The AXE Man Free Essays

Advertisement, itself, is a creative genre in these post-modern days of ideas. If people in the future were to search for artifacts of our culture, in hopes of finding something that gives them insight into our culture and our life, they will be able to see what we leave behind in this consumer-driven world. Our ancestors left behind arrow heads and pottery, and we will leave behind a lot more that can easily communicate about who we are and what is important to us. We will write a custom essay sample on The AXE Man or any similar topic only for you Order Now Commercials and the products they advertise are some of the most important cultural artifacts in our society. They communicate what is important to or influences our culture, the good and the bad, because within any culture it is natural for the many different aspects of that culture to be portrayed on the screen or the page, from our stereotypes and biases, to what makes us proud and what makes us ashamed. One commercial that seems to represent an artifact of American culture is the recent AXE commercial, where a young man on a beach begins to spray AXE cologne, attracting literally hundreds of buxom beauties in bikinis, with the slogan being â€Å"Spray more, Get more†. The implications here about the way our culture stereotypes gender and what types of images we find to be suitable becomes part of the artifact and what it stands for in our culture. The first part of the advert shows a woman running in a wilderness. The first question that comes to mind is if this is a spoof of the new Mel Gibson movie â€Å"Apocalypto†? The theme of said movie is the hunter-hunted type of thriller where the protagonist is always on the run (from an AXE man perhaps? ). This is further implied by the choice of music – â€Å"Deus Irae† by Karl Jenkins which appears on his album â€Å"Requiem†. But then the video shows something else. There are many more than women running and therefore this is something else. The women are all focused with the task of reaching the goal first. They are single-minded indeed, to the point of being obsessed with whatever it is that made them run in the first place. All are jockeying for position and intense shoving and pushing is seen in the first few seconds. The second thing that hits the viewer is the fact that the women are not properly clad. If they are indeed going for a late afternoon jog then where is the sports wear needed to do the job? It is not usually normal to run with skimpy clothing! Then the next thing that hits the viewer is the fact that these are not only a group of young women running but it is actually a swarm. The multitude running together indicates mass hysteria. At this point the audience is becoming interested to know what this anarchy is all about; are they hunting for something? Again similarities can be drawn with â€Å"Apocalypto†. The next scene makes the video a bit confusing as a shot is taken from the other side of the terrain – a shot of the ocean where a similar number of horde of women are swimming frantically towards the shore. For a minute there one thinks that this may be something about the â€Å"Iron Woman† competition. But then it becomes clear as the video gives a top shot that shows where all the women are heading. The swarm is converging on the shore where a solitary male figure was spraying AXE cologne, specifically AXE Lynx. And the text flashed in the end saying, â€Å"Spray more. Get more. † If the AXE commercials are to be marked as anything of immediate interest, the popular tags that come to mind immediately are â€Å"pornographic advert† or â€Å"advert with sexual overtones. † Such terms are quite befitting as we find the women who are running from different topographical extremes have svelte, well-maintained physiques with sexual appeal, and the man on the beach stands armed with AXE cologne to attract more such women by spraying more of the heart-smashing fragrance. Commercials stand as an important artifact that can be used to understand a culture, and this commercial in particular says a lot about certain gender-related issues. Commercials such as this are not only for entertainment value, they are subconsciously sending messages to a population of people that view what they see on television as truth and fact. Someday, people will study such commercials in search of something historically or culturally important to our generation and will quickly realize that for all of our advances in our way of thinking and our technology, we were still submitting ourselves to the humiliation of gender-related stereotypes and sexually explicit material. If sexual excesses are not used deliberately, then why has such a slogan been floated in the air: Spray more, Get more? Is it not somewhat pornographic, tickling the fancy of men with the promise of winning an armful of femme fatales at one sprinkle of AXE? Why again a horde of belles are needed with immense sexual charms if no sexual implications are