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“With Liberty and Justice for All” Free Essays

An assessment of the social disparity that exists in accordance with Gay Marriage Aimee L. Vroman Strayer University Online Introduction to Sociology SOC 100-015016 Professor Paul Humenik August 22, 2010 Abstract as of late, the discussion over same-sex marriage has developed from an issue that at times emerged in a couple of states to an across the nation debate. To be sure, over the most recent five years, the discussion over gay marriage has been heard in the lobbies of the U. We will compose a custom exposition test on â€Å"With Liberty and Justice for All† or then again any comparable point just for you Request Now S. Congress, at the White House, in many state governing bodies and courts, and in the talk of political races at both the national and state levels. Besides, the fight about whether gays and lesbians ought to be permitted to marry gives no indications of decreasing. In the most recent year alone, three states have prohibited same-sex marriage and four states have sanctioned the training. The ideal opportunity for banter is currently finished. The issue of gay marriage isn't one of strict debasement, social disintegration, or even moral breakdown. It is an issue of unavoidable rights ensured to all residents of this nation. The way that our central government doesn't perceive gay relationships is an outrage and disgraceful, best case scenario. â€Å"The establishment to gay rights will at last be viewed as the option to wed, in light of the fact that with that privilege solidly settled in law, most different types of segregation couldn't be legitimized. † (Bidstrup, Why Gays Should Be Allowed To Marry, 1996) When we as a general public look outwards, we see everything that we can do to enable different social orders to achieve our degree of equity, individual and budgetary achievement, opportunities, and everything else that accompanies our insight and constancy. Be that as it may, on the off chance that we as a general public were to search internally at ourselves (something that I am certain that solitary a little level of our general public is happy to do) and at our general public overall, would we see it from an alternate perspective? Would we see that significantly following fifty years of social liberties and equivalent open door that we despite everything mistreat and treat a few gatherings of our general public as peons? Our country’s Bill of Rights has been changed by Constitutional Amendments to state the every single American resident has certain natural rights. The option to be hitched is one that we Americans hold precious to us. Why at that point, is this specific right denied to the gay network? One of the greatest and most intense contentions against gay marriage in this nation is that it is against God and that it is against what it says in the Bible (The Adam and Eve, not Adam and Steve contention). Truly, this nation was established on Christian standards and laws that were seen to be reasonable for the entirety of its populace. Notwithstanding, this isn't the seventeen hundreds nor is it the hour of the Inquisition. This is the alleged Modern Era, where not just innovation and money should be overhauled and ever improving yet additionally cultural acknowledgment of individuals that are not quite the same as what we see as standard and the cultural standard. By what means can there be cultural equity for the gay network when we as a general public, who announce ourselves to be edified and ground breaking, deny even this generally fundamental of rights to the gay network? The appropriate response is straightforward; there can be no cultural equity for the gay network in this perspective. Imagine a scenario in which we were to reverse the situation on society and tell everybody that isn't a piece of the gay network that their relationships, common associations, and different types of organization were invalid and no longer existed according to the administration. There would be a cultural change. Insurgency would result and the administration would be disassembled by the individuals. Afterward, when the individuals had concluded that there had been sufficient tumult, transformed by the individuals and for the individuals. The main explanation this has not occurred with the gay network is on the grounds that they are the minority for this situation. For quite a long time of our country’s history, we have been blameworthy of persecuting and in any event, subjugating the minorities inside our general public, to avoid even mentioning denying them the natural rights called for in our own Constitution. After some time, those minorities that have battled and contended energetically for these rights have in the end been managed these rights by Constitutional Amendments. However still, here we sit in the twenty-first century, we despite everything can't see past our own inclinations and our profound established feelings of dread of whatever is unique or in opposition to us. Toward the day's end, our resistance to gay marriage stems at last from a profound seeded homophobia in our way of life and society, borne for the most part out of strict partiality. While a considerable lot of us don't understand that homophobia exists to the degree that it does, it is an undeniable piece of each gay person’s life, much the same as prejudice is an undeniable piece of each African American’s life. It is there, it is unavoidable, and it has unquestionably more genuine ramifications for our general public than a large portion of us understand, for gay individuals, yet for society all in all. This strict bias originates from a few notable substances. Those substances incorporate, yet are not constrained to, the Catholic Church, the Mormon Church, the American Family Association, and Focus on the Family, and the most preservationist of Protestant factions. Along with their different political auxiliary gatherings, an entire host of littler conservative political and strict associations, and a couple out-right detest gatherings, they are molding national and nearby approach towards the gay network. They burn through a great many dollars curving and distorting choices, suggestions, and other neighborhood instruments of law exclusively with the end goal of dread mongering to frighten the people into line at the surveys. It is these sorts of strategies being utilized that are obsolete and completely wrong in the good and moral sense. They state that cash defiles; well the evidence is in the notorious pudding. The dread mongering transforms into unmatched loathe and it is energized by these alleged â€Å"Christian† associations. This is in opposition to the Christian lifestyle and in opposition to the feelings of a Christian. Disdain without anyone else, spruced up as strict doctrine has been utilized for such a long time that it is starting to lose its adequacy (in the end individuals start to make sense of that it is generally a strategy for filling seats, assortment plates and crusade coffers more than it is a method of transforming lost spirits and improving society), so the more smart of these associations have started to move onto a smooth purposeful publicity exertion dependent on that long-lasting most loved champ, dread (Bidstrup, Gay Marriage: The Arguments and Motives, 2009). The ideal opportunity for talk and Bible pounding is finished. Our nation had its season of strict transformation. It is presently time for each individual, paying little mind to sex, race, strict conviction, or sexual direction, to be given the rights that our laws and conventions give. This thought has been the foundation of our general public and our country for a long time. â€Å"We can't acknowledge the view that Amendment 2’s restriction on explicit legitimate insurances does close to deny gay people of exceptional rights. Actually, the revision forces an extraordinary inability on those people alone. Gay people are illegal the shields that others appreciate or may look for without requirement. (Kennedy, Stevens, O’Connor, Souter, Ginsburg, amp; Breyer, 1996) In the Supreme Court feeling that this statement is taken from, it says evidently that a state (Colorado for this situation) can't keep any gathering of people from participating in any open or private exchange. In spite of the fact that this case was fervently bantered throughout the following fifteen years, Colorado in 2007 passed a law denying any oppression gay people. Presently on the off chance that one state can do this and, at that point another and afterward another, for what reason is it so difficult for our governmentally chosen authorities to do something very similar? The main answer that I can give is the activists, abhor gatherings, and church lobbyists that toss a great many dollars into the coffers of our Senators and Congressman. This grimy cash guarantees that by and by they will get chose and that by and by they will cast a ballot to keep the gay network as peasants. This situation is unsuitable. The ideal opportunity for change is presently. Opportunity is the privilege of each American paying little heed to sex, race, strict association, and sexual direction. Ample opportunity has already past that we, as a general public, stand up and state in one bound together voice, â€Å"This isn't right and we won't represent it any more! Works Cited Bidstrup, S. (2009, June 3). Gay Marriage: The Arguments and Motives. Recovered August 19, 2010, from Bidstrup. com: http://www. bidstrup. com/marriage. htm Bidstrup, S. (1996, December 4). Why Gays Should Be Allowed To Marry. Recovered August 18, 2010, from Bidtrsup. com: http://www. bidstrup. com/hawaii. htm Kennedy, A. M. , Stevens, J. P. , O’Connor, S. D. , Souter, D. H. , Ginsburg, R. B. , amp; Breyer, S. G. (1996, October 20). Preeminent Court Bound Volume 517. Recovered August 18, 2010, from United States Supreme Court: http://www. supremecourt. gov/conclusions/boundvolumes/517bv. pdf The most effective method to refer to â€Å"With Liberty and Justice for All†, Papers

Management Survey - SPSS Example

Management Survey - SPSS Example Management Survey - SPSS â€" Assignment Example > Critique and Analyses of Survey Data â€" “Management Sciences Institute”, UK, Survey Questionnaire IntroductionThe “Management Sciences Institute”, UK, has prepared a questionnaire that it has distributed to its members so that it could conduct a survey. The primary intention behind conducting the survey is to gather data to assist the organisation in preparing for conferences, publication of its magazines and journals and putting together advertisements for posts required by other organisations to be filled by professionals belonging to it. The organisation has 3,000 members to all of whom the questionnaire was mailed. As in relevance to this report data from 300 respondents has been considered for analyses. Part A - Critique of the Questionnaire The “Management Sciences Institute”, UK, questionnaire is a 27-item affair that is strategically divided into the following five main areas. Questions 1-8 pertain to the members’ personal detailsQuestions 9-14 pertain to th e manner in which members interact with the Institute’s Annual Conference initiativesQuestions 15-20 pertain to the Institutes Publications and the manner in which the members view and utilise themQuestions 21-24 pertain to the Institute’s Website and the manner in which individual members view and utilise itQuestions 25-27 constitute 3 questions that assess how members are involved in the Institute’s activities and how they view its committee After adequate study of the questionnaire and other relevant questionnaires prepared for the same purpose for other professional bodies it is found that the items are all relevant to the issue at hand and they also do the job efficiently. Thus, this critique does not in any manner deem it necessary to either add or detract any item to or from the existing list. Nevertheless, it is found necessary to comment on how some of the scoring of the questions can be done so that analyses of responses can be speedily processed and results can be construed efficiently. Scoring: For this purpose question items are taken individually and main area-wise. Members’ Personal Details: Questions 1-8 that pertains to this area has one singularity. Question 1, which seeks to delineate whether a member is an analyst, manager, consultant or academic constitutes an independent variable upon which the other variables in this area are dependent. Thus, it is necessary to at first determine whether a member is any one of these four categories before the other details elicited can be analysed according to this independent variable. This is done in sections 2 3 of Part B and it is found that results are easily derivable and construable. Thus, it is found that consultants are the best paid of the four while academics have the eldest age group. Now, something must be said as to how the various items in this area can be scored. Question 2 is not considered too germane to the issue at hand. Question 3 is an interesting case as it asks the me mbers to state in which part of England they operate. If the following scale is assigned â€" Scotland (1), North England (2), Midlands/Wales (3), South West England (4) and South East/London (5) it is found that the mean of the highest scale 5 is 2.5. This signifies that if the average score for this item is above 2.5 the members primarily operate in the south of England. Any average below that signify that most members operate above that region more the north. This is a rough but very useful indicator of where most members in a particular category are from.

