert when he wrote, â€Å"†¦other forms of sexual information is woven into ads [†¦] sexual content can vary in form and meaning, it is important to provide an overview of recurring representations of sex in advertising† (Reichert, 2003). The bone of contention here is how to draw the line between what is acceptable and what is not. J. Sivulka had warned that â€Å"when scholars have explained the changing nature of sex in advertising, they have often viewed this shift as an evolution from a relatively innocent representation of a sexually alluring woman to a new type of image, in which sex is explicit† (Sivulka, 2003). The world it seems is divided over what kind of judgment to give this sort of TV commercial, but fo r those who are looking for substance there is only one verdict. For those who are tired of being given information that is not based on truth but rather on assumptions and pop culture, the verdict is not positive. In the AXE commercial the first thing that does not escape the viewer is the stereotyping of the female. Geral Tellis observed that, â€Å"One of the most common criticisms of advertising is the gender stereotyping [†¦] endorsers are typically presented as young, beautiful, and sexually attractive†¦Ã¢â‚¬  (Tellis, 2004). As a female watching this commercial I felt it not only was the dreaded stereotyping being used but also the fact that women were depicted as not having the intellect to comprehend what was going on and furthermore, that women were not valued for their intellect at all, but for their appearance. The women were portrayed like buffoons, parading themselves with no regard for their self-worth, with no obvious intelligence (in direct contrast with the ‘Iron Woman’ comparison). Instead of showing a commercial where the images show an intelligent, well-mannered male using AXE cologne and attracting an intellectual and strong woman, we are bombarded with yet more images of the stereotypical buxom bimbo and in my opinion, that is an insult to the feminists out there who are championing woman’s equal rights, access to power and control. The AXE commercial made them look like they have no ability whatsoever to control their destiny, much alone their lives and they are purely driven by instincts. Lorraine Code asserts that this kind of reaction is not new and she wrote that in fact, â€Å"In the 1970s feminists criticized advertisements for portraying stereotypical images of women†¦Ã¢â‚¬  (Code, 2000). Forget about the feminist stereotype, what is disturbing about the way women were depicted in the AXE ad is the fact that there is no truth to what was being communicated. Granting that commercials are not supposed to be whole truths, still the fact that something can be created wholly out of imagination is a bit of a stretch. Adding another aspect of then forcing people to accept it or maybe worse, manipulating people to behave in a certain way are actions not acceptable for a highly influential medium. A casual survey of the real world will immediately inform the observer that women do not behave like those in the said commercial. If the producer of the AXE commercial would come back and say that this is the whole point; that making fantastic claims and using pure creative imagination to sell something is the reality of advertising, then it is going to be hard to argue that line of reasoning. Even if this were the case, not everybody will agree with the producer. Many believe that advertising is no longer a neutral medium but that it is an artifact that has the capacity to transform society, especially how people think, and therefore it is a medium to be regulated. If one allows the producer of the AXE commercial the benefit of the doubt, that there was no intention to demean women and to insult their intelligence, then the problem keeps on compounding because the next group that would be insulted by this commercial is the male population, because while it is common to hear women being exploited, more and more men are being devalued by the media as well. There is a movement out there that forces the world to recognize the place of women in society. It is almost a normal experience to constantly hear of women being abused and misrepresented, but it may be taken for granted that men can also be stereotyped. That there is a whole assumption out there that men are savages and no smarter than wild beasts who are being controlled by their carnal instincts would be insulting to me if I was male, and I cannot believe that the media can stereotype both genders in such simple terms. To be honest, however, no man would stand up and say that his reputation is on the line because of such media exploitation. For them, it is somewhat absurd, but if truth can be told and truth be the standard of knowing what must be done in this society then someone has to point out the problem with the AXE commercial. What exactly is wrong about it in terms of the male image is that this time men are not depicted as buffoons in the same way that the ladies were depicted running around half-naked and half-crazed when a potent brew aroused their senses and they could not control themselves. This time men were assumed to be buffoons, period. This assumption is basically a belief that when men will see the commercial then they will not stop to think and evaluate what is being projected on screen. They will simply instinctively pick up their wallets, head for the store and buy a crate full of AXE cologne – and â€Å"spray more†. It is interesting to note that marketers are well aware of what they are doing to the male stereotype and the projection of an image that will make men want to buy the cologne. As suggested by Stephen Fox in his study of the history of American advertising, marketers in the past made the generalization that, â€Å"†¦all men are fools† (Fox, 1997). They have expanded this theory into something more useful, â€Å"†¦that while men may be fools and sinners, they are everlastingly on the search for that which is good† (Fox, 1997). Advertising is the guide that leads them to the path of bliss and truth; yet, there is one more weakness of the male psyche that is being exploited here, but it must first be understood that this commercial was not created with the general public in mind. It is quite probable that the target-segment are young men between puberty and their twenties. It is possible that the target-market are adolescent males who lack the confidence to take their place in the world and establish relationships with the opposite sex and therefore need a touch of courage, in this case in the form