intended? When a condom, a bra or lingerie is advertised, the same types of images are blatantly paraded across the television screen, the sexual overtones not even subtle anymore. Even in odd places do we see such use of sexuality to sell a product, like the commercials that are for car insurance but are cartoons, using the cartoon character of a cute, busty girl to try and sell insurance for someone’s automobile. Even Pizza Hut commercials use Jessica Simpson’s sexuality to sell pizza, and Pepsi has been notorious for using stars such as Madonna to sell their product. The fact is that sex sells. Thus, if categorically the artifact is to be judged, then it is a piece of advertisement in the first place and then it is pornographic i. e. an advert with sexual overtones. In my view, whatever nomenclature may be piled on the term â€Å"advertisement†, it is a creative way of presenting an object or a commodity. So I would like to call it innovative advertisement. If we move a step further we will be able to see that innovative and sexually-exploitive adverts apply to all sorts of business tricks to catch the consumer youth. There is yet another genre that this advert falls into, and that is humorous. Despite its sexual overtones, the commercial is filmed in such a way that, at first glance, it appears to be harmless, comedic tone and all. The public seems to be very forgiving of any images or messages that are not politically correct when there is humor involved, as in this case. There is no complaining from the public even if a salacious picture or video clipping is used in order to make a commodity attractive to the target audience. It may appear denigrating in the eye of a few thoughtful, conservative people, but to hit the bull’s eye of consumerism, it is a weapon, a necessity, the need of the hour. In fact, this advert was shown only once on British television prior to a World Cup football game where it has reached near cult status. I never considered myself to be a conservative person, not even a little bit. I really thought the AXE commercial to be a great one with a sense of humor, but after I observed it many times closely, there were several things really bothering me. While it is common knowledge that marketers are using sex to sell their products, the issue that arises with this commercial is that it tried to hide the sexual content behind the product itself. The text did not imply anything sexual and therefore no one can accuse AXE of intentionally telling men of the benefits of using their cologne in terms of their becoming attractive sexually, but the imagery is enough to convince the viewer that it is selling the product through sex. In other words, AXE is using the fantasies of young men to bring them in as consumers of their product by promising them, visually, that there is something about their product that attracts women. If there is a law regulating sexual themes in advertising then it seems that the AXE advert is trying to beat the system. Those who do not agree with the blatant use of sex in advertising, be it implied or explicit, must heed the words of Tom Reichert when he wrote, â€Å"†¦other forms of sexual information is woven into ads [†¦] sexual content can vary in form and meaning, it is important to provide an overview of recurring representations of sex in advertising† (Reichert, 2003). The bone of contention here is how to draw the line between what is acceptable and what is not. J. Sivulka had warned that â€Å"when scholars have explained the changing nature of sex in advertising, they have often viewed this shift as an evolution from a relatively innocent representation of a sexually alluring woman to a new type of image, in which sex is explicit† (Sivulka, 2003). The world it seems is divided over what kind of judgment to give this sort of TV commercial, but fo r those who are looking for substance there is only one verdict. For those who are tired of being given information that is not based on truth but rather on assumptions and pop culture, the verdict is not positive. In the AXE commercial the first thing that does not escape the viewer is the stereotyping of the female. Geral Tellis observed that, â€Å"One of the most common criticisms of advertising is the gender stereotyping [†¦] endorsers are typically presented as young, beautiful, and sexually attractive†¦Ã¢â‚¬  (Tellis, 2004). As a female watching this commercial I felt it not only was the dreaded stereotyping being used but also the fact that women were depicted as not having the intellect to comprehend what was going on and furthermore, that women were not valued for their intellect at all, but for their appearance. The women were portrayed like buffoons, parading themselves with no regard for their self-worth, with no obvious intelligence (in direct contrast with the ‘Iron Woman’ comparison). Instead of showing a commercial where the images show an intelligent, well-mannered male using AXE cologne and attracting an intellectual and