Notion of Balance in Things Fall Apart by Achebe Essay

Notion of Balance in Things Fall Apart by Achebe The notion of balance in Achebes novel is an important theme throughout the book. Beginning with the excerpt from Yeatss poem, The Second Coming, the concept of balance is stressed as important, for without balance, order is lost. In the novel, there are many systems of balance which the Ibo culture seems to depend upon. It is when these systems are upset that things fall apart. Okonkwo, the Ibo religion, and ultimately, the Ibos autonomy were brought to their demise by an extreme imbalance between their male and female aspects. These male and female aspects can be generally be described as the external, physical strength of the male; and the internal, passive, and nurturing†¦show more content†¦Okonkwo is eventually defeated when he finds that his physical strength is not powerful enough to overcome the white men, and, unable to accept this, he hangs himself. The Ibo Religions Demise The Ibo religion falls in much the same way. This religion is centered about the worship of male gods and ancestors. The female god among these may be the Earth goddess, but Okonkwo offends this goddess twice in the story to save his masculine image: once when he beats his wife during the week of peace; the other when he strikes down his adopted son. The gods functions are mainly to help in war, and to aid the yearly yam crop, which is considered a mans crop. The highest members in the religious organization are the most respected men in the society; during ceremonies, they don costumes and play the role of the deceased ancestors. The primary influence women have in this religion is in the role of the oracle, who is a woman, although she embodies a male god. It is the women, also, who practice witchcraft, which is greatly feared in the tribes, but it should be noted that even this is a passive force with only intangible connections to any physical effects. When the Christian religion is introduced, preaching universal acceptance, many members of the clan who are dissatisfied with the Ibo religion are drawn toward it. Some of the title-less men described as women in the tribe are immediately drawn to it. Nwoye, who dislikes the practiceShow MoreRelatedChinua Achebe s Things Fall Apart1325 Words   |  6 Pages Things Fall Apart by Chinua Achebe Thing Fall Apart, first published in 1958, is Chinua Achebe’s first and most acclaimed novel. Achebe illustrates an approving rendering of Nigerian and African tribal life prior to and subsequent to colonialism. Achebe presents various aspects of a native African community, including war, women mistreatment, violence and conflict, while maintaining a balance in social coherence, customs and tradition. Achebe portrays a clash of culturesRead MoreThings Fall Apart: The Relationship Between Cultural Relativity and Superiority1352 Words   |  6 PagesBy utilizing an unbiased stance in his novel, Things Fall Apart, Chinua Achebe promotes cultural relativity without forcibly steering his audience to a particular mindset. He presents the flaws of the Ibo tribe the same way he presents the assets—without either condescension or pride; he presents the cruelties of the colonizers the same way he presents their open mindedness—without either resentment or sympathy. Becaus e of this balance, readers are able to view the characters as multifaceted humanRead MoreA Civilization Falls Apart Essay1167 Words   |  5 PagesLiterature, talks about the changes from an un-dignified lion-chasing culture to that of a semi-dignified European society. The novel Things Fall Apart by Nigerian-born author Chinua Achebe, tells the story of a Umuofian villager named Okonkwo, and how Okonkwo has to come to grips with the changes that are happening in everyday Ibo life. The novel Things Fall Apart is not your typical tall African tale. The novel is a story, a story not just about one person, but about an entire civil-societyRead MoreThings Fall Apart-Notion of Balance Analysis1633 Words   |  7 PagesNotion of Balance in Things Fall Apart The notion of balance in Achebes novel is an important theme throughout the book. Beginning with the excerpt from Yeatss poem, The Second Coming, the concept of balance is stressed as important, for without balance, order is lost. In the novel, there are many systems of balance which the Ibo culture seems to depend upon. It is when these systems are upset that things fall apart. Okonkwo, the Ibo religion, and ultimately, the Ibos autonomy were broughtRead MoreChinua Achebe s Things Fall Apart1974 Words   |  8 Pages â€Å"Things Fall Apart† is a novel written by a Nigerian writer, Chinua Achebe in 1958. The author belongs to African culture and for this reason most part of the novel reflects the value of African culture. Many European countries moved to Africa and many other regions of the world in the end of the 19th century where they inaugurated colonies. With the new developing idea of colonization, a number of villages of Nigeria especially those involved in Umuofia confronted new institutions and politicalRead MoreChinua Achebe s Things Fall Apart1696 Words   |  7 PagesFeminism Introduction Things Fall Apart is Chinua Achebe’s first novel published in 1958. Achebe lived from 1930 to 2013. Things Fall Apart was written as a rejoinder to European works of fiction that portrayed Africans as savages in need of the white man’s enlightenment. Chinua presents his history to the reader, highlighting both the strengths and the weakness by describing, for instance, the Igbo cultural festivals, their devotion to their gods, and their ritualistic ceremonial practices thatRead More Okonkwos Tragic Flaws in Chinua Achebes Things Fall Apart Essay3094 Words   |  13 Pages     Ã‚  Ã‚  Ã‚   An increasing amount of contemporary literature traces its origins back to the early works of Greece. For ages, humans have fascinated themselves with the impossible notion of perfection. Unrealistic expectations placed on those who were thought to be the noblest or most honorable individuals have repeatedly led to disappointment and frustration, either on the part of those particular individuals or those they influence. Classic characters, like Odysseus and Oedipus for instance, exemplifyRead MoreThings Fall Apart By Chinua Achebe1294 Words   |  6 PagesA common societal problem is the obsession over masculinity and femininity. Society is confused about what it actually means to be masculine and feminine. In the novel Things Fall Apart by Chinua Achebe, the protagonist character, Okonkwo, was so obsessed over masculinity that he was willing to sabotage relationships with friends, family and community members to prove his manliness. There are many theories to why societies have problems with masculinity and femininity. Okonkwo’s obsession with masculinityRead MoreGender Roles : Chinua Achebe s Things Fall Apart2246 Words   |  9 PagesOne of these authors is Chinua Achebe, who wrote the novel, Things Fall Apart that reflects the conditional of society. The significance of one’s culture affected gender roles and allowed society to determine an individual lifestyle; therefore, I attend to identify the structure of gender roles in Things Fall Apart on how women were important to men, yet they do not receive the treatment they deserve. When I first began reading Things Fall Apart, it helped me understand about theRead MoreThings Fall Apart Essay1843 Words   |  8 Pages Chinua Achebe’s novel Things Fall Apart is an excellent piece of literary work that addresses the history of post-colonialism in Africa. The writer intentionally situates a colonized people as the cultural norm while portraying the colonizing people as outsiders, or as â€Å"the other†. Achebe’s work is meant to correct people’s misconception that African culture and society is savage and primitive by narrating the story of the colonialization of the Igbo people from an African point of view. The novel

Meaning of Life - 1425 Words

The Meaning of Life The meaning of life, defined by Victor E. Frankl, is the will to find your meaning in life. It is not the meaning of life in general, but rather the specific meaning of a persons life at a given moment. He believes that if you are approached with the question of what is the meaning of my life or in this case, life is meaningless, then you should reverse the question to that person asking the question. For example: What are you bringing to me? What are you as an individual contributing to this life? This forces the person in question to take a look at themselves and to ultimately be responsible. Frankl says that if you are a responsible member of society than the meaning of life transcends from yourself rather†¦show more content†¦Another aspect about suffering is that it stops being suffering the moment we find meaning in it. Now that possible reasons for why a person may be feeling that their life has no meaning has been addressed, here are some possible solutions that Fra nkl might suggest. Once the person has discovered why their life is meaningless they need to rediscover their meaning that they lost. They could ask themselves a question like, what was I born with and what is the greater meaning in that? Because it is believed that youre born with a meaning that every single person on this Earth is born with a meaning. Life doesnt owe you anything. Basically youre the responsible one for all the stuff you put out into the world during your life. Another thing that he might talk about is what the person does everyday. If they arent doing anything with their life he might suggest them getting involved with something to help create tension. Since tension drives us and pushes us to reach our goals, it helps give us meaning. Frankl also sees responsible-ness as the essence of human existence. He says that everyman has a specific, unique job in life that he is too fulfill an that no one else can do this or replace this one person in the same way. As each situation in life represents a challenge to man and presents a problem for him to solve, the question of the meaning of life may actually be reversed. Each man is questioned by life and he canShow MoreRelatedThe Meaning Of Life1639 Words   |  7 Pagesexperiences shaped us. The search for the meaning of life gives everyone part of their purpose or reason for existing. It gives us hope and self-satisfaction that we can use our talents to make the world a better place. Meaning and experience are closely related. They focus on living in the moment and questing ideas that surround us. Experiences allow us to take part in the world and to have first-hand emotions that give new perspectives. The meaning of life directs our actions to the positive well-beingRead MoreThe Meaning of Life826 Words   |  3 PagesThe meaning of Life? What is the true meaning of your existence in life? What’s the purpose of having life? I researched many peoples view on life and many of them said life was a beautiful thing, and they’re very happy to live their life. Some said they really don’t know why their living or what they are living for. Some didn’t even care at all because they knew they would eventually meet death soon or later, kind of similar to the character named Meursault in the book â€Å"TheRead MoreThe Real Meaning Of Life1511 Words   |  7 Pages The real meaning to life Since the beginning of humankind we have always strived to find answers to everything that has come to exist along in life with us or before us. Even though at any given time Life can throw us obstacles, we may face these moments which sometimes make us wonder why were we placed into this world. I believe as humans we will always hold a desire to try and understand every issue we encounter. Although the world can be a very cruel place to live in and, it can mentally damageRead MoreMeaning of Life Essay1392 Words   |  6 PagesJermaine Smith Period 7 The True Meaning of Life What is the meaning of life? Well known Greek philosphers such as Socrates and Plato believed that our purpose in this life was to gain knowledge in preparation for the next life. Other Philosophers such as Epicurus believed that pleasure is the main goal in life. After giving these ideas lots of thought, I have come to my own conclusion that the true meaning of life is far more complex than either of these; far too complex for any humanRead MoreEssay on The Meaning of Life843 Words   |  4 PagesThe Meaning of Life My few years on this planet have been a bit confusing. I have learned of many aspects of life from which one can draw meaning, if indeed such meaning can be drawn. I have also learned that there can be no singular meaning of life to stand for us all, or even any one of us. What I have learned above all is that trying to put words to the meaning of life is a task of absolute absurdity. This is not to be confused with the idea that life has no meaning, for life certainlyRead MoreMeaning to Life Essay1402 Words   |  6 PagesMeaning to Life Is there a meaning to life? First, to clear up any misunderstandings in the next few paragraphs you are about to read, I shall explain a few things. I am not talking about the individual people in our lives, that mean so much to us, or individual lives. That is a whole other matter. What I mean by the meaning of life, is the greater picture. There are people all over the world, doing their own thing, living their own lives, in their own areas. Is there a point to this? TheRead MoreEssay on The Meaning of Life2288 Words   |  10 Pages The Meaning of Life The most difficult thing in life is finding something worth living for. The second most difficult thing is knowing when youve found it...... by Jamie Andreas Okay, lets be light hearted for once. Lets not talk about some heavy subject. Lets pick something more down to earth and fun. How about the meaning of life? Yes, the meaning of life, and the purpose of our lives. Teen-agers (that group of people who are most likely to begin to play the guitar) love to think aboutRead MoreThe True Meaning Of Life1880 Words   |  8 PagesThe true meaning of life comes in many different ways depending on the individual. As we grow older, we begin to contemplate what our true purpose is. For some, it might be the pursuit of love, happiness, or success. The truth is that many times these questions begin to arise when a person comes in close contact with someone that has passed away. A young child or teenager, for the most part, doesn’t think that death is close because our society has created this idea in which older people are depictedRead MoreWhat Is The Meaning Of Life? Essay1924 Words   |  8 PagesWhat is the Meaning of Life? The topic of life and its meaning has always been an obscure concept. Is life just about being prosperous and getting things done in time as if we are crossing things off a list or is there a deeper meaning to it? Before we go on I would like to ask this, what is the deeper meaning of life for you? This can be a challenging question for some because they might not have thought about this topic and or requires deep amount of discussion in oneself. Everyone will answerRead More Meaning of life Essay1372 Words   |  6 Pages The True Meaning of Life nbsp;nbsp;nbsp;nbsp;nbsp;What is the meaning of life? Well known Greek philosphers such as Socrates and Plato believed that our purpose in this life was to gain knowledge in preparation for the next life. Other Philosophers such as Epicurus believed that pleasure is the main goal in life. After giving these ideas lots of thought, I have come to my own conclusion that the true meaning of life is far more complex than either of these; far too complex for any human