of AXE cologne. There is evidence pointing to the fact that the target market is indeed the teenager segment of the population. Buddenberg pointed out that, â€Å"†¦despite being more knowledgeable about advertising, teens are still very susceptible to it† (Buddenberg, 2004). Fox enumerated the common behaviors considered normal for teens: a) struggle with sense of identity; b) feeling awkward or strange about one’s self and one’s body; c) concerns regarding physical and sexual attractiveness to others; and, d) worries about being normal (Fox, 1997). If Fox’s theory proves right then what a powerful effect the AXE commercial must be having on the minds of the teenage males that watch it. The video suggests achieving power and control where there is none – by simply spraying more AXE. To be fair, however, I must say that the humorous nature of the commercial was, even to me, funny at the beginning and I did not take it serious on first glance. The women, making funny faces and rushing this geeky-looking young man whose eyes are huge as he watches the scene unfold before him was more of a comedic event than anything. In this way, the producer of this commercial was not, perhaps, trying to use stereotypes about men and women to influence our culture, but perhaps just trying to make an impression, something that is hard to do in a society filled with a flood of advertisements at every turn. Despite my misgivings about the commercial, I do not remember any other cologne commercials vividly, only AXE, and perhaps that was the point all along. The advertisement used in this study can make people react in many different ways. The more important issue to address is the potential offensive effect of the commercial to both men and women, at least to those who are sensitive enough to really analyze the content of the video. The problem with the video is that it depicts women as stupid and at the same time assumes that young men are stupid enough to believe what they are seeing and will not take the time to verify it. Moreover, the commercial is trying to hide its sexual content and that is not acceptable for those who are shielding children and the rest of the public from too much exposure to indecency. Still, at the core of the problem is the unceasing evolution of advertising. This time what is perceived to be improper will soon change in a few years time. This will continue until one day, parents and concerned citizens will one day wake up to see sex in advertising being shown explicitly without shame. At some point, American advertising will turn the corner and, just as now, we will simply sit back, watch, hence evolving as viewers too, and let the images convince us of something just as ridiculous as the assumptions made in the AXE cologne commercial. Having said that, however, the public is not as taken in by adverts as we once were and so advertisers may be responding accordingly by making adverts more humorous, shocking and ridiculous in order to capture our attention and remember the product in question which is being advertised. Then just as the advert may be mocking women and/or men it may just as easily be merely ‘tongue in cheek’ and using the satirical content to try and get the consumer to simply buy a product which makes you smell nice! So, whether it be gender stereotyped, intellectually backward or in direct contrast, intellectually superior in order to be able to appreciate the humor in the AXE advert and not take it too seriously, the artifacts our commercial culture is leaving behind are, sadly, not a representation of who we really are, but who were are told to be. How to cite The AXE Man, Papers

Advantages Of CLassical Music Essay Example For Students

Advantages Of CLassical Music Essay Throughout history there have been several genres of music. It is an important aspect of every culture, helping to define and shape it across the globe. Varieties range from Hip-Hop to RB, Country, Gospel, and several others. One type of music that has produced countless numbers of classics is, Classical music. Classical music is a great choice for anyone who enjoys a mellower, relaxed sound. It has been known to soothe the soul, help concentration, and give a pleasant feeling to its listeners. The belief that classical music soothes the soul can be proven true through several instances. The first is, unlike Rock or Rap music which are both theoretically a somewhat harsher sound, Classical music produces a relaxing melody. It also has a harmony that is unguarded of in contemporary Rock music, not to mention other genres. Another circumstance in which Classical music is used to soothe the soul is on the phone lines. When a company places one on hold, the music being played on the other end of the line is more than likely Classical. This is not a coincidence. The music choice is made due to the fact that it relaxes the listener, creating a greater hence that he will remain on the line. Another belief is that Classical music aids in concentration. I have had several teachers throughout my life who strongly believe that listening to Classical music while studying greatly improves their odds of retaining knowledge. The harmony and soft sound that are produced through Classical music help null all outside noises and distractions, allowing one to concentrate more on the task at hand. It is also a given that it is easier to focus when listening to a softer, mellower sound than a loud sharp Jose which is often related to genres like Rap or Rock. The last belief is that Classical music is pleasant to listen to. The previous two beliefs alone should prove that it is pleasant to the mind. If that is not enough there are, indeed, several more examples of how classical music is pleasant to listen to. Classical music is strictly instrumental and lacks any vocals whatsoever. Much remains to be interpreted. This leaves a great amount of meaning to be found in the imagination of the listener. The music can mean anything to anyone and something impolitely different to the person in the next seat. That is the beauty of Classical music and one of the reasons it is so pleasant to the mind. Despite all the positives of Classical music, its popularity has oddly enough decreased in the past few decades. The emergence of Rock and Roll and more recently Rap music has left it on the back burner. Classical music will always remain a large part of musics past and hopefully present and future. It is an enjoyable, relaxing, and soothing genre that should be praised for generations. Advantages Of CLassical Music By Expressway Contributor