strong woman, we are bombarded with yet more images of the stereotypical buxom bimbo and in my opinion, that is an insult to the feminists out there who are championing woman’s equal rights, access to power and control. The AXE commercial made them look like they have no ability whatsoever to control their destiny, much alone their lives and they are purely driven by instincts. Lorraine Code asserts that this kind of reaction is not new and she wrote that in fact, â€Å"In the 1970s feminists criticized advertisements for portraying stereotypical images of women†¦Ã¢â‚¬  (Code, 2000). Forget about the feminist stereotype, what is disturbing about the way women were depicted in the AXE ad is the fact that there is no truth to what was being communicated. Granting that commercials are not supposed to be whole truths, still the fact that something can be created wholly out of imagination is a bit of a stretch. Adding another aspect of then forcing people to accept it or maybe worse, manipulating people to behave in a certain way are actions not acceptable for a highly influential medium. A casual survey of the real world will immediately inform the observer that women do not behave like those in the said commercial. If the producer of the AXE commercial would come back and say that this is the whole point; that making fantastic claims and using pure creative imagination to sell something is the reality of advertising, then it is going to be hard to argue that line of reasoning. Even if this were the case, not everybody will agree with the producer. Many believe that advertising is no longer a neutral medium but that it is an artifact that has the capacity to transform society, especially how people think, and therefore it is a medium to be regulated. If one allows the producer of the AXE commercial the benefit of the doubt, that there was no intention to demean women and to insult their intelligence, then the problem keeps on compounding because the next group that would be insulted by this commercial is the male population, because while it is common to hear women being exploited, more and more men are being devalued by the media as well. There is a movement out there that forces the world to recognize the place of women in society. It is almost a normal experience to constantly hear of women being abused and misrepresented, but it may be taken for granted that men can also be stereotyped. That there is a whole assumption out there that men are savages and no smarter than wild beasts who are being controlled by their carnal instincts would be insulting to me if I was male, and I cannot believe that the media can stereotype both genders in such simple terms. To be honest, however, no man would stand up and say that his reputation is on the line because of such media exploitation. For them, it is somewhat absurd, but if truth can be told and truth be the standard of knowing what must be done in this society then someone has to point out the problem with the AXE commercial. What exactly is wrong about it in terms of the male image is that this time men are not depicted as buffoons in the same way that the ladies were depicted running around half-naked and half-crazed when a potent brew aroused their senses and they could not control themselves. This time men were assumed to be buffoons, period. This assumption is basically a belief that when men will see the commercial then they will not stop to think and evaluate what is being projected on screen. They will simply instinctively pick up their wallets, head for the store and buy a crate full of AXE cologne – and â€Å"spray more†. It is interesting to note that marketers are well aware of what they are doing to the male stereotype and the projection of an image that will make men want to buy the cologne. As suggested by Stephen Fox in his study of the history of American advertising, marketers in the past made the generalization that, â€Å"†¦all men are fools† (Fox, 1997). They have expanded this theory into something more useful, â€Å"†¦that while men may be fools and sinners, they are everlastingly on the search for that which is good† (Fox, 1997). Advertising is the guide that leads them to the path of bliss and truth; yet, there is one more weakness of the male psyche that is being exploited here, but it must first be understood that this commercial was not created with the general public in mind. It is quite probable that the target-segment are young men between puberty and their twenties. It is possible that the target-market are adolescent males who lack the confidence to take their place in the world and establish relationships with the opposite sex and therefore need a touch of courage, in this case in the form of AXE cologne. There is evidence pointing to the fact that the target market is indeed the teenager segment of the population. Buddenberg pointed out that, â€Å"†¦despite being more knowledgeable about advertising, teens are still very susceptible to it† (Buddenberg, 