Keats hellenism free essay sample

‘’Keats is essentially a Greek among the English poets’’- discuss./ Discuss Keats’ use of classical elements in the odes you have read./ Write on Keats’ Hellenism in his odes. Keats, as is well known, was not a classical scholar, yet he has been famous for his Hellenism, a term which may be defined as a love of Greek art, literature, culture and way of life. Keats had an inborn love for the Greek spirit,-their Religion of Joy and their religion of Beauty. He once wrote to one of his friends that he never ceased to wonder at ‘all that incarnate delight’ of the Greek way of life. In fact, he was driven to the world of Greek Beauty because he wanted to escape imaginatively from the harsh realities of his present. It should, however, be noted that ‘Keats was a Greek’ because he could enter lovingly and imaginatively into the world of the ancients, and not because his knowledge of it was accurate and scholarly. We will write a custom essay sample on Keats hellenism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His presentation of Hallas is romantic and not realistic. Keats’ mind was saturated with Greek literature and mythology. He habitually chooses Greek stories for his poetry. Endymion. Hyperion, Lamia, Grecian Urn, Psyche etc,- all have the themes borrowed from the Greeks. The Grecian Urn is a monument of the poet’s power of entering imaginatively into another world. We as readers feel that we have been transported entirely to the Hellenic world of beauty, love, festivity and ritual. It is permeated through and through with the Greek spirit. It may also be noted that the ‘Ode’ form, which he made particularly his own and in which he excels all other English poets, is typically a Greek verse form. Moreover, there are countless allusions to Greek legends and stories in poems which are not directly based on Greek themes. He frequently refers at all places to Muses, Apollo, Pan, Narcissus, Endymion, Diana, and a number of other classical gods and goddesses. In Ode to Nightingale, we have references to Dryads (That thou, light-winged Dryad of the trees), the goddess Flora (Tasting of Flora and the country green), and Bacchus and his pards (Not charioted by Bacchus and his pards). In Ode on Melancholy, references are made to the river Lethe, goddess Proserpine and Psyche. These allusions are not mere conventional personifications as with other poets;Â  there is a tone of enjoyment in these allusions which shows that Greek mythology had really taken possession of his mind. The Greek temper of Keats is also revealed particularly in his joy in the Beauty of nature and his zest for an out of door life lived in her midst. Like the Greeks, Keats also takes a sensuous, childlike pleasure in the forms, colours, scents and sounds of nature and sees a god or goddess behind every object and phenomenon of the external world. The following lines can be cited in this regard- And haply the Queen –Moon is on her throne, Cluster’d around by all her starry Fays; The Greeks had a zest for life in nature and loved the activities of such life; but they also loved the serenity and quiet of pastoral life. Both these aspects are combined vividly in the Ode on a Grecian Urn. For example, the scenario of the Bacchanalian procession consisting of the flute players, the youth singing under the tree, and the lover about to kiss represent the joy of youth and its energy. On the other hand, the picture of the lowing heifer being led to the sacrificial altar represents the charm of a serene and quiet life. In fact, in his worship of Beauty, Keats justifies the remark of Shelley that he was a Greek. The Hellenic spirit was re-incarnated in Keats. Through his contact with Greek sculptures, he imbibed, as if by instinct, the classical discipline, simplicity and austerity. He was basically a romantic, and in the beginning his art is characterized by the romantic excess. But at times, he could achieve the clearness of outline, the directness and restraint and the austerity and finish of the classics. As Matthew Arnold points out, the last three lines of the Ode on a Grecian Urn, ‘is as Greek as anything from Homer or Theocritus’. Similarly the stanza of this Ode beginning, ‘Who are those coming to the sacrifice’ has been described as having ‘the clear radiance of Greek style’. In his description, Keats often achieves not only clarity, directness and simplicity, but also the happy combination of movement with repose which characterizes Greek art. For example, in the Ode on Melancholy we get; ‘Beauty that must die And Joy, whose hand is ever at his lipsbidding adieu’ Keats also has the passion for perfection of the Greeks. He has the epigrammatic terseness and brevity of the Greeks. Phrases like ‘drowsy numbness’, ‘leaden-eyed despair’, ‘leaf-fringed legends’, ‘cold pastoral, ‘wakeful anguish of the soul’ etc bear enough testimony to this. The opening two lines of the Ode on a Grecian Urn have even been called by Rossetti as the ‘Pillars of Hercules of the human language’. However, this Greek note in Keats’ poetry should not be exaggerated. He surely has the romantic melancholy, romantic exuberance and the love of colour and pageantry of the romantics. As a matter of fact, he got his knowledge of Greek mythology and literature through the study of the Elizabethans and in the process also imbibed their romanticism. In his poetry, we find a rare combination of classicism with romanticism. As Legoius and Cazamian put it, ‘ Keats affects the rare union of classical discipline, guided by the examples and precepts of the ancients, with the more intrinsically precious matter, which the artist finds in romanticism’. We may also add that he is not always content with the enjoyment merely of the beauty of form. He often tries to penetrate to the real significance and truth which may lie at the back of formal beauty.

physician assisted sucide Essays - Medical Ethics, Euthanasia

Ethical Issues in End-of-Life Care Robert M. Walker, MD The issues associated with appropriate end-of-life interventions involve ethical, moral, and legal decisions by patients and their physicians. Background: Physicians who treat patients approaching the end of life often face moral, ethical, and legal issues involving shared decision making, futility, the right to refuse medical treatment, euthanasia, and physician-assisted suicide. Methods: The author examines cases that involve these issues and also reviews the ethical principles that guide current medical practice. Issues such as end-of-life ethical questions, the right to life-sustaining therapy, medical futility, the distinction between killing and allowing to die, and physician-assisted suicide are discussed. Results: The principal problem involves the appropriate use of technology at the end of life. While developments in technology have enhanced our ability to prolong life, issues have also arisen regarding the resulting quality of life, the sometimes marginal benefits to our patients, and the burdens that this technology imposes on patients, families, and society. Conclusions: Legal and ethical issues continue to confront patients, courts, and physicians. A better understanding of these issues and an awareness of the availability of effective palliative care will help physicians, patients, and families adequately address the end-of-life issues that are an intrinsic part of medical care. Introduction Medicine?s technical advances of the past few decades have cast a shadow over its long-held ethic of compassionate care. The main problem has been the appropriate use of technology at the end of life. Should it be used on everyone, regardless of the chance of successful outcome or the burdens it imposes? If not, what ethical parameters guide the use and non-use of medical interventions? These questions are most sharp at the end of life because the burdens of intervention are often high, the benefits are marginal, and quality of life is markedly diminished. This article reviews the ethical principles that guide medical practice and then focuses on end-of-life ethical issues such as the right to life-sustaining therapy, medical futility, the distinction between killing and allowing to die, and physician-assisted suicide. Ethical Principles The core principles of medical ethics date from antiquity and are commonly labeled "beneficence" and "nonmaleficence." The principle of beneficence holds that physicians should aim to "benefit the sick," while nonmaleficence means to "do no harm" in the process. These principles are reflected in medicine?s chief goal, which is to help the sick by returning them to health and lessening the suffering and decline that is often associated with their diseases.1 The central question in the care of the dying is the appropriate use of life-sustaining interventions. In some cases, there is little or no benefit to be gained by these interventions, and yet the potential for significant harm commonly remains. Ordinarily, when the benefits are clearly outweighed by the potential harms of intervention, the use of that intervention is properly regarded as inappropriate. But who has the ultimate authority to decide the matter of appropriateness? Should it be the physician alone? Should inappropriate ness be decided at the policy level? From an ethics point of view, the patient is the one to decide about forgoing life-sustaining interventions, based on the third ethical principle ? patient autonomy. The principle of autonomy, or respect for persons, has its roots in analytic philosophy and has become synonymous with the concept of self-determination.2 This concept was expressed well by Justice Cardozo in a famous medical malpractice case: "Every human being of adult years and sound mind has a right to determine what shall be done with his own body."3 The principle of autonomy lies at the root of the medical and legal doctrine of informed consent and also at the root of decisions by patients to forgo life-sustaining treatment at the end of life. The fourth ethical principle is that of distributive justice, which guides the fair allocation of medical resources. Justice considerations arise in end-of-life care when one compares the high cost of marginally beneficial end-of-life care to the lack of funding for the basic care of a large portion of our country?s residents. While the issues surrounding medical costs and the design of just health care systems are complex and important, they require a social policy level approach and should not be left simply to the physician at the bedside. The principle of