2004). Fox enumerated the common behaviors considered normal for teens: a) struggle with sense of identity; b) feeling awkward or strange about one’s self and one’s body; c) concerns regarding physical and sexual attractiveness to others; and, d) worries about being normal (Fox, 1997). If Fox’s theory proves right then what a powerful effect the AXE commercial must be having on the minds of the teenage males that watch it. The video suggests achieving power and control where there is none – by simply spraying more AXE. To be fair, however, I must say that the humorous nature of the commercial was, even to me, funny at the beginning and I did not take it serious on first glance. The women, making funny faces and rushing this geeky-looking young man whose eyes are huge as he watches the scene unfold before him was more of a comedic event than anything. In this way, the producer of this commercial was not, perhaps, trying to use stereotypes about men and women to influence our culture, but perhaps just trying to make an impression, something that is hard to do in a society filled with a flood of advertisements at every turn. Despite my misgivings about the commercial, I do not remember any other cologne commercials vividly, only AXE, and perhaps that was the point all along. The advertisement used in this study can make people react in many different ways. The more important issue to address is the potential offensive effect of the commercial to both men and women, at least to those who are sensitive enough to really analyze the content of the video. The problem with the video is that it depicts women as stupid and at the same time assumes that young men are stupid enough to believe what they are seeing and will not take the time to verify it. Moreover, the commercial is trying to hide its sexual content and that is not acceptable for those who are shielding children and the rest of the public from too much exposure to indecency. Still, at the core of the problem is the unceasing evolution of advertising. This time what is perceived to be improper will soon change in a few years time. This will continue until one day, parents and concerned citizens will one day wake up to see sex in advertising being shown explicitly without shame. At some point, American advertising will turn the corner and, just as now, we will simply sit back, watch, hence evolving as viewers too, and let the images convince us of something just as ridiculous as the assumptions made in the AXE cologne commercial. Having said that, however, the public is not as taken in by adverts as we once were and so advertisers may be responding accordingly by making adverts more humorous, shocking and ridiculous in order to capture our attention and remember the product in question which is being advertised. Then just as the advert may be mocking women and/or men it may just as easily be merely ‘tongue in cheek’ and using the satirical content to try and get the consumer to simply buy a product which makes you smell nice! So, whether it be gender stereotyped, intellectually backward or in direct contrast, intellectually superior in order to be able to appreciate the humor in the AXE advert and not take it too seriously, the artifacts our commercial culture is leaving behind are, sadly, not a representation of who we really are, but who were are told to be. How to cite The AXE Man, Papers

Advantages Of CLassical Music Essay Example For Students

Advantages Of CLassical Music Essay Throughout history there have been several genres of music. It is an important aspect of every culture, helping to define and shape it across the globe. Varieties range from Hip-Hop to RB, Country, Gospel, and several others. One type of music that has produced countless numbers of classics is, Classical music. Classical music is a great choice for anyone who enjoys a mellower, relaxed sound. It has been known to soothe the soul, help concentration, and give a pleasant feeling to its listeners. The belief that classical music soothes the soul can be proven true through several instances. The first is, unlike Rock or Rap music which are both theoretically a somewhat harsher sound, Classical music produces a relaxing melody. It also has a harmony that is unguarded of in contemporary Rock music, not to mention other genres. Another circumstance in which Classical music is used to soothe the soul is on the phone lines. When a company places one on hold, the music being played on the other end of the line is more than likely Classical. This is not a coincidence. The music choice is made due to the fact that it relaxes the listener, creating a greater hence that he will remain on the line. Another belief is that Classical music aids in concentration. I have had several teachers throughout my life who strongly believe that listening to Classical music while studying greatly improves their odds of retaining knowledge. The harmony and soft sound that are produced through Classical music help null all