Fifth Meditation essays

Fifth Meditation essays In the Fifth Meditation by Rene Descartes, he makes a case for the existence of God. He goes on to give reason to prove his argument that to exist is to believe in God for with out God we would not exist. Descartes gives the analogy of a mountain and a valley, pointing out that if a person believes that a mountain exists they cannot deny the existence of a valley, as stated in this quote: From the fact that I cannot think of a mountain without a valley, it does not follow that a mountain and valley exist anywhere, but simply that a mountain and a valley, whether they exist or not, are mutually inseparable. Descartes states the argument here, But from the fact that I cannot think of God except as existing, it follows that existence is inseparable from God, and hence that he really exists. Then he goes on to explain his reasons for the existence of God, It is not that my thought makes it so, or imposes any necessity of the thing itself, namely the existence of God, which determines my thinking in this respect. For I am not free to think of God without existence. He is saying, without God he would not exist, and if he does not exist he cannot think therefore God must exist if he has the ability to think. He supports his arguments further, as we see here, Descartes gives his conclusion, it states, I have perceived that God exists, and at the same time I have understood that everything else depends on him, and that he is no deceiver; and I have drawn the conclusion that everything which I clearly and distinctly perceive is of necessity true. He is saying, first of all, that everything that he unmistakably understands is true; he clearly understands God, therefore God exists! To support his conclusion he gives the argument, even if I am no longer attending to the arguments which led me to judge that this is true, as long as I remember that I clearly a ...

10 Pairs of Words and Their Useful Distinctions

10 Pairs of Words and Their Useful Distinctions 10 Pairs of Words and Their Useful Distinctions 10 Pairs of Words and Their Useful Distinctions By Mark Nichol Writers should take care when determining which word among two or more synonyms or near synonyms to employ, because the sense of a word can be subtly or significantly different from that of a similar term, as the following examples illustrate. 1. Childish/Childlike Childish refers to immature behavior characteristic of a child, while childlike pertains to more positive qualities such as innocence and curiosity. 2. Illegible/Unreadable Something that is difficult to read because the text has been damaged or obscured is illegible or unreadable, but the latter term may alternatively refer to the poor quality of the content. 3. Incomparable/Uncomparable Incomparable is used as an intensifier to mean that the person, place, or thing so described is so excellent that no other person, place, or thing can compare; uncomparable, meanwhile, means that something about the person, place, or thing prevents it from being compared to someone, someplace, or something else. 4. Inequality/Inequity Inequality has a quantitative connotation; inequity implies an inequality borne of injustice or unfairness. However, inequality also has this sense in sociological contexts, as in references to gender or racial discrimination. 5. Inexplicable and Unexplainable These words are nearly identical in meaning, but inexplicable has developed a unique connotation of an illogical or irrational quality, as in references to odd behavior or supernatural phenomena. 6. Invaluable/Valuable Something valuable has value; something invaluable has value that, because of its quality or intangible importance, cannot be quantified. 7. Lonely/Lonesome Lonely and lonesome are nearly synonymous, but while lonely simply means â€Å"desiring companionship,† lonesome can have a slightly different connotation, one that is more existential or philosophical although, contradictorily, it is also more colloquial. Lonesome is also sometimes used to refer to a desolate landscape, as in â€Å"the lonesome prairie.† 8. Melted/Molten Something that has melted has, often because of heat, changed from a solid state to a liquid state; something that is molten is presently in a liquid state due to melting. The connotation is of extremely hot liquid, such as steel or lava, and the term also refers figuratively to a glowing quality. 9. Misinformed/Uninformed Someone who is misinformed has received erroneous information, whereas someone who is uninformed lacks information. 10. Nauseating/Nauseous Someone or something that is nauseating causes nausea; someone who is nauseated is experiencing nausea. This distinction is often not observed in colloquial writing, but careful writers maintain it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Program vs. ProgrammeAwoken or Awakened?35 Synonyms for Rain and Snow

Do Not Deport My Father Essay Example | Topics and Well Written Essays - 1000 words

Do Not Deport My Father - Essay Example Sadly, there only seems to be deportations of community members who are undocumented and others are those who have fake I.Ds. The fake I.Ds are in most cases used for purposes of getting work permits and other forms of documentations. When the government carries out these deportations, this is done for purposes of protecting other American citizens from criminals. In addition, deporting people who are immigrants and have records of criminal activities seems like the easiest way the government wants to conjure images of drug smugglers and terrorists to the public. However, this is not the way forward and the government ought to look for other ways and means of catching criminals. It is now a trend to get people deported, because they are undocumented and have minor offenses if not any. It seems that even after people serve their minor punishments and become law abiding citizens from that point, there is always the prospect of being deported. Overview According to Human Rights Watch, P arker, and Root there were 72 % number of people, non-citizens who were deported due to criminal related convictions from the year 1997 to 2007 (2). In all these cases of deportation, most of them had non-violent offenses. The sad reality is that so many families in United States were affected, which is an estimated 1 million members of families (Bausum 34). Hence, it is evident that by the time the year 2014 comes to an end so many children will not have parents in the U.S. This means that the number of people whose families will be torn apart in the U.S will be high. The Human Rights Watch, Parker, and Root’s argument is that the deportation of people whose crime is solely trying to stay out of the law enforcer’s path is not justified (4). Under the U.S law that is currently in existence, people who were deported once or due to felony charges are considered to be violating an aggravate felony, if they happen to re-enter the U.S (Human Rights Watch, Parker, and Root 3 ). The aggravated felony now seems to be a word that is too broad due to the fact that it extends to offenses like shoplifting and those who work with fake I.Ds The current law has most of the immigration judges powerless for them to go into all the details regarding all the cases that are put before them. It is now a disadvantage to those who commit the aggravated felonies because a person is liable to serving 20 years of jail time in federal prison. Reforms in the immigration department are a must and the major businesses in the U.S also have a task in promoting these reforms (Moloney 5). According to Bucerius and Tonry some of the most successful industrial sectors in the U.S are successful because of the immigration laborers (472). These are sectors such as manufacturing sector and the construction sector among others. These are not just any other sector and they are highly valued in the U.S economy as the key giants to its success. In the year 2012, the construction industry in the U.S reported revenues that were amounting to $857 billion dollars, whereas the food service sector reported revenue of $33 billion (Bucerius and Tonry 473). These are some of the many examples in the industrial sector, which show that the deportation of people who are innocent and not terrorists or drug dealers is a way of negatively affecting the economy. Why I do not support the Deportation on Innocent People I agree that the immigration rules should be followed and drug dealers and terrorists have to be deported, when he or she is a

Peace between Israel and Palestine Essay Example | Topics and Well Written Essays - 750 words

Peace between Israel and Palestine - Essay Example This is no easy task but acceptance that this will never come into fruition is resulting to a defeatist stance that humanity cannot afford. The peace process is an arduous task that must be tackled with commitment and with realistic goals. The first step towards coming to an agreement and bringing the leaders of the two states back to the peace tables is to ensure that there will be a cease fire among all forces especially stealth attacks and those that would inflict casualties among civilians. This would necessarily entail a neutralization of the extremist groups which must be held accountable for without partiality or impunity. The most important disposition in both sides is the ardent belief that peace can be achieved. This must be built on an internal understanding and desire toward that purpose, otherwise, as had been persistently observed from Israel negotiators it will all for naught. The One Voice Movement offers an encouraging model that peace is not centrally for the benefi t of groups, their interests and their spite. It is fundamentally about the people who themselves have understood that peace is the only way to stop all the fighting and cut the losses while there is still something left. The organization is made up of Palestinians and Israelis in their own land and those abroad through an international unit. This is a grassroots initiative aimed to remind and enlighten the two sides and the international community that â€Å"The majority of people on both sides realize that they have everything to gain by ensuring the independence and security of ‘the other’ and thus are prepared to compromise in order to do so† (One Voice Movement, n.p.). This conflict is rooted among the most fundamental issues that had defined many wars throughout world history. The recognition of religious differences cannot be disregarded in this political and cultural conflict. The Palestinian Arabs and the Jewish Israelis had been battling not only for la nd but also for identity. The 1967 War was a pivotal moment in this conflict. I agree with experts that the occupation of Palestinian lands by the Israeli forces was a definitive moment that aggravated the dispute into epic proportions. The destabilization by Israel over the Gaza Strip and its current notoriety must come to an end. The demand by Palestine over the return of this piece of the earth and more importantly of their refugees had been on-going for decades (Heise, n.d., pp.2-3). In this regard, a major change came almost too close, â€Å"The 2002 Arab Peace Initiative would have provided Israel recognition throughout the Arab world in exchange for a pullout from territory conquered in 1967† (The Associated Press, 2013, n.p.) These kinds of initiatives are what the time calls for. We cannot undermine the reality that external forces are necessary to move closer to that elusive peace. The land over which blood has been spilt has been claimed by both Israel and Palestin e not only on territorial basis but more inherently by religious basis that transcend people and groups. This is why no matter how many changes have occurred through leadership and membership, their idealism remains. If there is something more moving than sheer idealism, it is religious idealism. The emphatic understanding of the call of the people who suffer and who live with the consequences of their leaders’ actions must prevail. In the international realm,