outside noises and distractions, allowing one to concentrate more on the task at hand. It is also a given that it is easier to focus when listening to a softer, mellower sound than a loud sharp Jose which is often related to genres like Rap or Rock. The last belief is that Classical music is pleasant to listen to. The previous two beliefs alone should prove that it is pleasant to the mind. If that is not enough there are, indeed, several more examples of how classical music is pleasant to listen to. Classical music is strictly instrumental and lacks any vocals whatsoever. Much remains to be interpreted. This leaves a great amount of meaning to be found in the imagination of the listener. The music can mean anything to anyone and something impolitely different to the person in the next seat. That is the beauty of Classical music and one of the reasons it is so pleasant to the mind. Despite all the positives of Classical music, its popularity has oddly enough decreased in the past few decades. The emergence of Rock and Roll and more recently Rap music has left it on the back burner. Classical music will always remain a large part of musics past and hopefully present and future. It is an enjoyable, relaxing, and soothing genre that should be praised for generations. Advantages Of CLassical Music By Expressway Contributor

Etrade Baby free essay sample

A Talking Infant, Financial Systems, Golf What do a talking baby, stock markets, and golf all have in common? Nothing, right? Wrong. E*Trade – a popular public online financial services group – uses all three of these entities to create a commercial that has had people talking for years. When the commercial is over, you are left in shock at what you just saw, a baby in a high-chair talking about the stock market. But will the ad’s weirdness produce sales of the company’s program for years to come as well?Or just make it a highly talked about YouTube video? To the contrary, E*Trade does a professional job in conveying its message of simplicity to â€Å"average Joes† who are looking to either become day traders, start a retirement fund, or even banking. E*Trade’s main audience is not a person with a net worth or five million dollars. We will write a custom essay sample on Etrade Baby or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page E*Trade is looking to sell their product to â€Å"average joe† type clients. It can be assumed this because E*Trade uses the financial term â€Å"401k† in their commercial; this is the most popular tax investment form everyone has.The main character of the commercial is â€Å"The E*Trade Baby,† but there’s a catch, the baby speaks with a mature older man’s voice. This adds a sense of weirdness to the commercial right off the bat. One may question the validity of a company whose commercials star a talking baby, but this is a clever marketing approach because if people see a talking baby, something they don’t see every day, they will immediately become engaged in the commercial. E*Trade uses a baby as a symbol for inexperience, simplicity and an older man’s voice for knowledge.E*Trade wants to show the audience that if a baby can you use the program, so can the audience. They also want to show knowledge, that E*Trade is a reliable and trusted company, so they use the voice of an older man to portray legitimacy. E*Trade wants to declare that â€Å"Yes, this is a legit company and yes, we’re simple to use,† so a talking baby fits in perfectly to both categories. Just like the Old Spice commercials talked about in class, the E*Trade Baby ads have many spinoffs with numerous situations the baby is in. The commercial I am focusing on is set in a golf country club locker room.The ad starts off with the baby talking to a man named Frank. The baby says â€Å"Ah, this is weak, man. Frank’s trying to not pay me my winnings for the skins beat down I just issued him. † The baby has now caught the attention of the audience with this opening line because people are drawn into the weirdness of a talking baby in the commercial. Now when he starts to talk about finance and what the company actually does, viewers will be already engaged. Not only does the talking baby raise questions that attract us to this ad, but there are many other.For instance, why is a baby playing golf with old man? And why is there a computer in the locker room of a country golf club? All All these questions have no answers but it draws us into the commercial and makes us connected to it, hopefully throughout the commercial we will find answers to these questions, but in this case we do not. E*Trade’s goal is to get a lot of publicity and attention with their commercials while providing us with the smallest amount of information. This is because E*Trade wants people to inquire about the company and have them visit E*Trade’s website us. etrade. com.Once on the website, people will be impressed by the fancy website that proves it is a legitimate company, and lured into signing up for an account The baby