What are the security problems and solutions of the Internet? Essay exa

Internet has vital impact in our life nowadays as it becomes more and more popular. It allows us to have wider range of communication and interaction, to exchange and share experiences, thoughts, information, and to make business online. Without doubt, internet make our life more easier, internet banking system allow us to manage our bank accounts, paying bills without queuing, online shops allow us to make purchase without going out, online education, publication and article postings allow us learn more than what we get from text book, and a lot more. As Internet plays more important role in our daily life comparing to its initiation, some keen groups are ringing our bell, hackers, and theft of data, crackers. These people are all associated with a term  ¡Ã‚ §security ¡Ã‚ ¨. It is not difficult for general publics to point out two of the security issues, security of online transaction and security of message transmission respectively. In fact, system hacking is more fatal. Most of experienced online people understand that their data transmitted through Internet is in risk of being stolen or peek during transmission. A message or in general called  ¡Ã‚ §data ¡Ã‚ ¨ transmitting from one end to another, it passes number of nodes. It is far too easy for skilled people to grab those data during its transmission. It is not a serious issue for those who only do general chatting online. For those who doing business (e.g. online shopping) or sending very private materials (e.g. personal information), security becomes a big issue. For this reason, encryption is widely used for protecting the confidentiality of data being transmitted. INTERNET BUSINESS FOR SECURITY Basically, online transaction security, email security, network security are major considerations. Online Transaction Security There are a lot of online shopping and online casinos operations running worldwide. The most serious problem for these operations is to protect their transaction data, such as client ¡Ã‚ ¦s personal information and credit card information. Transaction data transmits from client site to server side. During the transmission, data theft will take this golden opportunity to peek or to duplicate data. If those data had been abused in certain ways, not just the clients suffering from financial lose, but the operator will also suffer from reputation lose. When clients have no confident to shop from the... ...s to computer room are one of the efficient ways to eliminate network data being stolen and abused. Companies and organizations with highly confidential information will have sets of security policy with consideration of human factor to protect their network. One thing we shall always keep in mind that  ¡Ã‚ §no one connected to a computer network is really safe from hackers ¡Ã‚ ¨(8) Any of the security device or software can only minimize the possibility of data being hacked, stolen and abused. Bibliography (1)  Ã‚  Ã‚  Ã‚  Ã‚  http://www.ultranet.com/~fhirsch/Papers/wwwj/article.html (2)  Ã‚  Ã‚  Ã‚  Ã‚  http://ecommercecentre.online.wa.gov.au/tools/internet/security.stm#2 (3)  Ã‚  Ã‚  Ã‚  Ã‚  http://www.pgpi.org/doc/pgpintro/#p9 (4)  Ã‚  Ã‚  Ã‚  Ã‚  http://www.pgpi.org/doc/pgpintro/#p9 (5)  Ã‚  Ã‚  Ã‚  Ã‚  http://www.cnn.com/TECH/specials/hackers/primer/ (6)  Ã‚  Ã‚  Ã‚  Ã‚  http://www.greatcircle.com/gca/tutorial/bif.html#firewall (7)  Ã‚  Ã‚  Ã‚  Ã‚  http://pubweb.nfr.net/~mjr/pubs/fwfaq/#SECTION00031000000000000000 (8)  Ã‚  Ã‚  Ã‚  Ã‚  http://www.cnn.com/TECH/specials/hackers/primer/

Human Population Growth

The two types of population growth of any species are exponential growth and logistic population growth (Simon, Reece and Dickey, 2010). Exponential population growth is defined as the rate of which a population grows constantly over a period of time resultant of continuous birth rate and ideal environmental conditions. In other words, the quality and quantity of resources is available at an overall higher standard, (Otherwise, 2012). The second type of population growth is logistic population growth. Most environments do not have unlimited resources. Limiting factors such as â€Å"carrying capacity† come into play. Carrying capacity is an environment that sustains a maximum population size (Simon, Reece and Dickey, 2010). When the population size begins to reach carrying capacity, there is a decrease in growth rate. When the population size is at its maximum for carrying capacity, it yields a zero growth rate (Simon, Reece and Dickey, 2010). As the population grows it can cause a number of serious problems such as food-scarcity, overcrowding, poverty, increased consumption, excess waste, and exploitation of natural resources such as land, water, fossil fuels, and vegetation. The combined effects of population growth, consumption, overuse, wastage and misuse of resources will strain the capacity of the earth to sustain life (Simon, Reece and Dickey, 2010). Human population exceeding its natural resources will limit access to basic needs such as adequate housing from overcrowded areas as lack of space will become evident. Building materials require resources such as timber from forests which results in deforestation. Means of transport require more consumption of fossil fuels, thus pollution of air, land and water result from greenhouse gas emissions. Scarcity of food and potable water will incur as more mouths to feed require agricultural production, also a result in deforestation, thus the need for increased water usage, and the application of pesticides and fertilizers that make the soil infertile and water scarce and non-potable. Generation of waste increase will require critical attention to proper waste management in order to prevent the spread of disease or epidemics (Simon, Reece and Dickey, 2010). Population will rise most rapidly in places least able to handle it, developing nations where hunger, political instability and environmental degradation are already pervasive (Otherwise, 2012). Massive efforts are in great need to keep social and economic conditions from deteriorating further. When the number in population exceeds the natural resources available to sustain it, there will be a profound effect on the overall quality of life and the degree of human suffering on Earth.

How the Media has Influenced Peoples Thoughts on...

Escaping the vast amounts of theories, viewpoints, and well written slants of the media is almost impossible for the common American citizens. America’s perceptions of the entire demographic has the capability of significant influence due broadcasts of various sorts. The Lesbian, Gay, Bisexual, and Transgender community, or commonly referred to as LBGT, has been a core group fear, scrutiny, and confusion within the reports of varied mediums of exposure since as early as the 1950s. The highly convincing nature of the media’s influence is deeply rooted as truth within the minds of just about every person in America. No matter where you look or turn, in this day and age you cannot avoid the topic of homosexuality. It is being discussed in the news, books, television shows, movies, and as we have most recently now in politics. Since they are labeled to be a minority group, the LGBT community is viewed very differently by society. Although there are many people who think the re is nothing wrong with being gay, there are many who still believe it is immoral and abnormal. With all the diverse views floating around about homosexuals different portrayals and stereotypes can and have definitely derived from everywhere. These portrayals send intentional or sometimes even unintentional messages to the people on the receiving end of those messages, thereby shaping how those people view homosexuals. Since the media has such an immense impact on how homosexuality is viewed, it is extremelyShow MoreRelatedChristianity And Homosexuality : The Way Of Thinking1395 Words   |  6 PagesSimilar to the ancient Greeks’ way of thinking, homosexuality in Christianity was considered taboo because of the way the homosexual acts (specifically sodomy) were considered to degrade one partner to the status of a female. An encyclopedia article in the Encyclopedia of Gender and Society, titled â€Å"Christianity and Homosexuality†, talks about how the way a person in terprets the different lessons of the Bible can influence how they view homosexuality. Using the historical-critical way of reading theRead MoreSocio-Cultural Influences On Sexuality. Socio-Cultural1156 Words   |  5 Pagesand women are women. These socio-cultural are influenced by physical, emotional, cultural and economic aspects. Time and time again research has proven that socio-cultural influences have a significant role in human sexuality. Culture is the manner of life of the people. Thus, culture shapes the ideas of what behaviors are acceptable for men and women (King Regan, 2014). Sexuality is a big part of one’s life because it produces us human. It is how an individual sees himself or herself through sexualRead MoreGender Demographic Group Of The Media1382 Words   |  6 PagesDemographic Group Essay People in America tend to view media as an all-knowing, reliable source of information that affects their very lives. It’s no wonder that any form of demographic portrayal put in the media is automatically consumed by thousands of people every single day. This makes the mass media an important component in the society’s perception of many demographic groups. One of the most common demographic group thrown into the media is the LGBTQ. This organization was brought to AmericaRead MoreHow Heteronormativity And Media Stereotypes On Queer People Express Their Sexualities1655 Words   |  7 PagesRunning head: HOW HETERONORMATIVITY AND MEDIA STEREOTYPES IN SOCIETY INFLUENCES HOW QUEER PEOPLE EXPRESS THEIR SEXUALITIES How heteronormativity and media stereotypes influences how queer people express their sexualities Vanessa Gomes Ryerson University â€Å"Who is the man in the relationship?† â€Å"Who tops or bottoms?† These questions have become a fundamental part in queer people’s lives. Why do non queer people need for queer people and their relationships to imitate heternormativeRead MoreSexuality : Sexuality And Sexuality1249 Words   |  5 Pagesaffects people through defining who they are and how they express themselves. People experience sexuality in a wide range whereby some people get considered as very sexual while others do not experience feelings of sexual attraction at all (Darroch et al. 205). The sexuality of a Person can get influenced by culture, family, media, religion, experiences, and friends. No matter how sexuality gets considered important to a person, each has desires, thoughts, values and attractions that are considered uniqueRead MoreMedia Analysis Feminism1658 Words   |  7 PagesMedia Analysis My analysis of major themes and how the media participate in the construction of attitudes about gender and sexual orientation is predicated upon 16 articles drawn from three major news sources: Newsweek, The New York Times, and The Advocate. The articles were published in the months of January, February, and March. The selection of the articles was not random; I specifically chose articles whose titles and introductions were of particular interest. The three news sources, particularlyRead MoreDifferent Differences And Diversities That Can Affect A Therapeutic Relationship2000 Words   |  8 Pagesdifferences and diversities that each individual has. Our society is very multicultural. Often, individuals are misunderstood due to lack of knowledge and prejudices that our society has of other cultures, beliefs and religions. Pittu Laungani believes â€Å"Each culture has something of value to offer to another culture and equally importantly something of value to learn and imbibe f rom another culture†. (Pittu Laungani ‘University of Toronto 2005) Every individual has their own set of morals, values and beliefsRead MoreUtilising A Wide Range Of Sources Critically Evaluate And Discuss The Following Statement2753 Words   |  12 Pagesdifferent settings (ibid). In criminology the term often corresponds with acts of violence, and is used to label an offenders potential level of risk of harm they may cause (Farrington and Tarling, 1985:175). Someone who is labelled as dangerous is thought to pose as a threat or risk to society. However, dangerousness is not easily defined; it can actually cover a range of factors; which makes it more of an umbrella term. For example, three distinct constructs such as risk factors, potential harm, andRead MoreGender, Gender And Sexual Orientation Essay2043 Words   |  9 Pages America, a country that preaches equality for all and may be considered the land of opportunity, has had a bad history of oppressing groups th at differs from the norm: white, heterosexual, and male. While legislation has been passed to rectify past oppression of racial, gender and sexual orientation groups, America remains a patriarchal society whose institutions are structurally designed to favor white, cisgender, heterosexual males. The film Higher Learning, brings to light this issue of institutionalRead MoreIntroduction and Rationale DV8: Homosexuality Within Dead Dreams of Monochrome Men and To Be2600 Words   |  11 PagesIntroduction and Rationale DV8: Homosexuality Within Dead Dreams of Monochrome Men and To Be Straight With You Throughout this dissertation I’m going to be focusing my work on two of DV8 performances; Dead Dreams of Monochrome Men which is loosely based on the story of Serial Killer Dennis Nilsen and To Be Straight With You which is based on the prejudice Gay and Lesbian individuals face every day by society, be that by Religion, Race or The Government. Looking at theatre reviews and books such

The Japanese Ko-So-A-Do System

Japanese has sets of words which are based on the physical distance between the speaker and the listener. They are called ko-so-a-do words because the first syllable is always either ko-, so-, a-, or do-. Ko-words refer to things nearer to the speaker, So-words to things nearer to the listener, A-words to things that are at distance from both the speaker and the listener, and Do-words are questions words. Please look at the picture above and see the following conversation among animals. The Ko-So-A-Do System Kuma: Kore wa oishii na.Risu: Honto, sore wa oishisou da ne.Nezumi: Ano kaki mo oishisou da yo.Tanuki: Dore ni shiyou kana. 㠁 Ã£  ¾: 㠁“ã‚Å'㠁 ¯Ã£ Å Ã£ â€žÃ£ â€"㠁„㠁 ªÃ£â‚¬â€šÃ£â€šÅ Ã£ â„¢: 㠁 »Ã£â€šâ€œÃ£  ¨Ã£â‚¬ Ã£  Ã£â€šÅ'㠁 ¯Ã£ Å Ã£ â€žÃ£ â€"㠁 Ã£ â€ Ã£   Ã£  ­Ã£â‚¬â€šÃ£  ­Ã£ Å¡Ã£  ¿: 㠁‚㠁 ®Ã£ â€¹Ã£  Ã£â€šâ€šÃ£ Å Ã£ â€žÃ£ â€"㠁 Ã£ â€ Ã£   Ã£â€šË†Ã£â‚¬â€šÃ£ Å¸Ã£  ¬Ã£  : 㠁 ©Ã£â€šÅ'㠁 «Ã£ â€"よ㠁†ã â€¹Ã£  ªÃ£â‚¬â€š (1) kono/sono/ano/dono [Noun] They cannot be used on their own. They have to be followed by the noun that they modify.   kono hon this book sono hon that book ano hon that book over there dono hon which book (2) kore/sore/are/dore They cannot be followed by a noun. They can be replaced with kono/sono/ano/dono [Noun] when the things indicated are obvious.   Kono hon o yomimashita. I read this book. Kore o yomimashita. I read this. (3) Ko-so-a-do Chart ko- so- a- do- thing kono + [Noun] sono + [Noun] ano + [Noun] dono + [Noun] kore sore are dore place koko soko asoko doko direction kochira sochira achira dochira The kochira group can be used as the polite equivalent of the kore or koko group. These expressions are often used by employees in the service industries. Click here to check out a lesson for shopping.​ Kore wa ikaga desu ka. How about this one? Kochira wa ikaga desu ka. How about this one? (more polite) Asoko de omachi kudasai. Please wait over there. Achira de omachi kudasai. Please wait over there. (more polite)

The Application Of An Obese Prevention Program - 2199 Words

Executive Summary This evaluation will assess the impact of the application of an obese prevention program conducted in two different elementary schools to determine if the program can be spread and impact the children’s knowledge and behavior about healthy eating and exercise. The purpose of this evaluation is to determine whether an after-school obesity prevention program can enhance the young children’s awareness and understanding to improve their health. The objectives of the program was to further educate children on healthy eating such as what foods are good or bad for them and increase their participation in exercise.1 Another reason for the implementation of an obesity program in an after-school programs to see whether it can be fitted into the children’s curriculum of having more physical and health education than having mostly on academics.1 The evaluation methods that the evaluators used a modified version of the Traffic Light Diet program which used the traffic ligh t colors: green, yellow, and red to categorize which food are good and bad.1 This program also include coaches that does motivational interviewing with the children to help them throughout the program. The main outcomes of this program were there was an improvement in the children’s reports about eating habits, better decisions in food choices, and knowledge about what are bad and good foods.1 The physical activity improved in one of the school whereas the other school did not improved.1 Also,Show MoreRelatedObesity : The Second Leading Cause Of Death779 Words   |  4 Pagesincreased mortality and morbidity in adulthood as many obese children grow up to become obese adults (Johnson, 2016). In the last 30 years, childhood obesity has more than doubled in children and quadrupled in adolescents. In the United States, the percentage of children aged six to eleven years who were obese seven percent in 1980 has increased to eighteen percent in 2012. In 2012, more than one third of children and adolescents were overweight or obese. Overweight is defined as having excess body weightRead MoreChildhood Obesity in Saudi Arabia1348 Words   |  6 Pagesmorbidity and mortality increase in the adults who were overweight or obese in childhood even they lose the additionally weight during adulthood. Deckelbaum and Williams (2001) stated studies that connected maternal and fetal factors during pregnancy with children’s weight, also, biological differences contribute to overweight, likewise, the verities in social and economic role have an effect on the weight, therefore, prevention must be started early during childbearing age. The obesity spread betweenRead MoreChildhood Obesity Among Hispanic Children1729 Words   |  7 Pagesdecade (U.S. Department of Health and Human Services, 2011). Although the rise in obesity cuts across all of age groups, both genders, and all cultural and racial groups; statistics have demonstrated that Hispanic children are more likely to become obese than White or Black children in the United States. 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Although these causes are all something that can be modified and changed, there are studies that found a genetic link associated with childhood obesity. According to the Centers for Disease Control and Prevention, â€Å"Obesity differs among different racial and ethnic groups and also varies by age, sex, and adult head of household’s and education level† (Carol 2). A Healthful diet and physical activity behavior can lower the chances of this disease from developingRead MoreEssay On Low Income Children1655 Words   |  7 Pagesrisk of developing obesity, with an obesity rate of 36.5% of the population (Center for Disease Control and Prevent ion, 2017). The increase of obesity in the United States has led to the development of other costly comorbidities, such as diabetes, cardiovascular disease, stroke, and even some types of cancer, and therefore should be avoided at all costs (Center for Disease Control and Prevention, 2017). Although all groups are at risk for obesity, vulnerable populations such as low-income children,Read MoreEffects Of Obesity On The Low Income Population Of Mississippi1708 Words   |  7 Pageschildren in Mississippi, 44% of Mississippi children are obese or overweight. According to the Youth Risk Behavior Survey (YRBS) 2013 data, a total of 18,749 (15.4%) Mississippi public high school students were obese. The high rates of obesity in Mississippi cause great concern because overweight children are more likely to become obese or overweight adult when they become an adult. Health issues that linked to obesity are numerous and severe: obese children are more than twice as likely to have typeRead M oreObesity Is A Major Health Problem1375 Words   |  6 Pagesobesity means an excess amount of fat of human body due to genetic and environmental factors. The measuring tool of obesity is the body mass index, the obese persona has a body mass index of 30 or more. Also, the waist circumference is another tool used to measure obesity, for obese women the waist circumference of 35 inches or more, and for obese men, the waist circumference is 40 inches or more. The complications of obesity are high blood pressure, high blood sugar, high cholesterol, gallbladderRead MoreThe Clinical Setting Health Professionals897 Words   |  4 Pagesimportance of lifestyle modifications.  ¥ High-risk interventions – Interventions/physician actions are similar to those at moderate risk; however, these patients should be referred to an intensive evidence-based lifestyle change program. For patients, both obese and morbidly obese the physician should refer patient for possible gastric intervention.  ¥ Promote lifestyle changes – The promotion of healthy living should be a routine practice for doctors, but is of unquestionable importance for pre-diabeticRead MoreThe Effects Of Processed Food On Obesity1490 Words   |  6 Pagesafter World War II, obesity rate in America have climbed exponentially. Adults in America need to be aware of the possible future health risks of consuming processed food, and how early it can start in childhood obesity can start from school lunch programs. Obesity is a constantly rising health issue in America, increasing the daily number of deaths and the risk of possible future health issues. Obesity is not something that happens overnight, but is most often caused by an over consumption of calories