says â€Å"His (Frank) 401k’s tankin. Ya gotta grab the reins man. Get E*Trade, do some analytics, do some research (into the stock market), and take charge so I don’t have to subsidize your lack of skills. † There’s actually a lot of information about the company and its message all in that little saying. The E*Trade baby uses a clever balance a financial terms and jokes to put the viewer in an informal setting while talking about a big decision a person must make.E*Trade is not an elite company for only the â€Å"one-percenters† to use. E*Trade’s goal is to get skilled and novice users with just a little amount of money to open an accountant. Using the term 401k is strategically brilliant because everyone who works for a company most likely has one. E*Trade could have used any tax form number, but chose the most popular one to relate to the most people and with the current economy, it’s probably on the minds of most people right now. When the baby says, â€Å"Do some analytics, do some research, and take charge,† he is describing the job of the novice investor.The baby is now describing that when using the E*Trade software, you are able to look at analytical charts and graphs, read news articles and research about potential stock purchases and basically to take charge of your life. E*Trade does not buy and sell stock for you; you have to do it yourself. You are in control of the future and E*Trade presents the question â€Å"What are you going to do to prepare yourself for it? † Itâ€⠄¢s hard to tell whom is the exact audience E*Trade is trying to promote itself to, but assumptions can be made. Since it is a golf setting in a country club, they are focusing on males anywhere from 20s to 60s (the general range of persons with a 401k). E*Trade did a good job picking a wide range of ages with this advertisement, which is what makes it such a good ad! Since the ad is set in a country club locker room, E*Trade is also advertising to a certain class of people I believe: well educated men who know a think about finance and who play golf. Golf is an expensive sport. I think if you have money to play golf you would be interested and would know the benefits of investing.But are they also advertising to a whole inclusive audience with a cute baby to grab the attentions of mothers and grandmothers? Only the directions and producers know that answer. You can have a good commercial, the best commercial ever known to man. But if you don’t have the right exposure no one will see it. E*Trade played this commercial before and after Superbowl XLII on February 1, 2009. Back to what was said before on the age of the audience, 20s to 60s. That basically sums up the audience of the Superbowl as well; perfect.E*Trade picked the most opportune time to run this commercial and not only reaches its projected audience, but all 90 some odd million people that tune in each year to watch the game, and the commercials. Another part of the commercial that is important to take into consideration is the point of view in which we view the commercial. Since the program E*Trade is used on a computer, the great minds behind this commercial put the camera where a usually webcam should be. This is to provide a visual of where the user of E*Trade’s product will be using the product. This is brilliant because now we see the baby sitting in a chair in front of the computer using a keyboard and a mouse, in the same spot where we would use the program was well. The E*Trade Baby Commercial is trying to sell to their audience a financial services program available to download on the computer. E*Trade does a good job in getting the attention of its viewer and making a hard subject of finance fun and entertaining. E*Trade describes everything that their company’s mission statement says that they are, â€Å"A financial services ompany that is simple to use. Designed with the user in mind. † There is no doubt in my mind that this commercial will go down as a classic and will have people talking about the â€Å"E*Trade baby† for years to come. To respond to the question previously stated in the beginning of this paper. Even though this commercial will be popular for years to come, will the ad produce sales of the company’s program for years to come as well? It turns out, no. When a person is looking to invest in money, they normally look for a company that is well-reputable and well-respected.Humor is no doubt, un-debatable, a marketing tool to grab the attention of a viewer, but humor in advertising is very hard to pull off because you simply never know what people will laugh out. Some think it funny, others think it’s not. In order for a commercial to use humor, the company should be trying to sell humor. Clearly E*Trade does not sell humor.. Instead of a talking baby to grab the audience’s attention and provide a laugh, E*Trade should create a well-informative commercial that captures the audience’s attention and show how one can benefit from using E*Trade.

Free Essays on U.S.V.I.

Which is Faster? ATM or ETHERNET? Business Data Communications and Networking Chantelle A. Hobson December 4, 2001 Mr. Sajjadi T,Th 2:30 CONTENTS Introduction 3 Ethernet History 3-4 Something New! 4 Switched Ethernet 4 ATM (Asynchronous Transfer Mode) 5-6 ATM vs. Ethernet 6-7 Comparing Multimedia Performance 7-8 Why do people choose Ethernet instead of ATM 8-9 What is ATM doing now? 9 The Future of Ethernet 10 References and Bibliography 11 Introduction In the past there have been three distinct types of networks: voice, video, and data. Voice has always been the responsibility of the telephone company. Like voice, video has always been the responsibility of the television network. The third type of network, data networks, has had a relatively short history. The lines that once separated the three network types are becoming less and less clear. This new capability is costly because it requires the redesigning of the entire cable network to carry full duplex traffic. The rules for designing networks in the past do not apply anymore with customers demanding more bandwidth, Qos (Quality of Service), and higher utilizations while expecting the network to handle voice, video, and data. There are a lot of technologies for carrying this digital multimedia traffic, but we will only look at two of these in this paper, ATM and Fast Ethernet (100BaseT). Both of these are positioned to be significant players in the future of informatio n networks but each is driving to out perform the other, and this paper will look at that race and its consequences. Ethernet History With the rush to provide some means to transfer data, Ethernet was quickly instituted as the standard data network. Fast Ethernet has not changed the standard of Ethernet it has only made it faster. The hopes for this new, faster Ethernet are that it will revolu... Free Essays on U.S.V.I. Free Essays on U.S.V.I. Which is Faster? ATM or ETHERNET? Business Data Communications and Networking Chantelle A. Hobson December 4, 2001 Mr. Sajjadi T,Th 2:30 CONTENTS Introduction 3 Ethernet History 3-4 Something New! 4 Switched Ethernet 4 ATM (Asynchronous Transfer Mode) 5-6 ATM vs. Ethernet 6-7 Comparing Multimedia Performance 7-8 Why do people choose Ethernet instead of ATM 8-9 What is ATM doing now? 9 The Future of Ethernet 10 References and Bibliography 11 Introduction In the past there have been three distinct types of networks: voice, video, and data. Voice has always been the responsibility of the telephone company. Like voice, video has always been the responsibility of the television network. The third type of network, data networks, has had a relatively short history. The lines that once separated the three network types are becoming less and less clear. This new capability is costly because it requires the redesigning of the entire cable network to carry full duplex traffic. The rules for designing networks in the past do not apply anymore with customers demanding more bandwidth, Qos (Quality of Service), and higher utilizations while expecting the network to handle voice, video, and data. There are a lot of technologies for carrying this digital multimedia traffic, but we will only look at two of these in this paper, ATM and Fast Ethernet (100BaseT). Both of these are positioned to be significant players in the future of informatio n networks but each is driving to out perform the other, and this paper will look at that race and its consequences. Ethernet History With the rush to provide some means to transfer data, Ethernet was quickly instituted as the standard data network. Fast Ethernet has not changed the standard of Ethernet it has only made it faster. The hopes for this new, faster Ethernet are that it will revolu...

Analysis of Education in California Research Paper - 1

Analysis of Education in California - Research Paper Example The state plans to bring back some programs that were eliminated during the great recession denying many learners many high-quality services enjoyed by learners in the other states. There are other reforms by the government and the education sector in the 2014-1015 budgets to aid the ailing education sector. The reforms will help reinstate confidence in the education system in California state and assist students to acquire competitive skills like their colleagues in the other states. The education system in California has both public and private schools such as the University of California, California Community Colleges, public and private elementary schools, private colleges and universities, and, any high schools. California has the highest population in the US with many school students at all education levels. According to the 2005-2006, the state had around 6.2 million scholars in all school levels exerting pressure in public schools (McClanahan, 2011). The state lags behind in staffing and funding of education especially in the District of Colombia. The teacher-pupil ratio is also big with one teacher handling 21 students according to the 2005-2006 school year reports. Students from African America families are living below the poverty line and cannot fund their education fully. California public schools quality of education has declined in several dimensions since the 1970s with little intervention (Newfield &Lye, 2011). The state of education in California has declined greatly especially in public schools. The state and the local districts many very huge cuts in the budgets of various schools due to the hard economic times. The leaders mostly try to find short-term solutions to the problems hoping that the economy will recover and do not want to make the hard reform choices.  Ã‚  

Road King Trucks Assignment Example | Topics and Well Written Essays - 1750 words