The AXE Man Free Essays

Advertisement, itself, is a creative genre in these post-modern days of ideas. If people in the future were to search for artifacts of our culture, in hopes of finding something that gives them insight into our culture and our life, they will be able to see what we leave behind in this consumer-driven world. Our ancestors left behind arrow heads and pottery, and we will leave behind a lot more that can easily communicate about who we are and what is important to us. We will write a custom essay sample on The AXE Man or any similar topic only for you Order Now Commercials and the products they advertise are some of the most important cultural artifacts in our society. They communicate what is important to or influences our culture, the good and the bad, because within any culture it is natural for the many different aspects of that culture to be portrayed on the screen or the page, from our stereotypes and biases, to what makes us proud and what makes us ashamed. One commercial that seems to represent an artifact of American culture is the recent AXE commercial, where a young man on a beach begins to spray AXE cologne, attracting literally hundreds of buxom beauties in bikinis, with the slogan being â€Å"Spray more, Get more†. The implications here about the way our culture stereotypes gender and what types of images we find to be suitable becomes part of the artifact and what it stands for in our culture. The first part of the advert shows a woman running in a wilderness. The first question that comes to mind is if this is a spoof of the new Mel Gibson movie â€Å"Apocalypto†? The theme of said movie is the hunter-hunted type of thriller where the protagonist is always on the run (from an AXE man perhaps? ). This is further implied by the choice of music – â€Å"Deus Irae† by Karl Jenkins which appears on his album â€Å"Requiem†. But then the video shows something else. There are many more than women running and therefore this is something else. The women are all focused with the task of reaching the goal first. They are single-minded indeed, to the point of being obsessed with whatever it is that made them run in the first place. All are jockeying for position and intense shoving and pushing is seen in the first few seconds. The second thing that hits the viewer is the fact that the women are not properly clad. If they are indeed going for a late afternoon jog then where is the sports wear needed to do the job? It is not usually normal to run with skimpy clothing! Then the next thing that hits the viewer is the fact that these are not only a group of young women running but it is actually a swarm. The multitude running together indicates mass hysteria. At this point the audience is becoming interested to know what this anarchy is all about; are they hunting for something? Again similarities can be drawn with â€Å"Apocalypto†. The next scene makes the video a bit confusing as a shot is taken from the other side of the terrain – a shot of the ocean where a similar number of horde of women are swimming frantically towards the shore. For a minute there one thinks that this may be something about the â€Å"Iron Woman† competition. But then it becomes clear as the video gives a top shot that shows where all the women are heading. The swarm is converging on the shore where a solitary male figure was spraying AXE cologne, specifically AXE Lynx. And the text flashed in the end saying, â€Å"Spray more. Get more. † If the AXE commercials are to be marked as anything of immediate interest, the popular tags that come to mind immediately are â€Å"pornographic advert† or â€Å"advert with sexual overtones. † Such terms are quite befitting as we find the women who are running from different topographical extremes have svelte, well-maintained physiques with sexual appeal, and the man on the beach stands armed with AXE cologne to attract more such women by spraying more of the heart-smashing fragrance. Commercials stand as an important artifact that can be used to understand a culture, and this commercial in particular says a lot about certain gender-related issues. Commercials such as this are not only for entertainment value, they are subconsciously sending messages to a population of people that view what they see on television as truth and fact. Someday, people will study such commercials in search of something historically or culturally important to our generation and will quickly realize that for all of our advances in our way of thinking and our technology, we were still submitting ourselves to the humiliation of gender-related stereotypes and sexually explicit material. If sexual excesses are not used deliberately, then why has such a slogan been floated in the air: Spray more, Get more? Is it not somewhat pornographic, tickling the fancy of men with the promise of winning an armful of femme fatales at one sprinkle of AXE? Why again a horde of belles are needed with immense sexual charms if no sexual implications are intended? When a condom, a bra or lingerie is advertised, the same types of images are blatantly paraded across the television screen, the sexual overtones not even subtle anymore. Even in odd places do we see such use of sexuality to sell a product, like the commercials that are for car insurance but are cartoons, using the cartoon character of a cute, busty girl to try and sell insurance for someone’s automobile. Even Pizza Hut commercials use Jessica Simpson’s sexuality to sell pizza, and Pepsi has been notorious for using stars such as Madonna to sell their product. The fact is that sex sells. Thus, if categorically the artifact is to be judged, then it is a piece of advertisement in the first place and then it is pornographic i. e. an advert with sexual overtones. In my view, whatever nomenclature may be piled on the term â€Å"advertisement†, it is a creative way of presenting an object or a commodity. So I would like to call it innovative advertisement. If we move a step further we will be able to see that innovative and sexually-exploitive adverts apply to all sorts of business tricks to catch the consumer youth. There is yet another genre that this advert falls into, and that is humorous. Despite its sexual overtones, the commercial is filmed in such a way that, at first glance, it appears to be harmless, comedic tone and all. The public seems to be very forgiving of any images or messages that are not politically correct when there is humor involved, as in this case. There is no complaining from the public even if a salacious picture or video clipping is used in order to make a commodity attractive to the target audience. It may appear denigrating in the eye of a few thoughtful, conservative people, but to hit the bull’s eye of consumerism, it is a weapon, a necessity, the need of the hour. In fact, this advert was shown only once on British television prior to a World Cup football game where it has reached near cult status. I never considered myself to be a conservative person, not even a little bit. I really thought the AXE commercial to be a great one with a sense of humor, but after I observed it many times closely, there were several things really bothering me. While it is common knowledge that marketers are using sex to sell their products, the issue that arises with this commercial is that it tried to hide the sexual content behind the product itself. The text did not imply anything sexual and therefore no one can accuse AXE of intentionally telling men of the benefits of using their cologne in terms of their becoming attractive sexually, but the imagery is enough to convince the viewer that it is selling the product through sex. In other words, AXE is using the fantasies of young men to bring them in as consumers of their product by promising them, visually, that there is something about their product that attracts women. If there is a law regulating sexual themes in advertising then it seems that the AXE advert is trying to beat the system. Those who do not agree with the blatant use of sex in advertising, be it implied or explicit, must heed the words of Tom Reichert when he wrote, â€Å"†¦other forms of sexual information is woven into ads [†¦] sexual content can vary in form and meaning, it is important to provide an overview of recurring representations of sex in advertising† (Reichert, 2003). The bone of contention here is how to draw the line between what is acceptable and what is not. J. Sivulka had warned that â€Å"when scholars have explained the changing nature of sex in advertising, they have often viewed this shift as an evolution from a relatively innocent representation of a sexually alluring woman to a new type of image, in which sex is explicit† (Sivulka, 2003). The world it seems is divided over what kind of judgment to give this sort of TV commercial, but fo r those who are looking for substance there is only one verdict. For those who are tired of being given information that is not based on truth but rather on assumptions and pop culture, the verdict is not positive. In the AXE commercial the first thing that does not escape the viewer is the stereotyping of the female. Geral Tellis observed that, â€Å"One of the most common criticisms of advertising is the gender stereotyping [†¦] endorsers are typically presented as young, beautiful, and sexually attractive†¦Ã¢â‚¬  (Tellis, 2004). As a female watching this commercial I felt it not only was the dreaded stereotyping being used but also the fact that women were depicted as not having the intellect to comprehend what was going on and furthermore, that women were not valued for their intellect at all, but for their appearance. The women were portrayed like buffoons, parading themselves with no regard for their self-worth, with no obvious intelligence (in direct contrast with the ‘Iron Woman’ comparison). Instead of showing a commercial where the images show an intelligent, well-mannered male using AXE cologne and attracting an intellectual and strong woman, we are bombarded with yet more images of the stereotypical buxom bimbo and in my opinion, that is an insult to the feminists out there who are championing woman’s equal rights, access to power and control. The AXE commercial made them look like they have no ability whatsoever to control their destiny, much alone their lives and they are purely driven by instincts. Lorraine Code asserts that this kind of reaction is not new and she wrote that in fact, â€Å"In the 1970s feminists criticized advertisements for portraying stereotypical images of women†¦Ã¢â‚¬  (Code, 2000). Forget about the feminist stereotype, what is disturbing about the way women were depicted in the AXE ad is the fact that there is no truth to what was being communicated. Granting that commercials are not supposed to be whole truths, still the fact that something can be created wholly out of imagination is a bit of a stretch. Adding another aspect of then forcing people to accept it or maybe worse, manipulating people to behave in a certain way are actions not acceptable for a highly influential medium. A casual survey of the real world will immediately inform the observer that women do not behave like those in the said commercial. If the producer of the AXE commercial would come back and say that this is the whole point; that making fantastic claims and using pure creative imagination to sell something is the reality of advertising, then it is going to be hard to argue that line of reasoning. Even if this were the case, not everybody will agree with the producer. Many believe that advertising is no longer a neutral medium but that it is an artifact that has the capacity to transform society, especially how people think, and therefore it is a medium to be regulated. If one allows the producer of the AXE commercial the benefit of the doubt, that there was no intention to demean women and to insult their intelligence, then the problem keeps on compounding because the next group that would be insulted by this commercial is the male population, because while it is common to hear women being exploited, more and more men are being devalued by the media as well. There is a movement out there that forces the world to recognize the place of women in society. It is almost a normal experience to constantly hear of women being abused and misrepresented, but it may be taken for granted that men can also be stereotyped. That there is a whole assumption out there that men are savages and no smarter than wild beasts who are being controlled by their carnal instincts would be insulting to me if I was male, and I cannot believe that the media can stereotype both genders in such simple terms. To be honest, however, no man would stand up and say that his reputation is on the line because of such media exploitation. For them, it is somewhat absurd, but if truth can be told and truth be the standard of knowing what must be done in this society then someone has to point out the problem with the AXE commercial. What exactly is wrong about it in terms of the male image is that this time men are not depicted as buffoons in the same way that the ladies were depicted running around half-naked and half-crazed when a potent brew aroused their senses and they could not control themselves. This time men were assumed to be buffoons, period. This assumption is basically a belief that when men will see the commercial then they will not stop to think and evaluate what is being projected on screen. They will simply instinctively pick up their wallets, head for the store and buy a crate full of AXE cologne – and â€Å"spray more†. It is interesting to note that marketers are well aware of what they are doing to the male stereotype and the projection of an image that will make men want to buy the cologne. As suggested by Stephen Fox in his study of the history of American advertising, marketers in the past made the generalization that, â€Å"†¦all men are fools† (Fox, 1997). They have expanded this theory into something more useful, â€Å"†¦that while men may be fools and sinners, they are everlastingly on the search for that which is good† (Fox, 1997). Advertising is the guide that leads them to the path of bliss and truth; yet, there is one more weakness of the male psyche that is being exploited here, but it must first be understood that this commercial was not created with the general public in mind. It is quite probable that the target-segment are young men between puberty and their twenties. It is possible that the target-market are adolescent males who lack the confidence to take their place in the world and establish relationships with the opposite sex and therefore need a touch of courage, in this case in the form of AXE cologne. There is evidence pointing to the fact that the target market is indeed the teenager segment of the population. Buddenberg pointed out that, â€Å"†¦despite being more knowledgeable about advertising, teens are still very susceptible to it† (Buddenberg, 2004). Fox enumerated the common behaviors considered normal for teens: a) struggle with sense of identity; b) feeling awkward or strange about one’s self and one’s body; c) concerns regarding physical and sexual attractiveness to others; and, d) worries about being normal (Fox, 1997). If Fox’s theory proves right then what a powerful effect the AXE commercial must be having on the minds of the teenage males that watch it. The video suggests achieving power and control where there is none – by simply spraying more AXE. To be fair, however, I must say that the humorous nature of the commercial was, even to me, funny at the beginning and I did not take it serious on first glance. The women, making funny faces and rushing this geeky-looking young man whose eyes are huge as he watches the scene unfold before him was more of a comedic event than anything. In this way, the producer of this commercial was not, perhaps, trying to use stereotypes about men and women to influence our culture, but perhaps just trying to make an impression, something that is hard to do in a society filled with a flood of advertisements at every turn. Despite my misgivings about the commercial, I do not remember any other cologne commercials vividly, only AXE, and perhaps that was the point all along. The advertisement used in this study can make people react in many different ways. The more important issue to address is the potential offensive effect of the commercial to both men and women, at least to those who are sensitive enough to really analyze the content of the video. The problem with the video is that it depicts women as stupid and at the same time assumes that young men are stupid enough to believe what they are seeing and will not take the time to verify it. Moreover, the commercial is trying to hide its sexual content and that is not acceptable for those who are shielding children and the rest of the public from too much exposure to indecency. Still, at the core of the problem is the unceasing evolution of advertising. This time what is perceived to be improper will soon change in a few years time. This will continue until one day, parents and concerned citizens will one day wake up to see sex in advertising being shown explicitly without shame. At some point, American advertising will turn the corner and, just as now, we will simply sit back, watch, hence evolving as viewers too, and let the images convince us of something just as ridiculous as the assumptions made in the AXE cologne commercial. Having said that, however, the public is not as taken in by adverts as we once were and so advertisers may be responding accordingly by making adverts more humorous, shocking and ridiculous in order to capture our attention and remember the product in question which is being advertised. Then just as the advert may be mocking women and/or men it may just as easily be merely ‘tongue in cheek’ and using the satirical content to try and get the consumer to simply buy a product which makes you smell nice! So, whether it be gender stereotyped, intellectually backward or in direct contrast, intellectually superior in order to be able to appreciate the humor in the AXE advert and not take it too seriously, the artifacts our commercial culture is leaving behind are, sadly, not a representation of who we really are, but who were are told to be. How to cite The AXE Man, Papers