Road King Trucks - Assignment Example Road King Trucks should accept the project as it has a positive NPV and a low payback period. In addition, the company’s IRR  is higher  than the  Road King Trucks  cost of capital. Further, the company has a Profitability Index, PI, of greater than one implying that it has a higher per dollar return. Road King Trucks is going to gain $532 million in wealth when the expansion decision implemented, which is a huge amount money on a scale like this. Road King Trucks has a bond rating of AA. This makes its risk relatively low (Groppelli & Nikbakht, (2006). For these reasons, the company should definitely say yes to the expansion decision. Road King Trucks, Inc. that is a company that manufactures trucks is contemplating on introducing a public transport bus. A recently hired, CEO Michael Livingston organized a meeting with the company’s top engineers and managers to examine introducing into its existing product line a large, public transit bus (Bidgoli, 2004). The new CEO Michael Livingston recognized the opportunity of building these public transit buses due to the escalating  prices of fuel, the  roads  congestion  together with  the ever increasing parking fees. It is likely that more people are going to use public transportation because the prices of oil keep on rising with no sign of decreasing in the near future. As a result, the public transportations demand is expected to increase and continue into the spring as many people will search for alternative transportation. Road King Trucks should, therefore, adapts itself to the market changes in order to be at the forefront of their field of business (Groppelli & Nikbakht, (2006). The company should go Green by adopting engines that demonstrate immense environmental consciousness to the world (Baker & Powell, 2005). This will attract people that require public transportation thus fulfilling their needs or demands.

HR services Essay Example | Topics and Well Written Essays - 1000 words

HR services - Essay Example While there are a great variety of users of human resource services (HR services) within an organization, this essay will identify three key users, identify two key needs for each user, and explain how they can be prioritized One use of the human resource department is through the hiring and firing of employees. In these regards, all aspects of the organization rely on the human resource department to ensure that employees are screened properly and when there are significant disciplinary problems that they be released. In some regards, the human resource department can confronted with conflicting needs in this category; in these regards, it’s necessary for the department to attend to an urgent need, but in most instances handle these issues in the order they occurred. Another user of human resources is upper level management, through employee record keeping; within this service the primary needs are for the use of employee records, while keeping the records confidential from m embers of the organization that are not privy to them. In these regards, it’s necessary for HR services to keep stringent record keeping, but also to remain highly cognizant of which organizational members are privy to the specific recorded content. Other users of HR services within an organization are entry-level employees. These employees use HR services for both training programs and compensation and benefit management. In some regards, there may be a conflict of interest here, as the same individuals responsible for training the department are responsible for determining compensation bonuses. In these regards, it’s necessary to have an outside department, generally management, conduct reports that will factor into employee progress reports and ultimately bonuses. 2. Identify at least 3 methods of communication appropriate to employees at different levels ? Among the different methods of communication appropriate for employees at different levels, this essay will co nsider three main types (‘Workplace Communication’). The first type of communication is verbal communication. Verbal communication represents the most direct and perhaps effective form of communication. The drawback of verbal communication is that it does not leave a record of the conversation that took place, nor is it always possible for upper level management to verbally address all the concerns of entry level, or low-level employees. In these regards, another level of communication that is effective is written communication. Written communication functions to produce a clear and understandable message in a context that allows for the individuals implementing this communication process to ensure there is a record of their communication. In these regards, written communication is important in matters wherein the individual receiving the message is of high importance. It’s also effective when the message is complex and it would be useful to be able to review the message. The final type of communication that is considered is visual communication. Generally visually communication is implemented through presentations from upper level to lower level employees, but it can also be implemented in presentations that speak to upper level organizational members, as a means of informing them of status updates, or proposing potential changes. Ultimately, visual communication is most effective for speaking to larger audiences, or in terms of explicating difficult to comprehend material through chart forms; finally it can demonstrate business prototypes or models highly effectively that couldn’t otherwise be articulated through verbal or written communication methods. 3. Describes the key components of effective service delivery including: ? Service delivery has taken on a variety of contextual meanings, making clear and precise definition of the various aspects of the