Advantages Of CLassical Music Essay Example For Students

Advantages Of CLassical Music Essay Throughout history there have been several genres of music. It is an important aspect of every culture, helping to define and shape it across the globe. Varieties range from Hip-Hop to RB, Country, Gospel, and several others. One type of music that has produced countless numbers of classics is, Classical music. Classical music is a great choice for anyone who enjoys a mellower, relaxed sound. It has been known to soothe the soul, help concentration, and give a pleasant feeling to its listeners. The belief that classical music soothes the soul can be proven true through several instances. The first is, unlike Rock or Rap music which are both theoretically a somewhat harsher sound, Classical music produces a relaxing melody. It also has a harmony that is unguarded of in contemporary Rock music, not to mention other genres. Another circumstance in which Classical music is used to soothe the soul is on the phone lines. When a company places one on hold, the music being played on the other end of the line is more than likely Classical. This is not a coincidence. The music choice is made due to the fact that it relaxes the listener, creating a greater hence that he will remain on the line. Another belief is that Classical music aids in concentration. I have had several teachers throughout my life who strongly believe that listening to Classical music while studying greatly improves their odds of retaining knowledge. The harmony and soft sound that are produced through Classical music help null all outside noises and distractions, allowing one to concentrate more on the task at hand. It is also a given that it is easier to focus when listening to a softer, mellower sound than a loud sharp Jose which is often related to genres like Rap or Rock. The last belief is that Classical music is pleasant to listen to. The previous two beliefs alone should prove that it is pleasant to the mind. If that is not enough there are, indeed, several more examples of how classical music is pleasant to listen to. Classical music is strictly instrumental and lacks any vocals whatsoever. Much remains to be interpreted. This leaves a great amount of meaning to be found in the imagination of the listener. The music can mean anything to anyone and something impolitely different to the person in the next seat. That is the beauty of Classical music and one of the reasons it is so pleasant to the mind. Despite all the positives of Classical music, its popularity has oddly enough decreased in the past few decades. The emergence of Rock and Roll and more recently Rap music has left it on the back burner. Classical music will always remain a large part of musics past and hopefully present and future. It is an enjoyable, relaxing, and soothing genre that should be praised for generations. Advantages Of CLassical Music By Expressway Contributor

Etrade Baby free essay sample

A Talking Infant, Financial Systems, Golf What do a talking baby, stock markets, and golf all have in common? Nothing, right? Wrong. E*Trade – a popular public online financial services group – uses all three of these entities to create a commercial that has had people talking for years. When the commercial is over, you are left in shock at what you just saw, a baby in a high-chair talking about the stock market. But will the ad’s weirdness produce sales of the company’s program for years to come as well?Or just make it a highly talked about YouTube video? To the contrary, E*Trade does a professional job in conveying its message of simplicity to â€Å"average Joes† who are looking to either become day traders, start a retirement fund, or even banking. E*Trade’s main audience is not a person with a net worth or five million dollars. We will write a custom essay sample on Etrade Baby or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page E*Trade is looking to sell their product to â€Å"average joe† type clients. It can be assumed this because E*Trade uses the financial term â€Å"401k† in their commercial; this is the most popular tax investment form everyone has.The main character of the commercial is â€Å"The E*Trade Baby,† but there’s a catch, the baby speaks with a mature older man’s voice. This adds a sense of weirdness to the commercial right off the bat. One may question the validity of a company whose commercials star a talking baby, but this is a clever marketing approach because if people see a talking baby, something they don’t see every day, they will immediately become engaged in the commercial. E*Trade uses a baby as a symbol for inexperience, simplicity and an older man’s voice for knowledge.E*Trade wants to show the audience that if a baby can you use the program, so can the audience. They also want to show knowledge, that E*Trade is a reliable and trusted company, so they use the voice of an older man to portray legitimacy. E*Trade wants to declare that â€Å"Yes, this is a legit company and yes, we’re simple to use,† so a talking baby fits in perfectly to both categories. Just like the Old Spice commercials talked about in class, the E*Trade Baby ads have many spinoffs with numerous situations the baby is in. The commercial I am focusing on is set in a golf country club locker room.The ad starts off with the baby talking to a man named Frank. The baby says â€Å"Ah, this is weak, man. Frank’s trying to not pay me my winnings for the skins beat down I just issued him. † The baby has now caught the attention of the audience with this opening line because people are drawn into the weirdness of a talking baby in the commercial. Now when he starts to talk about finance and what the company actually does, viewers will be already engaged. Not only does the talking baby raise questions that attract us to this ad, but there are many other.For instance, why is a baby playing golf with old man? And why is there a computer in the locker room of a country golf club? All All these questions have no answers but it draws us into the commercial and makes us connected to it, hopefully throughout the commercial we will find answers to these questions, but in this case we do not. E*Trade’s goal is to get a lot of publicity and attention with their commercials while providing us with the smallest amount of information. This is because E*Trade wants people to inquire about the company and have them visit E*Trade’s website us. etrade. com.Once on the website, people will be impressed by the fancy website that proves it is a legitimate company, and lured into signing up for an account The baby says â€Å"His (Frank) 401k’s tankin. Ya gotta grab the reins man. Get E*Trade, do some analytics, do some research (into the stock market), and take charge so I don’t have to subsidize your lack of skills. † There’s actually a lot of information about the company and its message all in that little saying. The E*Trade baby uses a clever balance a financial terms and jokes to put the viewer in an informal setting while talking about a big decision a person must make.E*Trade is not an elite company for only the â€Å"one-percenters† to use. E*Trade’s goal is to get skilled and novice users with just a little amount of money to open an accountant. Using the term 401k is strategically brilliant because everyone who works for a company most likely has one. E*Trade could have used any tax form number, but chose the most popular one to relate to the most people and with the current economy, it’s probably on the minds of most people right now. When the baby says, â€Å"Do some analytics, do some research, and take charge,† he is describing the job of the novice investor.The baby is now describing that when using the E*Trade software, you are able to look at analytical charts and graphs, read news articles and research about potential stock purchases and basically to take charge of your life. E*Trade does not buy and sell stock for you; you have to do it yourself. You are in control of the future and E*Trade presents the question â€Å"What are you going to do to prepare yourself for it? † Itâ€⠄¢s hard to tell whom is the exact audience E*Trade is trying to promote itself to, but assumptions can be made. Since it is a golf setting in a country club, they are focusing on males anywhere from 20s to 60s (the general range of persons with a 401k). E*Trade did a good job picking a wide range of ages with this advertisement, which is what makes it such a good ad! Since the ad is set in a country club locker room, E*Trade is also advertising to a certain class of people I believe: well educated men who know a think about finance and who play golf. Golf is an expensive sport. I think if you have money to play golf you would be interested and would know the benefits of investing.But are they also advertising to a whole inclusive audience with a cute baby to grab the attentions of mothers and grandmothers? Only the directions and producers know that answer. You can have a good commercial, the best commercial ever known to man. But if you don’t have the right exposure no one will see it. E*Trade played this commercial before and after Superbowl XLII on February 1, 2009. Back to what was said before on the age of the audience, 20s to 60s. That basically sums up the audience of the Superbowl as well; perfect.E*Trade picked the most opportune time to run this commercial and not only reaches its projected audience, but all 90 some odd million people that tune in each year to watch the game, and the commercials. Another part of the commercial that is important to take into consideration is the point of view in which we view the commercial. Since the program E*Trade is used on a computer, the great minds behind this commercial put the camera where a usually webcam should be. This is to provide a visual of where the user of E*Trade’s product will be using the product. This is brilliant because now we see the baby sitting in a chair in front of the computer using a keyboard and a mouse, in the same spot where we would use the program was well. The E*Trade Baby Commercial is trying to sell to their audience a financial services program available to download on the computer. E*Trade does a good job in getting the attention of its viewer and making a hard subject of finance fun and entertaining. E*Trade describes everything that their company’s mission statement says that they are, â€Å"A financial services ompany that is simple to use. Designed with the user in mind. † There is no doubt in my mind that this commercial will go down as a classic and will have people talking about the â€Å"E*Trade baby† for years to come. To respond to the question previously stated in the beginning of this paper. Even though this commercial will be popular for years to come, will the ad produce sales of the company’s program for years to come as well? It turns out, no. When a person is looking to invest in money, they normally look for a company that is well-reputable and well-respected.Humor is no doubt, un-debatable, a marketing tool to grab the attention of a viewer, but humor in advertising is very hard to pull off because you simply never know what people will laugh out. Some think it funny, others think it’s not. In order for a commercial to use humor, the company should be trying to sell humor. Clearly E*Trade does not sell humor.. Instead of a talking baby to grab the audience’s attention and provide a laugh, E*Trade should create a well-informative commercial that captures the audience’s attention and show how one can benefit from using E*Trade.